INDUSTRY

逆变器在明年9月1日的新能源效率空调，正式实施，以及一个固定频率空调升级在即，国内空调四巨头格力，美的，海尔的新课题，奥克斯在努力消化库存，而且还积极响应国家能源政策，在新的后一个又一个寒冷的推出新产品符合新的目标，因此，新的冷空气，在战斗中烟雾空调无处不在。纵观各个都有自己的倾向，新产品的概述。格力发起的8月5大系列，11“艺术与人文，”新空调，结束其原有的“舒适的权力所有新的申请省电模式”技术，海尔空调高调宣布“关机以下3能源效率的产品，“和10个系列120空中力量平衡，采用空调，美国，和橡树是主要的”频率在180 °的正弦波直流支持冷新的一年里推出“品牌，变频技术，变频空调。尽管一线品牌战略和宣传的方法分配的新产品不尽相同，但巧合的是，他们紧紧围绕新的“能源效率为重点”为主题。

无论空调能效标准的“三”或“两跳”，在2009年提高空调能效的是，铁钉，从格力，美的，海尔，奥克斯新发行看，第一线品牌制造商已经意识到能源效率升级在他们面前把必须共同努力，跨越的门槛。道，以便对这个门槛，第一线的空调制造商通常的行动计划落实的积极回应新的能源效率标准的两行中的空调，一方面速度：，停止两个或生产3以下的高能量水平的空气调节，另一方面，由于变频空调的结果，在能源空调节能效果，舒适的天然优势，一线空调变频空调制造商开放现场，我希望在变频市场打开一条新路。

1997年中国对1变频空调实施，但由于消费者的习惯和对问题的认识使用，超过了国内变频空调行业10年一直难以形成气候。因此，虽然一线空调制造商开始生产变频空调的早期，但只是促进海外焦点。在新的变频空调的执行问题，可以说是变频技术，制造商一个很好的机会，而且还节能变频空调空调全面普及的催化剂，很多空调制造商开始转向生产大型变频空调，最明确表示，美国和空调。与海尔，橡树，也明确表示，2009年将被冻结，以促进努力提高变频空调。奥克斯空调工程师朱镕基说，9月1日我国变频空调能效标准获得通过，将有效地规范市场，使进入快车道的逆变器在中国市场的空调。格力空调被宣布，未来几年，国内空调将是该领域的主要战场的固定频率直流变频空调和空调转移。格力宣布进入高台变频空调市场的入门关，并进一步肯定了变频空调的总体形势未来流行趋势。业内专家还指出，2009年将被冻结变频空调是在中国蓬勃发展的一年，从变频空调产品的制造商提高产品的市场占有率越来越多地引入外，技术的频率在此期间也取得重大进展。

09新冷空调创新拐点上，“频率”和“能量”也必将成为2009年的关键词。一线空调品牌的精确度把握上大做文章，高调行事的行业，纷纷推出杀手之一，在能源发展总趋势，是市场的主要节点展开强大的攻势使用。过去的经验已经证明，由于空气的结果，空调品牌的市场占绝大多数，他们的产品往往代表了整个行业的发展趋势，带动整个行业的发展趋势，其产品销售竞争品牌往往成为第二个和第三行和模仿追逐的焦点。在二线品牌志高的新的空调没有上市仅今年开始推出变频空调“三超王较上大做文章”的趋势，比一线品牌慢了一步行动。即使是新产品，空调一线品牌前先发制人的打击推出后，抓住市场机遇，也不可避免地降低走货物。海信空调自我飙榜“转换专家，”主“频率”品牌多年，并在市场占有率的销售一直没有明显改善。继去年的“丁发射”系列直流变频空调，海信表示，2009年将更加坚定地走路线的班次。新品牌的冷空气在第一线频空调领域已转攻，海信的领导或他的追随者仍在测试市场。二线阵营，最近又高调的空调品牌格兰仕，只有中等和高等教育的生产效率的空气调节，并重新启动“价格战”策略，两名空调的能源效率价格降低百分之三十，对销售和市场份额的企图抗衡一线品牌，空调作为行业新军，在2009年格兰仕可以实现真正意义上的突破，我们团长举行。

这里我们可以看到，首先对市场的变动不仅风向标空调市场未来的发展，而且对品牌的第二和第三线，特别是在能源造成了很大的压力，一线品牌效益技术水平。毕竟，没有技术，而不是请求的新课题将是第一个被踢出局。如何在空调行业洗牌，改变之际，重新举行的地方，是第一和第二和第三行的空气调节系统制造商都必须认真对待的问题。毕竟，这是一些制造商的挑战，对一些人来说是一个很好的机会。

“节能”的时代潮流。第一相互推出一项新的重大节能趋势的品牌，使这一能源战争刚刚达到一白开始热，这将引导整个空调行业步入“节能”的时代。因此，在这个残酷的，几乎决定了生存的关键时间，空调制造商的规模有最后一次中风游说。当然，只有抓住机会在未来的空调，欺行霸市起伏。

New watch brand from the front line in the new cold air-conditioning industry trends

Inverter air conditioner with a new energy efficiency in the September 1 next year, the official implementation, as well as a new subject of fixed-frequency air-conditioning upgrade just around the corner, the domestic air-conditioned four giant Gree, Midea, Haier, Aux in their efforts to inventory digestion, but also to respond positively to National energy policy, one after another in the new cold launched the new products meet the new target, thus, the new cold air-conditioning in the battle smoke everywhere. Taking an overview of various new products each have their own tendencies. Gree launched by the end of August the 5 major series, 11 “Arts and Humanities,” New air-conditioning, all new applications of its original “comfortable power-saving mode” technology; Haier air-conditioned high-profile announcement “shutdown following three energy efficiency products,” and the introduction of 10 balance of power series 120 air-conditioned; the United States, and oaks are the main “Frequency” brand, in the new year launch of the cold in support of 180 ° sine wave DC inverter technology, inverter air conditioner. Despite the first-line brand strategy and new products in the distribution of promotional methods were varied, but Coincidentally, they are closely focusing on the new “energy efficient” as the theme.

regardless of air conditioning energy efficiency standards are “triple” or “two hop” in 2009 to upgrade air-conditioning energy efficiency is the fact that iron nails, from Gree, Midea, Haier, Aux New issued to look, first-line brand manufacturers are already aware of energy efficiency upgrades are put in front of them must work together to cross the threshold. Road in order to cross this threshold, first-line air-conditioning manufacturers are generally operational plan to implement two lines: on the one hand speed in the air conditioning on a positive response to the new energy efficiency standards, stop the production of two or three levels below the high-energy air-conditioning; on the other hand, as a result of frequency conversion air-conditioning in energy-saving effect, comfort has natural advantages, first-line air conditioner inverter air conditioner manufacturers have to open up the field, I hope in the inverter market to open a new path.

China in 1997 on the introduction of a variable frequency air conditioning, but because of the use of consumer habits and awareness of the problem, more than a decade of domestic inverter air conditioner industry has been difficult to form a climate. Thus, while the first-line air-conditioning manufacturers to begin production early inverter air conditioner, but only to promote the focus point to overseas. The subject of the implementation of the new inverter air conditioner, it can be said to have variable frequency technology, manufacturers a good opportunity, but also energy-efficient inverter air conditioner catalyst towards universal access, many air-conditioning manufacturers began turning to the production of large-scale inverter air conditioner, the most clear that the United States and the air-conditioning. And Haier, oaks are also clear that the year 2009 will be frozen to promote efforts to increase the inverter air conditioner. AUX Air-conditioning Engineer Zhu said that September 1 country inverter air conditioner energy efficiency standards adopted, will effectively regulate the market, so that inverter air conditioner in the Chinese market into the fast lane. Gree air conditioner is declared, the next few years, domestic air-conditioning will be the main battlefield of the field of fixed-frequency DC inverter air-conditioning and air-conditioning transfer. Geli announced its entry into the high-profile inverter air conditioner market, act, and further affirmed the inverter air conditioner to the future popularity of the trend of the overall situation. Industry experts also pointed out that 2009 will be frozen inverter air conditioner are booming in China for one year, apart from the introduction of inverter air conditioner products manufacturers increase product market share increasing frequency, the frequency of technology in this period also have made great progress.

09 new cold air-conditioning are in the inflection point of innovation, “Frequency” and “energy” is also bound to become the key word in 2009. First-line air-conditioning brand precision grasp the general trend of development of the industry, one after another killer releases, in the energy on a big fuss, high-profile act, the use of a major node of the market started strong offensive. Past experience has proved that as a result of air-conditioning brands accounted for the vast majority of the market, their products often represent the whole industry trends, leading the entire industry development trend, and their products are selling competing brands often become the second and third line and mimic the focus of chase. Among second-tier brands CHIGO New air-conditioning there is no trend of listing only the beginning of this year to launch the inverter air conditioner “three super-king” on a big fuss over, and action than first-line brand a step slow. Even the introduction of new products, air-conditioning brand in the first-line pre-emptive strike has been to seize the market opportunity, it is also inevitably reduced to follow the goods. Hisense air-conditioned self-Biao Bang “Conversion Expert,” main “frequency” brand for many years, and sales in the market share has been no obvious improvement. Following last year’s launch of “Ding” series DC inverter air conditioner, the Hisense express 2009 will be even more firmly take the route frequency. New brand of cold air-conditioning in first-line frequency fields have转攻, Hisense leader or his followers are still testing the market. Second-line camp, another recent high-profile air-conditioning brand Galanz that only secondary and higher production efficiency of the air-conditioning, and re-start the “price war” strategy to two air-conditioning energy efficiency 30 percent price reduction, an attempt to sales and market share contend with the first-line brand, air-conditioning industry as a new army, in 2009 Galanz can realize the true sense of the break, we head to be held.

here we can see that first-line brand of the market movements are not only the future development of wind vane air conditioner market, but also to the second and third line of the brand caused a lot of pressure, especially in energy-efficient technology level. After all, there is no technology, not new on the subject of the request will be the first to be kicked out of the Board. How the air conditioning industry in the shuffle, change the occasion to re-hold a place, are first-and second and third line of air-conditioning manufacturers have to take seriously the problem. After all, this is a challenge for some manufacturers, for some it is a good opportunity for.

“energy efficient”, the trend of the times. First-line brand with each other to launch a major new energy-saving trends, making this energy war has just reached the beginning of one white-hot, which will guide the entire air-conditioning industry is entering the “energy efficient” era. Thus, in this cruel almost decided the key to survival time, the size of air conditioner manufacturers have lobbied for one final stroke. Of course, only to seize the opportunity to air conditioning in the future to dominate the market ups and downs. (08-9-27)