oursolo.net

寒冷的天气，穿上厚厚的衣服，消费者购买一个好的洗衣机更高的要求。面对竞争激烈的新产品，共编写了洗衣机市场，如何消费趋势，科学和理性选择的产品已成为一个关注的问题，许多消费者。为了满足消费者的需求，制造商，如“冰大打促销战，启动洗节”，出台了促销活动，苏宁等商店在2008年甚至家用电器及时报告，洗衣机消费趋势为了刺激消费者购买引导合理消费。两者合计，今后一段时间，洗衣机消费将反映四大趋势如下。

趋势1：卫生洗涤

今年，中国标准化协会公布：洗衣机内槽模高达60.2％，破案率机，总大肠菌群检出率高达100％。因此，在选择洗衣机的消费者，有必要首先考虑的不育。

专家指出，在2008年，专注于健康，节能，环保的高科技产品的主题仍然是主流，消费者在购买，首先复苏加热洗涤用品的职能的。然后，我们必须进行彻底的冲洗，甩干净，并干燥也很重要。海尔的洗衣机没有这种洗涤剂，松下的“泡沫净”系列，LG电子蒸汽洗衣机，三星银离子杀菌产品是有效的卫生技术。此外，让洗衣机“清洁生活”应该是从物质上的内桶的根本解决方案开始，市场上大多数品牌都推出了相应的功能。

趋势二：大容量

2007年10月，苏宁月度监测数据显示，半年多段产品的市场占有率在8月的身份自动波轮5.5公斤以下的更全面持续增长-全自动波轮6前款公斤容量的产品，8公斤容量段滚筒产品的市场份额继续扩大。

，苏宁在“十一”黄金周的消费者购买洗衣机的调查显示，约有8大容量滚筒洗衣机公斤明显上升趋势，洗衣机的销售额占总销售额的比重已达到30％左右。这表明，大容量洗衣机洗衣机将逐渐成为市场可持续发展的基础，市场已进入快速增长期。

大容量洗衣机，今年的战斗已经逐渐从竞争和价格竞争转向技术竞争运动的观念转变，在2008年这一趋势将更加明显。消费者购买大容量洗衣机，首先要注意的整体配置和电源技术的地方，因为从外观的角度来看，往往难以找到差异，关键就取决于其内在技术。

三个趋势：高

洗净后，节能，水，到了洗衣机市场，亦在洗净度，目的是最近竞争的焦点。洗衣机洗净度的手段，提高反射率，由于对的反射率值的百分比减少污染帐户的价值。业内人士认为，“洗”的概念的出现，洗衣机从市场投机回归概念的起源使用。

目前市场流行的观点“蒸汽清洁”，“雾各国洗”洗衣机等，“泡沫净”，专家指出，无论以什么样的清洁技术，围绕洗衣机洗涤机的三要素- - “机械作用”，“物理作用”，“化学中的一个或多个元素的一篇文章”的事情。绿色，环保，高效，2008年清洁技术的发展趋势。为了实现在“机械作用的绿色，高效，有必要”在降低能源消耗，在“物理作用”的水，在“化学作用”上确保洗涤剂洗涤剂，甚至绿色。显然，清洁技术的未来仍然是三要素综合考虑。

四个趋势：时尚的外观

现在进入现代家庭式洗衣机壮丽的外观与著名的“眼睛影响整个消费电子市场席卷全国”。据最新调查显示，当消费者购买了在国内的关注程度大大洗衣机以上学历，有超过60％的消费者表示，洗衣机，会先考虑外观。该洗衣机的外观时尚，艺术和实用的作品，可以是家中的好比赛，这反映了用户的独特品味。现在洗衣机外观光亮显示，没有其他白色家电无疑在创新热潮“的出现正进行得如火如荼”和消费需求的新一代个性化，我相信在2008年，洗衣机的设计将是“更高的水平。“

Washing machine market competition highlights four trends in consumption

Cold weather, and wear thick clothes, and consumers buy a good washing machines are more demanding. Faced with intense competition, new products were prepared by the washing machine market, how consumer trends, scientific and rational choice of products has become a matter of concern to many consumers. In order to meet the needs of consumers, manufacturers have a big fight promotional war, start-up such as “ice-washing Day”, such as promotions, Suning stores and even home appliances such as timely in 2008 issued a report washing consumer trends in order to stimulate buying guide consumers a reasonable consumer. Taken together, the next period of time, washing machines consumer will reflect four major trends are as follows.

trend 1: Health washing

This year, the China Association for Standardization published: washing machine inside the tank mold detection rate as high as 60.2%, the total coliform detection rate is as high as 100%. Therefore, when consumers in the choice of washing machines, it is necessary to sterile as the first consideration.

experts pointed out that in 2008, focusing on health, energy saving, environmental protection the theme of high-tech products are still the mainstream, consumers in the purchase, the first to pick the kind of function with heating washing products. We then have to rinse thoroughly, Lut was clean, and drying is also essential. Such as Haier’s washing machine without detergent, Panasonic’s “bubble net” series, LG steam washing machines, Samsung Products bactericidal silver ions are effective health technologies. Moreover, let washing machine “Clean living” should be the fundamental solution of the material from inside a barrel on the start, the market most brands have been launched have corresponding functions.

Trend II: large-capacity

2007年10月, Suning monthly monitoring data show that semi-automatic波轮5.5 kilograms more than the capacity of paragraph Product market share in August following the continued rise in full - Automatic波轮6 kg capacity above paragraph products, 8 kg capacity drum paragraph Product market share continued to expand.

and Suning in the “eleven” Golden Week of consumers buy washing machines survey found that about 8 kilograms of high-capacity drum washing machine marked upward trend, the sales of washing machines accounted for the proportion of total sales have reached about 30%. This shows that the large-capacity washing machine washing machines will gradually become the backbone of the sustainable development of the market, the market has entered a period of rapid growth.

large-capacity washing machines this year, a battle has been gradually shifting from the concept of competition and price competition steering movement of the technological competition, in 2008 this trend will become more pronounced. Consumers to buy large-capacity washing machine, the first attention should be paid to the overall configuration and power technologies in place, because from the appearance point of view are often difficult to find differences, the key depends on its intrinsic technology.

three trends: Wash high

following the power-saving, water, when after the washing machine market, the focus of the recent competition also aimed at the Wash degrees. Wash washing degrees are means to increase the value of the reflectivity due to pollution accounts for the reduction of the percentage of the value of reflectivity. The industry believes that the “wash” of the emergence of the concept that the washing machine market speculation from the concept of regression to the use of origin.

popular view of the current market “steam cleaning”, “fog states to wash”, “bubble net,” such as washing, experts have pointed out, no matter what kind of clean technology, are around the washing machine washing three elements — - “mechanical action”, “physical role”, “chemical” in one or more elements of an article to do. Green, environmental protection, efficient clean technology in 2008 are the development trend. In order to realize the green and efficient, it is necessary in the “mechanical effect” on reducing energy consumption, in the “physical role” on the water, in the “chemical effect” on ensuring that detergent detergent or even green. Clearly, the future of clean technologies are still three elements are integrated considerations.

four trends: the appearance of fashion

now washing into the modern home-style magnificent appearance, with prominent “eye effect” sweeping across the consumer electronics market across the country. According to the latest survey, when consumers buy washing machines on the degree of concern at home have significantly higher degrees, has more than 60% of consumers said that washing machines will first consider the appearance. The appearance of the washing machine is a stylish and practical works of art, can be a good match at home, which reflect the user’s unique taste. Washing machines nowadays bright appearance to show, no doubt by other white goods are in full swing of the “appearance of innovation boom” and a new generation of consumer demand for personalized, I believe that in 2008, washing machine design will be “a higher level.” (07-11-13)

Tags: machine, machines, market, washing