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福建对外墙是主要生产省份，其在该国生产的外墙体外占70％的市场份额。然而，近年来，随着管理成本，能源成本，劳动力成本，原材料成本，环境成本上升的隔离墙不提的是价格上升，甚至下降，而不是在日益微薄的利润上升，但一些陶器利率将被转换为高附加值产品仿古砖。从发展的观点来看，这种选择是正确的。

并抛光，外墙的砖必须做仿古先进的生产设备和优质原材料和其他硬件。然而，有必要使仿古砖的成功，光线不够的硬件，而且还必须有，以丰富文化内涵的软件。从某种意义上说，在成功或失败的仿古砖品牌的文化因素发挥重要作用。和福建有着深刻的文化背景。的冲击，不久前，我们有幸参观了泉州海上交通博物馆，泉州深陶瓷文化，海洋文化，文化和其他港口。有人认为，为什么不出生在泉州马可波罗仿古砖，那么这片土地？如果泉州有机品牌仿古砖到丰富的文化，马可波罗没有必要担心，不要制造仿古砖它的第二和第三的品牌？

然而，成功地在现实仿古砖品牌好也必须符合他们的意见，想法。封闭的拉车的一种沉浸只能旁观的道路，不论这种做法的崛起，或抓着“葡萄酒不怕巷子深”，那些不合时宜的观念是禁忌做仿古砖。毕竟，做的是使文化仿古砖。这必须是开放的态度接受所有类型的外部人员，包括人员规划，设计专业人员，管理人员，销售人员。必须是开放的心态进行了沟通和交流广泛。福建陶个人层面老板有多种方式，甚至拒绝在于协会领导，媒体记者。让我们撇开其业务的完整性问题，即，从企业，协会，新闻工作者发展角度看，虽然似乎不会给企业的有形有形资产，但至少可以把无形资产- -信息，甚至在交换意见，可以经营一些启示。拒绝沟通，自我封闭，不适合做仿古砖，即使这样做，但想法是相同的，前景令人担忧。

到墙外为王不出售的，渠道优势，做也是与仿古砖的情况。然而，这个频道非彼渠道，墙外的销售，在工程的面前，这里的外墙，可以说是建材供应，买砖的人没有被占领。仿古砖和销售，与千家万户面临这里可以说是仿古砖是日用品，那些谁购买供自己使用的砖是要求更高，更挑剔的个性化，更加重视。如果墙外或工作人员的销售渠道，销售到仿古砖，其效果可能会适得其反。因此，做陶瓷外墙砖仿古率做，在销售渠道建设，必须“重新打开另一个发挥打击乐。”此外，墙外的销售，往往只是一个车，一包可以经营业务，获得作品，仿古砖的销售是关键，以显示其销售往往以配合他们的设计合理码头大厅，展览厅，是密切相关飞机，并在这方面有很多的投入。仿古砖

陶福建企业是一个重要的发展方向，但做一些仿古砖是一个很长的路要走。

Antique Ceramic tiles are the development of enterprises in Fujian important direction

Fujian’s foreign wall are the main production provinces, and its production in the country outside the wall outside the wall occupies 70% market share. However, in recent years as management costs, energy costs, labor costs, raw material costs, environmental costs rising out of the wall not to mention the price is up, and even decrease instead of increase in the increasingly meager profits, a number of pottery rate will be converted to the production of higher value-added antique brick. From a development point of view, this choice is correct.

and make polished, outer wall, the bricks must have to do Archaize advanced production equipment and quality raw materials and other hardware. However, it is necessary to make the success of antique brick, light is not enough to have the hardware, but also must have in order to enrich the connotation of culture as software. In a sense, the cultural elements on the success or failure of antique brick brands play a key role. And Fujian has a profound cultural background. Not long ago, we were so fortunate to visit the Quanzhou marine traffic museum, Quanzhou deeply ceramic culture, marine culture, cultural, and other ports of the shock. Some people feel, why not the birth of Marco Polo antique brick in Quanzhou, then this land? If the rich culture of Quanzhou organic brands into the antique brick, the Marco Polo is no need to worry not to create second and third brands of antique brick it?

However, to successfully do a good job in the real antique brick brand must also be matched with their ideas, ideas. Closed immersed in the kind of pull carts only watch the road regardless of the rise of the practice, or clinging to “wine is not afraid of deep alley” outdated concepts are taboo to do antique brick. After all, to do is to make culture antique brick. This must be open-minded to accept all types of external personnel, including personnel planning, design professionals, management personnel, sales personnel. Must be open mind to carry out a wide range of communication and exchanges. Fujian Tao individual level bosses have a variety of ways, and even to refuse to lie with the association leaders, the media reporters. Let us put aside the question of the integrity of its business, that is, from the perspective of the development of enterprises, associations, journalists Although it seems that will not give businesses tangible tangible assets, but at least can bring intangible assets — - information, even in the exchange of ideas can be operating on some inspiration. Refusal to communicate, self-enclosed, are not suited to do antique brick, even if to do, but the idea remains the same, the prospects are worrying.

to do outside the wall are for sale for Wang, channels supremacy, to do is also the case with antique brick. However, this channel非彼channels, sales outside the wall, in the face of the works, here the outer wall can be described as building material supplies, bought the bricks were not occupied. And sales of antique brick, faced with tens of thousands of households here can be called antique bricks are daily necessities, those who bought the bricks for their own use are demanding higher and more fastidious, more emphasis on personalization. If the sales channel outside the wall or staff, go sell antique brick, its effect will be counterproductive. Thus, to do outside of the ceramic wall tiles Antique rate do, in building sales channels, must be “re-played percussion opening another.” In addition, sales outside the wall is often just a car, a packet can go run the business, get the works, and antique brick sales are key to display its sales tend to match their design reasonable terminal hall , Exhibition Hall and is closely related to aircraft, and in this respect are a lot of input. Antique brick

make pottery Fujian enterprises are an important development direction, but to do some antique tiles are a long way to go. (07-11-5)