INDUSTRY

大家都知道，中国是陶瓷的发源地，许多世界各国和地区由于中国陶瓷的了解。由于独特的自然优势和更高的成本优势，为我国日用成为世界上生产和出口国的陶瓷。但很难避免尴尬的问题是，现在中国的陶瓷生产企业技术水平和产品研发能力远远落后于欧洲在国际市场上陶瓷力量落后，没有大，对自己的高比例的影响品牌。

今年，由于人民币持续升值，能源和原材料价格，劳动力成本上升，日益严格的环境标准，在出口退税大幅下滑加上，日用陶瓷的生活，我不舒服，面对企业一个前所未有的挑战，出口形势严峻。 7个月前，我的日用陶瓷出口九万七千点零零零万千克，同比下降百分之15.14;出口额达至982亿美元，下降了0.27个百分点;为0.87美元平均出口单价/公斤，同比增长17.24百分之同比年。日用企业生产经营陶瓷的压力越来越大，在种种不利因素迫使企业必须加快推进企业自主创新和节能减排，中国的国内陶瓷行业正在进入一个新的发展轨道。

自主创新势在必行，“上半年，由于原材料价格上涨，使公司增加超过500亿美元增加了成本，由于汇率的影响大约1200万美元，由于出口退税降低成本，增加了成本近5亿美元，由于劳动力成本在电力和天然气价格上涨增加了700多万元。据估计成本会增加至约6000万元，其中生产和经营企业造成巨大的影响。 “山东银凤股份有限公司的王先生告诉记者。 “在这种情况下，该公司转换压力为动力，视挑战为机遇，拓宽发展思路，采取一系列有效措施，在技术，管理，产品和市场领域方面，如全创新的范围。“

首当其冲，银凤加快产品和市场创新，努力提高产品附加值。该公司投入了大量人力，物力和财力资源，开发出高品质，高档次，高附加值系列增值，新产品，如高档炻器系列，浮雕瓷系列宾馆，在运行后，美国由消费者和欧洲市场。罗森塔尔还与德国，英国委托基伍德，美国WKI，法国弓箭集团最大的跨国公司和国际品牌，实现合作，不断提高市场竞争力。积极探索，同时国际市场，该公司还调整对国内市场的思想，提高营销努力发展高档礼品瓷市场和供应高端酒店市场。下半年，该公司遭受了国内和国外的设计大师设计的“中国红”，“杰出的黄色”和“金鹰”的高档瓷礼品系列。据了解，如“红色中国”红色釉的餐具系列，陶瓷咖啡具和艺术，每套5000元以上的平均销售价格，产品仍供不应求。

毫无疑问，在企业的长远发展，管理创新。记者在采访中说，到精益生产管理系统银丰，生产管理实现了科学化，规范化管理的全过程，积极使用超过2.00亿的综合投资现代化的管理手段，提高企业ERP管理系统，使企业的物流管理，财务管理实现科学化，规范化，缩短业务流程，减少行政费用和财务费用。此外，该公司推出范围广泛，能够进行全面的“小变化，小皮革”，为群众性革新活动，努力降低成本，提高效率的内容。山东银凤

困难，积极寻求在中国日用陶瓷产业的发展，是只有在一个微型跟踪新的发展。越来越多的企业一样，作为在山东银凤陶瓷市场需求，立足日用陶瓷新材料，新技术，新设备，加快企业，企业的专利技术和关键技术研究的关键技术升级的步伐形成具有自主核心技术的知识产权。

“清洁生产”是多年来的目标，资源消耗，能源消耗多，一直困扰了中国的进一步发展陶瓷产业。数据表明，陶瓷工业生产基地之一吨以上的产品要消耗约600千瓦时，或2.5吨煤，生产过程由水和空气污染造成的。今年，原油，煤炭和其他能源产品价格上涨的国际市场，我国也有增加的石油，电力和其他能源产品价格，与经营成本大幅增加，因此。

记者了解到，今年，中国轻工业进出口商会工艺美术陶瓷分会会议厅，分别访问了在所有主产区日用陶瓷，积极推进节能减排是陶瓷企业研究和试点的重点陶瓷窑炉节能减排技术—“气全预混燃烧技术”，并已作为法人企业，实际结果选定的模式来验证该技术的可靠性，从而开始了陶瓷窑炉节能促进转型。据初步计算，天然气消费量的技术有望节省25-30左右。

银凤陶瓷王先生介绍说，该公司更多的技术革新，能源全面实施节能减排项目，在国内已投资3000.0万元，并引进国内外先进的节能炉和工艺技术，使燃料结构，燃烧对天然气天然气，产品实现“裸烧，”在该国从根本上解决了高耗能，高污染的问题，采取在同行业中领先，以满足陶瓷清洁生产，产品档次和产品的国际质量标准同时实现20％的新的升级，燃料成本。同时，公司还引进了国内外先进的生产设备，例如自动成型机，全自动洗衣机空白，汽车玻璃生产线，不仅降低了劳动强度，提高产品质量，劳动力成本也减少30％，该公司正在从传统的劳动密集型企业向技术密集型企业逐步转换。

据了解，“清洁生产”已成为不少日用陶瓷企业在追求数量。他们大力介绍，陶瓷清洁生产中的应用，节能关键技术，以降低污染物的排放，降低能源消耗，该公司建立了绿色环保企业。

Daily-use ceramic industry into the development of new track

As we all know, China is the birthplace of ceramics, many of the world’s countries and regions due to the understanding of Chinese ceramics. With unique natural advantages and higher cost advantages, ceramics for daily use in our country become the world’s production and exporting countries. But it is difficult to avoid the embarrassment of the problem is that now China’s ceramic manufacturing enterprises the technical level and product R & D capability is far lagging behind the European Ceramic power in the international market there is no influence of large, high share of own brands.

this year, as the yuan continued to appreciate, energy and raw materials prices, labor costs rise, the increasingly strict environmental standards, coupled with the sharp decline in the export tax rebate, my ceramics for daily use life uncomfortable for enterprises faced with an unprecedented challenge, the export situation is grim. 7 months ago, my daily-use ceramics export 970 million kilograms, up 15.14 percent decline; exports amounting to 982 million U.S. dollars, fell 0.27 percent; the average export unit price for the 0.87 U.S. dollars / kg, up 17.24 percent year-on-year. Ceramics for daily use enterprise production and management under increasing pressure, all kinds of unfavorable factors forced the enterprises must be accelerated to promote independent innovation and firm energy-saving emission reduction, China’s domestic ceramics industry is trying to enter a new development track.

independent innovation imperative, “the first half due to price hikes of raw materials to enable companies to increase the cost of more than 500 million increase in costs due to exchange rate impact of about 1,200 million, due to lower export tax rebates increased the cost of nearly 500 million, due to labor costs increase in the electricity and gas prices increase the cost of more than 700 million. It is estimated the cost will increase to about 60 million yuan, which resulted in the production and operation enterprises tremendous impact. “Yinfeng Shandong Co., Ltd. Mr. Wang told reporters. “In these circumstances, the company convert pressure into motive force, depending on the challenges into opportunities, and widen the development of ideas, to take a series of effective measures, in terms of technology, management, product and market areas such as the full range of innovation.”

bear the brunt, Yinfeng to accelerate product and market innovation, and strive to enhance value-added products. The company has invested substantial human, material and financial resources to develop a series of high-quality, high-grade, high value-added new products, such as high-grade stoneware series, embossed porcelain series guesthouse, in the running after the U.S. and European markets by the consumers. Rosenthal is also working with Germany, the United Kingdom commissioned基伍德, USA WKI, France arrows Group’s top multinational companies and international brands to achieve cooperation, constantly enhance market competitiveness. Vigorously explore the international market at the same time, the company also adjust their thinking on the domestic market to increase marketing efforts to develop high-grade porcelain gift market and supplies high-end hotel market. The second half, the company hit by the domestic and foreign design Design Master’s “China Red”, “distinguished yellow” and “golden eagle” series of high-grade porcelain gifts. It is understood that such as “Red China” red glaze series of tableware, porcelain coffee set and the arts, with an average selling price per set more than 5,000 yuan, the product is still in short supply.

There is no doubt that the management of innovation in the enterprise’s long-term development. Journalist in the interview that, Yinfeng into a lean production management system, production management realize the whole process of a scientific and standardized management; actively use modern management tools, more than 200 million comprehensive investment to upgrade the enterprise ERP management system so that enterprises logistics management, financial management to achieve more scientific and standardized and shortened the business processes, reduce administrative costs and financial costs. In addition, the company launched a wide range, to carry out full of the “small change, small leather” for the content of mass innovation activities, efforts to reduce costs and increase efficiency. Shandong Yinfeng

difficulties actively seeking the development of ceramics for daily use in China where only industry in the new development of a miniature track. More and more enterprises like ceramics for daily use as a foothold in Shandong Yinfeng ceramics market demand, with new materials, new technologies, new equipment to speed up the pace of technological upgrading of enterprises, the enterprise’s proprietary technology and key technology research key to the formation of with independent intellectual property rights of core technologies.

“cleaner production” is the goal of many years, consuming resources, energy consumption many have been troubled by the ceramics industry of China’s further development. The data showed that the production of ceramic industry one tons each Product should consume about 600 kWh, or 2.5 tons of coal, the production process caused by water and air pollution. This year, the international market of crude oil, coal and other energy products prices rose, our country have also increased the oil and electricity and other energy product prices, business costs associated with substantially increased, therefore.

reporter understands that this year, the China Light Industry Import and Export Chamber of Commerce Arts & Crafts Ceramics Branch, respectively, visited the ceramics for daily use in all main producing areas, and actively promote energy-saving emission reduction ceramics enterprises are the focus of research and pilot Ceramic Kiln Energy-saving emission reduction technology — “GAS-wide premixed combustion technology” and has been selected as a model for corporate enterprises, the actual results to verify the reliability of the technology, thus the beginning of Energy Saving Ceramic Kiln to promote transformation. According to preliminary calculations, the technology of gas consumption is expected to save 25-30 percent or so.

Yinfeng ceramics introduce Mr. Wang said the company increased technological innovation, the full implementation of energy-saving emission reduction projects, has invested 30 million yuan at home and abroad to introduce advanced energy-efficient furnace and process technologies to enable fuel structure burning the gas to natural gas, products realize “naked burning,” a fundamental solution to the problem of high energy consumption and pollution in the country take the lead in the same industry to meet international standards for ceramic cleaner production, product grade and product quality at the same time realize a new upgrade, fuel costs by 20%. At the same time, the company also introduced a number of domestic and foreign advanced production equipment, such as automatic molding machine, automatic washing machine blanks, auto glazing production lines, not only reduces the labor intensity and improve product quality, labor cost is also reduced by 30%, the company are from the traditional labor-intensive enterprises to technology-intensive enterprises to gradually convert.

It is understood that the “cleaner production” has become quite a number of daily-use ceramics enterprises pursue. They vigorously the introduction, the application of ceramic cleaner production, energy saving key technologies to reduce pollutant emissions, lower energy consumption, the company built a green environment-friendly enterprises. (08-9-23)