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3“李宁+红双喜”是指联合

有关国土安全部，国内乒乓球爱好者几乎是众所周知的。早在1961年以来，美国国土安全部已经批准作为国际比赛用球乒乓球。 2000年，国际乒联乒乓球体育馆通过改革举措，作为国际标准，美国国土安全部标准公布后，在10月世界杯首次使用红双喜40毫米乒乓球。因此，美国国土安全部成立了全球行业领导者的乒乓球场。章只佣

说，对国土安全部，双方股份的收购是“志同道合”。 “在中国，乒乓球是国球，是中国最喜欢的运动，当地文化是最好的地方。”

合作按照日程4月，双方明年将推出“李宁+红双喜”品牌的明确战略。奥运会期间在6个奥运城市，李宁，旗舰店，将出售红双喜产品。在一些城市，将有品牌李宁红双喜大篷车之旅。此外，国土安全部的王励勤，王浩，马琳，王楠，夏煊泽，龚睿那等资源的球员，不论是对李宁品牌的“积木”。和之后的北京奥运会，双方将有一个5年战略规划。红双喜

4轻装上阵

那么，为什么美国国土安全部？美国国土安全部，那么为什么他选择成为李宁公司的“间接非全资附属公司”？

说张志勇李宁公司花费3.05亿元，“买品牌的一半，另一半良好的国土安全部的管理团队的经验和成熟，我相信，通过合作，表中的真正的国际项目。” Huang雍无

助理楼，和世界，向记者透露收购的细节。李宁公司收购红双喜百分之57.5的股权，红双喜有限公司股份原属于私人金融投资公司的一部分。 “这意味着，国土安全部的品牌，而不是象有些人想象的’失踪’了。与此相反，美国国土安全部轻装上阵，可以更好地开发高端市场的产品，更专业的设备来做生意。”

Huang墉屋表示，出售股份，是在美国国土安全部历史上的里程碑式的资本运作。 “多年来，国土安全部已经建立一个世界级的品牌。作为国内品牌，但也面临着奥运会，我们不流动，就可能落后于将被打破。” “红双喜走自己的路，创造一个真正的体育器材国际品牌在北京奥运会。，国土安全部是乒乓球，羽毛球，举重奥运指定设备制造商三个项目。这些优势，李宁公司选择“。

国土安全部透露，下一步，李宁公司将提供其在1400年超过4000家商店，作为国土安全部品牌销售终端。在此之前，美国国土安全部的所有销售点，刚刚超过700人。突然增加了1倍，码头，国土安全部是值得期待的产品销售。

作为国土安全部的当家人，黄勇武明确的“后双喜收购”的发展趋势。 “首先，美国国土安全部将越做越大品牌，其次，我们一定要维持高端的市场份额，以确保在世界领先的专业化程度。”

新闻背景和李红双喜资源宁

运动员和赛事资源：红双喜是国际乒乓球联合会（乒乓球）的合作伙伴，长期为中国乒乓球队来说，中国青年羽毛球队，中国举重团队提供专业的健身器材，全方位的服务，品牌代言人，其中包括乒乓球，羽毛球超一流的运动员，如王励勤，马琳，王皓，王楠，夏煊泽，龚睿那。赛事资源，包括世界乒乓球锦标赛，世界举重锦标赛，羽毛球世界杯和2008年奥运会。

李宁是一个男子职业网球选手联合会（ATP）的合作伙伴，西班牙和瑞典奥运会合作伙伴，赞助中国国家体操队，跳水队，乒乓球和射击队，阿根廷西班牙国家篮球队，坦桑尼亚国家轨道和外地团队为客户提供2008年奥运会体育器材，品牌代言人包括体育明星，如奥尼尔。

产品资源：红双喜产品运动器材，乒乓球，羽毛球，举重是三个支柱，包括充分篮排球外围设备。黎霓嗯体育产品是服装和鞋类。

营销资源：李宁有超过4000家零售店，红双喜拥有超过700人，其中许多人不属于零售点。红双喜更成熟的海外市场，欧洲，日本，东南亚和美洲的传统市场的稳定，海外市场，占总销售额的比例占近25％，李宁更小的海外市场，还有待发展。

Li Ning: China-made footwear brands Olympic sport “very” and (b)

3 “Li Ning + DHS” means the joint

about DHS, domestic table tennis enthusiasts almost known. As early as since 1961, DHS has been approved by the ITTF as an international match ball. In 2000, the ITTF Table Tennis Stadium through reform move, announced by DHS standards as international standards, the World Cup in October the first time the use of DHS 40 mm table tennis. Therefore, DHS has established the field of table tennis in the world industry leader. Zhang Zhiyong

said that the acquisition of shares of DHS, the two sides are “like-minded.” “In China, table tennis is the national sport, is a Chinese favorite sports, local culture is the best place.”

Cooperation between the two sides in accordance with the schedule in April next year, will introduce the “Li Ning + Double Happiness “brand clear strategy. During the Olympic Games, Li Ning in the six Olympic cities, flagship store, will sell Double Happiness Product. In some cities, will have the brand Li Ning and Double Happiness caravan tour. In addition, DHS’s Wang Liqin, Wang Hao, Ma Lin, Wang Nan, Xia Xuanze, Gong Ruina players such as resources, both for the Li Ning brand “building blocks.” And after the Beijing Olympic Games, the two sides will have a 5-year strategic planning. Double Happiness

4 traveling light

So why is DHS? DHS, why then should he choose to become Li Ning’s “indirect non-wholly-owned subsidiary company”?

said Zhang Zhiyong, Li Ning, the company spent 305 million yuan, “bought half of brands, the other half good DHS management team’s experience and maturity, I believe that through cooperation, to table the project of truly international.” Huang Yong Wu

assistant floor, and the world, disclosed to reporters the details of the acquisition. Li Ning, the company bought 57.5 percent stake in Double Happiness, Double Happiness Co., Ltd. shares were originally part of the private financial investment companies. “This means that DHS the brand, not as some people imagine the ‘disappearance’ of. The contrary, DHS traveling light, you can better develop high-end market products, for more specialized equipment to do business . “

Huang Yong Wu said that the sale of shares, are a milestone in the history of DHS-style capital operation. “Over the years, DHS has been to build a world-class brand. As a domestic brand, but also facing the Olympic Games, we do not move, there may be lagging behind will be beaten.” “Double Happiness to go their own way to create a genuine international brand of sports equipment. in the Beijing Olympic Games, the DHS are table tennis, badminton, weightlifting Olympic three projects designated equipment maker. such strengths, Li Ning, the company is chosen. “

DHS revealed that the next step, Li Ning will provide its more than 4,000 stores in 1400, as a DHS brand sale terminals. Prior to this, DHS all sales point, just over 700. All of a sudden increase of one times the terminal, DHS is worth looking forward to the product sales.

as DHS’s when the family members, Huang Yong-wu clear “after the acquisition of Double Happiness” trend of development. “First, DHS will be growing in volume brands; Secondly, we will certainly have to maintain a high-end market share to ensure that the degree of specialization in the world’s leading.”

News background and Li Ning of Double Happiness resources

athletes and event resources: Double Happiness is the International Table Tennis Federation (ITTF) partners, long-term for the Chinese table tennis team, the Chinese youth badminton team, the Chinese weightlifting team provide a full range of professional exercise equipment and services, brand spokesperson including table tennis and badminton super-class athletes, such as Wang Liqin, Ma Lin, Wang Hao, Wang Nan, Xia Xuanze, Gong Ruina. Match resources, including the World Table Tennis Championships, the World Weightlifting Championships, the Badminton World Cup and the 2008 Olympic Games.

Li Ning is an international federation of men’s professional tennis players (ATP) partners, Spain and Sweden Olympic partners, sponsors the Chinese national gymnastics team, diving team, table tennis and shooting teams, as Argentina Spanish National Basketball Team, Tanzania National track and field team to provide the 2008 Olympic Games sports equipment, brand spokesmen including sports stars such as Shaquille O’Neal.

Product resources: Double Happiness products are sports equipment, table tennis, badminton, weightlifting are the three pillars, peripherals including the full basket of volleyball. Li Ning Sports Products are clothing and footwear.

marketing resources: Li Ning has a more than 4,000 retail stores, DHS owns more than 700, many of whom do not belong to retail outlets. Double Happiness more mature overseas markets, Europe, Japan, Southeast Asia and the Americas are the stability of the traditional markets, overseas markets, the proportion of total sales accounted for nearly 25%, Li Ning smaller overseas markets, have yet to be developed. (07-11-28)

Tags: dhs, li, ning, table