INDUSTRY

企业将面临到完善渠道系统更多的资源和努力，渠道资源，整合和优化结构等了渠道，为战争的渠道正如火如荼展开的产业。

，根据当局的调查报告表明，目前的销售渠道，即时仍主要依靠传统的渠道，但随着近年来现代进入现代渠道，获取渠道快速发展，接近35％，总销售额，更多的增长2006年的接近18％。而近半年以来，华龙，白色大象已进入现代频道涌入，使康师傅是一个拥挤的压力不断增长的渠道，以保持排名第一的方便面市场地位和品牌的市场占有率保持在百分之五十如康师傅业不得不带领改善渠道系统越来越多的资源和能源，渠道资源整合和优化渠道方面的结构。方便面行业

的渠道，战争开始进行得如火如荼，那么企业应该集中的地方？

1，通道宽度，深度决定了企业未来的发展规模方便面。中国已通过经销商渠道销售平台，99％的企业。换句话说，经销商渠道网络的健全和质量将决定一个特定地区的市场，企业的销售发言权！像人类的四肢的渠道宽，渠道变宽四肢健全。航道水深更像人的肢体，肢体的深渠道的长度，更大的能量。因此，活动区域的渠道网络渠道，直接决定了渠道市场的生机和活力，使企业快速获得更多的销售，有必要进一步发展渠道的宽度，深度。

的渠道合作伙伴II第二组把重点放在数量和质量。所谓第二组是接受的产品，相对城市区域销售和分销固定批发客户的产品从制造商或分销商。他比直接向终端用户销售更多的产品制造商，同时享受经销商独家经销。俗称二批，在一些地区叫邮差，方便面是渠道大类是产品，网络产品，直接决定了销售数量，康师傅原因销售一直领先于业界领先的地位，任何人都感到遗憾的原因移动是康师傅第二组尤为关注的是数量和质量有关。

三，提高高终端出口合格率渠道。双汇，康师傅，娃哈哈… ….这些在食品工业中是做了非常不错的生意。凭借先进的营销体系，完善的销售网络，高质量的和有效的最终零售商店，百分之九十的高品质牢牢控制在自己手中中国销售。因此，速食面的业务，以进一步扩大和加强，就必须提高利率的渠道网点的质量。

第四，注重产品和渠道，扩大化合物的高度。合理的产品线结合，进一步扩大市场的必要先决条件。自2003年以来，通过各种即时消费习惯的改变面不断学习业务，研究消费者的需求，和消费者的不同群体的进一步细分，并推出满足不同消费群体的目标产品的需求。中国消费品市场上，是一个复杂的，区域，单一产品的多层次性到世界已一去不复返了。企业为了进一步提高产品的销售必须遵循的横向发展和策略的延伸道路，就是要建立产品和多种渠道，高度复杂的价值链体系。换句话说，不同的零售方式和渠道，是促进其不同规格和包装和口味的产品，采取不同的营销战略，以促进销售的复杂特征的各种渠道。

星期五，渠道运营商已经进入了品类管理的时代。 1997年初，宝洁公司将率先引入品类管理概念，率先在中国，做了生动的事例和巨大的成功。这不会有一个终端拒绝后，宝洁的产品。从本质上讲，企业和零售终端与产品链的流程。在终端零售逐步推行分类管理，使用户能建立良好的管理策略类分类管理企业，自然，以更好地配合终端，最终实现双赢的结果。同时还优化了网络运营商分配的有效性。频道经营战略之间的快速消费品公司的未来发展战略制定的关系，而短期内可以提高销售渠道是与快速消费品企业生存和发展。朱搭嗯

彭，品牌营销和培训专家，澳门科技工商管理硕士，高级食品集团总经理白大学。他500的销售主管，区域经理，营销总监，全国培训经理和其他职位。食品企业在深入研究和长期战略，产品推介，销售系统和流程再造，品类管理和营销模式创新，经销商管理。 “糖醇周刊”，“新食品杂志”专栏作家，研究员中国食品企业，“品牌中国”特别品牌专家在线专家博锐管理，汉语培训网络营销专家，中国网络运营商和企业家等知名战略专家媒体作家，真诚沟通，知识和双赢！电话：15515698763，电子邮件：zhu_tony@21cn.com

Instant noodles - the channels are at the time World War II

Enterprises will face more and more resources and effort into improving the channel system, channel resources to integrate and optimize the structure and so on up channels, a channel for war is in full swing to start in the industry.

, according to authorities investigate reports indicate that the current instant sales channels still rely primarily on traditional channels, but with modern access channels in recent years the rapid development of modern access channels to the total sales of close to 35 %, and more growth in 2006 close to 18%. And near half a year since the Hualong, a white elephant have poured into the modern access channels to allow Kangshifu are a growing channel for crowding pressures, in order to keep the number one brand of instant noodles market status and market share remained at 50 percent, as Kangshifu industry has no choice but to lead to more and more resources and energy into improving the channel system, channel resources to integrate and optimize the structure in terms of channels. instant noodles industry

the beginning of a channel war is in full swing, then the enterprises should focus on where it?

1, channel width-depth decision instant noodles the size of the future development of enterprises. China has 99% of the enterprises through the dealer channel sales platform. In other words, the dealer channel network is sound and quality will determine an enterprise sales in a particular area of the market the right to speak! The width of the channels like human limbs, the channel width becomes wider sound limbs. Channel depth is more like human limbs, the length of the deeper channels of limbs, the greater the energy. Therefore, the channel network of the active channel region directly determines the market’s vigor and vitality, so instant enterprises in the channels to get more sales, it is necessary to further develop channels of width, depth.

II second groups of channel partners to focus on the quantity and quality. The so-called second groups is from the manufacturers or distributors to receive products, a relatively fixed in urban regional marketing and distribution products wholesale customers. He is more than marketing directly to end-product manufacturers at the same time enjoy the exclusive distribution of the dealer. Commonly known as the second groups, in some areas called postmen, instant noodles are broad categories of channels are products, network products directly determine the quantity of sales, Kangshifu reason sales have been leading the industry leader’s position that no one can regret the reasons for moving is Kangshifu second groups are particularly concerned about the quantity and quality.

three, improve channels of high-quality rate of terminal outlets. Shuanghui, Kangshifu, Wahaha … …. These are in the food industry has done a very good business. With their advanced marketing system, a sound sales network, high-quality and effective end retail outlets, 90 percent of the Chinese sales of high-quality firm control in their own hands. Therefore, the instant noodle business in order to further enlarge and strengthen, it must enhance the quality of the rate of channel outlets.

Fourth, pay attention to products and channels to extend the height of compound. Reasonable combination of product lines to further expand the market are essential preconditions. Since 2003, various instant noodle businesses through continuous study of changes in consumer habits, research consumer needs, and further breakdown of the different groups of consumers, and introduced to meet the needs of different consumer groups targeted products. Chinese consumer goods market there is a complex, regional, the multilevel nature of single products go the world has gone forever. Enterprises in order to further enhance sales of products must follow the path of the horizontal development and extension of the strategy, that is to build products and a variety of channels, highly complex value chain system. In other words, are for different retail formats and channels to promote its different specifications and packaging and taste products, and adopt different marketing strategies to promote the sale of complex features a variety of channels.

Friday, channel operators have entered the era of category management. In early 1997, P & G will take the lead in introducing the concept of category management in China, to do the vivid examples and great success. This does not have a terminal after it refuses to Procter & Gamble products. In essence, corporate and retail terminals with the flow in the product chain. The gradual introduction of terminals in the retail category management, category management businesses into a way to develop a good category management strategies, natural to better match with the terminal, and ultimately achieve a win-win results. At the same time also has to optimize the effectiveness of distribution network operators. Channels operating strategy for the formulation of the relationship between the fast-moving consumer goods company’s future development strategy, while a short period of time can enhance the sales channel is related to the fast-moving consumer goods business survival and development. Zhu Dan

Peng, brand marketing and training experts, Macao University of Science and Technology MBA, Senior Manager of white food group. He had 500 sales director, regional manager, marketing director, National Training Manager and other positions. Food enterprises in-depth study and long-term strategy, product launches, sales system and process reengineering, category management and marketing model innovation, dealer management. “Sugar alcohol Weekly”, “new food magazine” columnist, researcher at the Chinese food business, “Brand China” special brand experts vPro management of online experts, the Chinese training network marketing experts, the Chinese entrepreneurial network operators and other well-known strategic expert Media writer, communicate in good faith, knowledge and win-win! Tel: 15515698763, Email: zhu_tony@21cn.com (08-9-17)