家具行业的整合,08年必须通过家具业,无论是通过“寒冬”
随着房地产市场的低迷,疲软陶瓷,家具行业也经历了这样的困境,因为。人民币升值,出口退税降低原材料价格,劳动力成本上升,美国次贷危机,这些变化不仅提供小型和中小型家具加工贸易企业的生存危机,但也有许多家庭式中国家具企业面临相同的生存压力。
近年来,由于国内房地产发展的结果,使家庭装修业有广阔的市场空间。在风格更突破的设计风格,简单的线条来创建一个简单清晰的风格与人民的生活质量的追求,家具已成为人们关注的重要组成部分,往往是独特的家具意愿获得更多的青睐,这需要设计者具有较高的生活方式,以及准确把握市场趋势,以设计一个美丽而有一个家具市场的价值,那么很多时候,企业不仅有利于盲目提高价格,已被忽略全面研究如何对市场趋势的负担能力,即人民享有便宜的家具,但对消费群体的消费能力大部分是只有温和,如果家具市场价格,然后再罚款家具只能束之高阁没有人有兴趣,充其量是一个家具展示作为商品已失去了最基本的功能,他们当然会高处不胜寒!这是家具市场目前面临的困难。价格如何调整,如何认识市场趋势家具市场是必要的。
业内人士认为,2008年家具行业是一个巩固期的生产企业和国家的唯一途径,成功的突破,必须看企业是否有前瞻性的缺点前风险发生的可能性厌恶,消化成本如何走上适合自己发展的道路。盯着一个带回家,看外国的“两条腿走路”的大型和中小型企业,能够规避风险的战略是强大的,并及时纳入自己的小型和中型结构,成立了强大的销售渠道,可以成为一种有效的方法来降低成本。
摊薄盈利为一些家具企业的枪口转向国际市场,重新对国内市场的规划。竞争力的家具企业将涌现出来的洗牌过程。这种成本优势,企业的自身特点和上市公司有望获得良好的机会。
不论阁下家具行业的曲折和一般曲折是一个测试,今年的困难是一种挑战,但也是一个高层次的发展。 20年通过欧洲和美国的家具行业一个世纪的道路,前进的道路上是正常的一些曲折,遇到的中国家具行业,我们有理由相信,家具企业的发展方向是越来越好,更快。家具业势必出现一个新的冬天,迎来春天。
Integration of the furniture industry, 08 years must pass through the furniture industry, whether through “winter”
With the property market downturn, weak ceramics, furniture industry has also experienced the plight of so since. RMB appreciation, export tax rebates to lower raw materials prices, labor costs increased, the United States sub-loan crisis, the changes not only to provide small and medium-sized furniture processing trade enterprises to survive the crisis, but also many domestic-type Chinese furniture enterprises are facing the same pressures to survive .
In recent years, as a result of the domestic real estate development, so that home improvement industry has a broader market space. In the style more to break through the design style, bold use of simple lines to create a crisp style of simplicity, with the people’s quality of life in the pursuit, furniture has become an important part of people’s attention is often a unique furniture will will gain more favor, which requires designers to have a high lifestyle, as well as to accurately grasp market trends in order to design a beautiful and has a market value of the furniture, then very often, businesses only benefits blind raise prices, have been ignored in a comprehensive look at how the affordability of market trends, that is to say that people enjoy inexpensive furniture, but the majority of the consumer group’s spending power is only moderate, if the furniture market prices, then a further fine furniture can only be shelved and no one is interested, at best, that is, a display of furniture as a commodity has lost the most basic functions, they would of course高处不胜寒! This is the furniture market is currently facing difficulties. How to adjust prices, how to understand market trends furniture market are imperative.
The industry believes that the 2008 furniture industry is a consolidation year, the manufacturing enterprises and the country is the only way, the successful breakout, it is necessary to watch whether the enterprise has the forward-looking in disadvantage before the possibility of risk aversion, digestive costs, how to embark on a path suited to their development. One stare to take home, watching a foreign “walking on two legs” strategy of large and medium-sized enterprises, the ability to avoid risks will be strong, and the timely integration of their own small and medium-sized structure, set up a strong sales channels, can be an effective way to reduce costs.
diluted profit international market for some furniture enterprises turned muzzle, re-planning for the domestic market. Competitive furniture business will come to the fore the process of shuffling. This cost advantage has its own characteristics of the enterprises and listed companies is expected to get a good opportunity.
regardless of the furniture industry by HE the twists and turns in general is a test, this year’s difficulties are a challenge, but also a high-level development. Chinese furniture industry for 20 years through the European and American furniture industry a century roads, encountered along the way it is normal for some twists and turns, we have reason to believe that the direction of development of furniture enterprises are getting better and better, more quick. Furniture industry is bound to come winter and usher in a new spring. (08-9-27)
Tags: enterprises, furniture, industry, market