INDUSTRY

新闻提示：海关最新数据显示，1〜8月，中国出口家具及其零件累计一百七十二万六点零万美元，增长百分之24.5，出口增长继续呈现放缓迹象。在当前的市场环境，家具越来越多的公司将目光转向广阔的国内市场的同时，认识到只有提高产品开发能力，创新管理，创新的产品，企业的竞争力，是国内市场之路胜利，是寻求企业管理，改造和家具产品升级换代。在回答家具行业洗牌，许多企业从设计，生产和进程，例如多，双管齐下的办法，已经推出了自己的原创产品。

“家具博览会，今年的展览面积，参展商超过以前的事件，但参加者来自海外的专业买家前来预期，但不是很多，即使不时有向外国投资者的展位参观人数请求的报价实在没有太多的订单。在最近举行的上海“在刚刚结束的第十四届中国参展商的国际家具博览会冀告诉人民币，原材料和劳动力成本记者表示赞赏，并调整出口退税，以及作为海外反倾销，美国会议贷款等因素对逆境的影响，今年的家具出口是非常困难的，几比出现负增长，企业出口利润更多。

中国广州国际家具博览会家具作为一个晴雨表业海外买家减少参与者，反映了中国家具出口今年局势的严重性。海关公布的最新数据显示，在8月1日，中国出口家具及其零件累计一百七十二万六点零零万美元，增长百分之24.5，出口增长继续呈现放缓迹象。在8月份，中国出口家具及其组成部分二十〇点三二亿美元，较7月份减少近200万。

出口增长放缓到第十四届中国国际家具展览会，记者注意的是，在一次时尚和精致的家具出口企业展台工作把注意力转移到国内

吸引。参观了在此事件后，记者发现过去有明显的区别，就是挂着“出口只有”品牌的立场较少，许多企业的人事变动有一个参展事件周围许多外国客户到实践，热情接待了几个展位国内客户。
山东宁津“中国城市家具
”家具有限公司山东德克策划经理孙先生告诉记者，作为本地龙头企业公司，主要生产中高档家具，产品出口国外的一半，但国内外环境的影响，出口量和出口价格的下降，利润下降一年。粗略估计，7个月前的去年同期出口减少约1 / 6。为此，公司继续巩固国外市场，将考虑更多的国内市场，并采取了一系列营销活动。首先，在创新和突破的家具风格，原来的产品主要销往中国式家具为主，现在符合消费观念在国内市场的变化，设计是在引进过程中，欧洲和美国把中国风格的元素，以生产更多的国内消费者欢迎的新家具。此外，销售渠道，积极争取大客户规模生产赢得利润，参展商到了一个重要目的是为了显示实力，吸引更多的大客户。广东顺德

冯康宝莱公司由家具行业遭受了目前的困难一般，看到了商机。他告诉记者，今年是康宝家具出口从今年的重大突破转向国内销售，但国内和出口销售是完全不能比较两个概念的困难和面临的问题很多，但凭借一个多年康宝家具的出口经验，有信心，以满足国内市场的考验。为了进一步拓展国内市场，该公司已经建立了一个家具厂生产的高标准，更加努力削减开支，而在国内市场的企业品牌形象的宣传。他们的目标是建立最好的商店，找到最好的客户，做最好的服务。

数据表明，中国家具的2000亿美元的市场规模，但在国内市场的1％的市场份额占的家具企业却很少。出口企业负责人告诉记者，这样做出口和国内销售是两个概念，完全是中国家具业出口很多开始做国内市场不熟悉，所以突然把所有的国内市场并不容易。只有确定产品定位，打通渠道，以形成在竞争激烈的市场立足点，这是使国内家具业说，这是一个巨大的挑战品牌。

主要原设计，以扩大国内市场注意到了一个新闻发布会上说明，在当前的市场环境，家具越来越多的公司将目光转向广阔的国内市场的同时，认识到只有提高产品研发研发能力的创新管理，创新产品，企业的竞争力，是国内市场胜利的道路，正在寻求企业管理，改造和家具产品升级换代。在回答家具行业洗牌，许多企业从设计，生产和进程，例如多，双管齐下的办法，已经推出了自己的原创产品。

面临前所未有的市场压力，国际业务组的广东省家具协会，在都里訇要在其产品充分信任的总经理，从她的谈话中，这种信心来自该公司的创新力量是记者。

此次展会上，该联合会新的主家庭一品柚，荆颂类别，如实木产品和里米尼，布雷迪，拉斐尔沙发家具系列，有现成的软件，让游客真正体验到舒适和现代化的全新感受。在9月份刚刚上市的单板拼接过程作为主家庭的家具系列，例如使用，选定东南亚进口的红胡桃木外，在铁路，门铰，五金配件，如脚钉必须做的在人道考虑，每个产品的生产是不一样的模式。这不仅使我们的产品都有自己的效用函数，也有一定的收藏价值，深受消费者。据杜黎闳约在今年推出，如广东省经济贸易委员会共同确定了五个省级企业技术中心，该联合会已成为广东省家具行业是第一个省级企业，企业技术中心。通过省级企业技术中心，它可以适用于广东省经济贸易委员会进行工业结构调整项目，若项目的专家评估，包括支持该项目，每人将获得一次性的二○○○○○○元省财政补贴。这是联邦，更如创新和叉的翅膀技术进步。

渠道，以开放国内市场，能够提高产品创新的许多家具企业，它是根据中也不断寻求业务的特点，国内家具市场和销售模式创新。以华在为国内项目计划的执行过程木制家具，去年以来的“体验式旗舰店+标准的专营权”的做法在国内零售渠道的发展，取得了良好的销售。以华目前国内木材家具店已达到8条，基本建立了自己的国内分销网络。宁波市大森正，家具公司总经理还表示，出口利润一直在下降，该公司将进一步开拓国内市场“的整体家居家具店产品。”他的胜利是从家具店的法宝完全自治的整体设计，目前是该地区许多国家打开了整个森家具商店和分销商和消费者享有良好的声誉。

Furniture export growth continued to slow down export enterprises turning their attention to domestic

News Tip: the latest customs data show that 1 ~ August, China’s exports of furniture and its components accumulated 17.26 billion U.S. dollars, up 24.5 percent, export growth continued to show signs of slowing down. In the current market environment, a growing number of furniture companies turned its eyes to the vast domestic market at the same time, recognized that only enhance product development capacity, innovation management, innovative products, the competitiveness of enterprises is the domestic market the road to victory , is seeking to enterprise management and the transformation and upgrading of furniture products. In response to the furniture industry reshuffle, many enterprises have already from the design, production and processes, such as a multi-pronged approach, launched its own original product.

“Furniture Fair this year, the exhibition area and the exhibitors are more than the previous event, but participants come from overseas professional buyers but not many expected, even if from time to time have a number of foreign investors to the booth to visit the Request For Quote really are not many orders. “At the recent Shanghai has just ended the 14th China International Furniture Fair on exhibitors Hebei told a reporter by the appreciation of the renminbi, raw materials and labor costs and adjust the export tax rebate as well as the overseas anti-dumping, the United States meeting a number of factors such as loan-to-the impact of adversity, this year’s furniture exports is very difficult, and export profits of the enterprise more than a few negative growth.

China International Furniture Fair Furniture industry as a barometer of overseas buyers to reduce the participants, reflecting China’s furniture exports this year, the seriousness of the situation. Customs released the latest data show that 1 in August, China’s exports of furniture and its components accumulated 17.26 billion U.S. dollars, up 24.5 percent, export growth continued to show signs of slowing down. Month in August, China’s exports of furniture and its components were 2.032 billion U.S. dollars, representing a reduction in July nearly two million.

export growth slowed export enterprises turning their attention to domestic

into the 14th China International Furniture Exhibition, the reporter’s attention was the booth at once fashionable and exquisite furniture work attracted . Visited a few booths at this event after the reporter found the past there is a clear distinction, is hung with “export only” brand of stand less, many businesses have one personnel change exhibitors Event surrounded by many foreign customers to practice, warm reception of domestic customers.

from Shandong Ningjin “China town furniture” Furniture Co., Ltd. Shandong Dirk Planning Manager Mr. Sun told reporters that the company as a local leading enterprises, production is mainly medium and high grade furniture, Products half of the export abroad, but this year by domestic and foreign environmental impacts, export volume and export prices decline, profits decline. Rough estimate, seven months ago the same period last year exports declined by about 1 / 6. To this end, the companies continue to consolidate the foreign market, will look more into the domestic market, and adopted a series of marketing initiatives. First of all, in the style of furniture on innovation and breakthrough, the original products are mainly sold to Chinese-style furniture mainly, and now conform to the domestic market changes in consumption concept, the design is in the process of introducing European and American style, into the Chinese elements, to produce more domestic consumers welcome the new furniture. In addition, sales channels and actively strive for big clients to scale production to win the profits, the exhibitors come to an important purpose is to display strength, attract more big clients. Guangdong Shunde

von Herbalife’s General from the current hardship suffered by the furniture industry, saw business opportunities. He told reporters that this year is Kangbao furniture exports to domestic sales from a major shift with the breakthrough year, although the domestic and export sales are completely can not compare the two concepts, the difficulties and problems faced by very many, but by virtue of a multi-year Kangbao furniture export experience, has the confidence to meet the test of the domestic market. In order to further expand the domestic market, the company has built a high standard of furniture production plants, increased efforts to cut expenditure, while, in the domestic market for corporate brand image publicity. Their goal is to build the best stores, to find the best customers, to do the best service possible.

data has shown that China’s furniture market size of 2,000 billion, but in the domestic market accounted for 1% market share in the furniture business are few. An export enterprise executives told reporters that to do the export and domestic sales are the two concepts completely, many of China’s furniture industry exports are started to do on the domestic market were not familiar with, so all of a sudden turn to the domestic market is not easy. Only identify product positioning, open up the channels in order to shape the brand in the competitive market foothold, which is to make the domestic furniture industry to say that it is a great challenge.

main original designs to expand the domestic market took note of a press event, in the current market environment, a growing number of furniture companies turned its eyes to the vast domestic market at the same time, recognized that only products that improve R & D capability innovation management, innovative products, the competitiveness of enterprises is the domestic market the road to victory, is seeking to enterprise management and the transformation and upgrading of furniture products. In response to the furniture industry reshuffle, many enterprises have already from the design, production and processes, such as a multi-pronged approach, launched its own original product.

facing unprecedented market pressures, the Guangdong Federation of International Operations Group of the Ministry of furniture, general manager of Du Li Hong Yao has full confidence in their products, the reporter from her conversation that this confidence comes from the company’s innovative strength .

this exhibition, the Federation’s new Lord family Yipin pomelo, Jing Song category, such as solid wood products and Rimini, Brady, Raphael sofa furniture series were readily available software, so that visitors truly experience a comfortable and modern feel brand new. In September to just listing the use of veneer splicing process as an example of the Lord family series of furniture, with the exception of selected Southeast Asian imports of red hickory, in rail, door hinges, hardware accessories, such as foot nails have to do the humane considerations, production of each product is not the same pattern. This will not only make our products has its own utility function, also has a certain collection of values, by consumers. According to Du Li Hong Yao introduction, in this year such as the Guangdong Economic and Trade Commission jointly identified five provincial enterprise technology centers, the Federation had become the furniture industry in Guangdong Province was the first provincial-level enterprise technical centers that enterprise. By the provincial-level enterprise technology center, which can apply to the Guangdong Economic and Trade Commission undertake industrial restructuring projects, if the project were included in the assessment by experts to support the project, each receive a one-time province of two million yuan of financial subsidies. This is more for the Federation, such as innovation and technological progress on the wings of fork.

channels in order to open the domestic market, many furniture enterprises in the ability to enhance product innovation, it is also in accordance with the characteristics of the domestic furniture market in a constant search for business and sales model innovation. Yi-hua wood furniture in the implementation of project plans for the domestic process, since last year on the “Experiential flagship store + standard franchise” approach the development of domestic retail channels, achieved good sales. Yi-hua current domestic wood furniture shop has reached 8, the basic built up its own domestic distribution network. Ningbo Omori Zheng, general manager of furniture company also said that exports have been falling profits, the company will further develop the domestic market “to the overall home-based furniture store Products.” His victory is a magic weapon from the furniture store complete autonomy to the overall design, is currently a lot of regions in the country has opened a whole Omori furniture stores and distributors and consumers to enjoy a good reputation. (08-9-19)