INDUSTRY

从可口可乐公司宣布，高配置的汇源收购半月，但“每日经济新闻”从商务部昨天证实，商务部尚未收到可口可乐收购汇源果汁的反垄断申报材料。可口可乐公司说，该材料还准备申报，但要问：这么多的合并，可口可乐之前的闪电拖沓的，现在宣布，为何这样一个鲜明的对比形成的？在“保卫民族品牌”下的声音，这个中国的饮料行业，这是最大的并购活动将继续或中止的历史？

商务部：已经有初步的沟通

此前，有消息称，商业部将于近期就并购案昨日在此举行听证会响应商务部，“到目前为止，我们还没有收到可口可乐的完整正式公布的材料，他们已经与我们只是一个初步的沟通。“

和早前宣布的闪电收购相比，可口可乐一直存在官僚咨询机构和鹰创业上海分公司总经理唐郝质疑：如果可口可乐收购汇源做，铁钉是材料问题“应该已经宣布准备，如何沟通是至今仍？”

这也使得国海证券研究员刘上海背后的错误是，“这么大的并购，可口可乐不可能没有事先准备的材料。”他分析说，可能受国内反垄断压力的声音，在过程变量，可口可乐收购后，以证明他们并不构成垄断，进一步提高报告的材料。 “可口可乐肯定是想提高成功收购的机会，因为它非常昂贵错过。”

伊格尔，但是，在东方的高级分析师陈树韦看来，这种现象并没有什么奇怪。 “，而不是固定在事先或同时进行反垄断申报准备，但从合并协议，反垄断批准，也没有问题。”

取得或保持变量

据汇源自己公布的数据显示，在中国市场占有率最高充满了纯果汁生产商，约42.6％，市场份额，这也成为国内舆论的此次收购将构成一个重要行业标准的垄断。

不过，这项数据昨天被东方艾格推翻。 “根据我们的分析，在只有大约8％〜13％的市场份额汇源果汁业务，也没有这么高百分之42.6，但表示，此次收购不会构成垄断。”陈树韦认为，尽管目前国内的反对声很大，但市场经济，谁的谁的能力，使这次收购成功的可能性更大。

可口可乐副总裁，可口可乐中国李小筠也表示42.6份额是不准确的，据贾南嗲英国公司在2008年，饮料业的年度报告公布的数据显示，可口可乐和汇源果汁果汁饮料市场总份额也低于在中国整个饮料市场的20％。

，那么，这是否意味着可口可乐收购汇源将顺利完成这一进程？商务部国际贸易经济合作研究院副研究员梅新育认为，在汇源看来，是中国的驰名商标，可口可乐公司的收购困难收购部高于一般情况下，预计将授予49％的可能性。 “之所以作出这样的数据，就是要表达通过收购难度将会更大。”

在一些高配置的本地企业，同时抵制交易，网上民意调查也显示，片面的现象。根据该委员会Sina.com调查显示，截至昨晚8:15，一共有超过48万人参加了关于“可口可乐收购汇源案”调查，在其中反对收购的比例高达至79.58％，78.82％的被调查者认为收购涉嫌外资消灭民族支柱企业。上海

刘建超指出，“如果只是从纯粹的商业角度看，在收购成功的可能性还是很大的，但似乎这件事已经上升到了民族品牌，可能有增加高度的保障整个收购的变数。“

Huiyuan acquisition or deposit variables Ministry of Commerce said: There has been a preliminary communication

From Coca-Cola announced a high-profile acquisition of Huiyuan has a half months, but the “Daily Economic News” yesterday from the Ministry of Commerce confirmed that the Ministry of Commerce has not yet received the Coca-Cola to buy Huiyuan Juice antitrust declare material. Coca-Cola said the material is also ready to declare, but to ask: so much a merger, Coca-Cola announced before the lightning and excessively bureaucratic and now why the formation of such a stark contrast? In the “defend the national brand” under the voice that this history of China’s beverage industry, which is the largest M & A will go or aborted?

Ministry of Commerce: There has been a preliminary communication

previously, there is news that the recent Ministry of Commerce will be held on mergers and acquisitions case hearing on this yesterday in response to Ministry of Commerce, “So far we have not Receive Coca-Cola reported a complete formal material, they have been with us only a preliminary communication. “

and previously announced the acquisition of lightning compared to Coca-Cola has been present bureaucratic advisory bodies and general manager of Eagle Venture Shanghai Branch Tang Hao questioned: “If Coca-Cola to buy Huiyuan so, and iron nails are a matter for materials should have been declared ready, how to communicate is still until now?”

This also allows Guohai Liu Shanghai Securities researcher was behind the wrong, “such a big acquisition, Coca-Cola is impossible not to prepare material in advance.” to his analysis, may be affected by the voices of domestic antitrust pressure, resulting in the acquisition of process variables, Coca-Cola in order to prove that they did not constitute a monopoly and in further improving the reporting materials. “Coca-Cola is certainly want to improve the chances of successful acquisition, because it is very costly missed.”

Iger, however, senior analyst in the East, Tan Soo Wei It appears that this phenomenon and there is nothing surprising . “And not fixed in advance or simultaneously to make anti-monopoly ready to declare, but also from the merger deal, the anti-monopoly approval is not a problem.”

To acquire or keep variables

According to Huiyuan their own published data shows that the highest market share in China are full of pure fruit juice producer, with a market share of about 42.6%, which has also become a domestic public opinion as the acquisition would constitute a monopoly of an important industry criteria.

However, this data was Oriental Iger yesterday to overturn. “According to our analysis, the Huiyuan juice business in the market share of only approximately 8% ~ 13%, there is no such a high 42.6 percent, it said the acquisition would not constitute a monopoly.” Tan Soo Wei think, despite the current domestic opposition sound great, but the market economy, who who has the capacity to make this acquisition a greater likelihood of success.

vice president of Coca-Cola China李小筠also said 42.6 percent of the share is not accurate, according to Jia Nadia British company announced in 2008 Annual Report of the beverage industry data show that the Coca-Cola and Huiyuan Juice fruit juice drinks market combined share is also less than the entire beverage market in China by 20%.

, then, does this mean that Coca-Cola to buy Huiyuan will smooth this process? Ministry of Commerce International Trade and Economic Cooperation Institute, an associate researcher Mei Xinyu think, in view of Huiyuan is China’s well-known trademark, Coca-Cola’s acquisition of the difficulty of the acquisition to be higher than the general case, is expected to be granted the possibility of 49%. “The reason why give such a data, that is, want to express through the difficulty of the acquisition will be bigger.”

In some high-profile boycott of local businesses at the same time deals, online public opinion polls also show one-sided phenomenon. According to the survey by Sina.com showed that as at 8:15 last night, a total of over 48 million people participated in about “Coca-Cola to buy Huiyuan case” investigation, in which the ratio of opposition to the acquisition of up to 79.58%; 78.82% of survey respondents consider the acquisition the elimination of suspected foreign national pillar enterprises. Shanghai

Liu pointed out that “if just from a purely commercial perspective, the acquisition of the likelihood of success is still very large, but it seems this incident has risen to a high degree of protection of national brands, which may have increase to the entire acquisition variables. “(08-9-24)

Tags: acquisition, coca, cola, huiyuan