INDUSTRY

七失误：明星代言不到位

万基张卫健音乐选择代言人的事情，这个技巧不到位的又一选择。 “新一代”，是不是他的代表。

年，百事可乐为了对抗选择传统的可口可乐，选择了迈克尔杰克逊•有何充分个性，极端主义。正式通过可口可乐没有使用音乐。

，显然张卫健80后90后的心是不是反叛，创新的象征。不如不用。如果说，谁更适合？也许周杰伦。

8错误：口味不到位

万吉乐“酷灯不亮，”潘高寿的“清润少甜”，饮用水上清液，“喝酒，不火”从王老吉的味道攻击。事实上，王老吉世纪的公式，它是不可能改变的，口味受到攻击后，汪积不能回来。然而，这些品牌没有抓住王老吉最致命的喉咙。

万基音乐作出了新的草药口味-轻凉的类型。我们亲自品尝，汪其超过部分甜光。但是，小的差异味道，不小心比较，消费者并不比少一分。的确通过甜味破坏的细微差别百事可乐，可口可乐的战略，迫使他们在混乱造成混乱中，“新可乐引入”，但那是在70年代的事情，那么，百事已基本确定了第二的位置。

时，如果可口可乐没有反应，这种策略是注定要失败。随后，它是建怡悦口糖和咖啡因的可乐“非可乐”七喜，从口味和成分上的分歧一明确区分，并获得突破的冠军。注意是“明显”分化。极端性质的青睐，是同极端主义斗争的青睐。

综述：寂寞王老吉，并期待尽快给她第二个孩子！

目前，几十个凉茶品牌后，在发生冲突的策略，降低策略，可能无法打破的法律。这是一个宝贵的飞机延误。现在，凉茶市场寡头垄断，结构极不稳定，只要制定战略，成功将不可避免地带来了人之间的对立。邓小平
旧草药“去火不伤身”中草药白云山的
“逗留了喝”，其作为“走出去火热，提高活力的”大瓶“更有趣，”本草蜂蜜的“口甘萍， “那人旺旺草药”台湾传统古味“等，无法王老吉进行有效分割，这些战略所取得的成就不能细分市场，而且在第二个凉茶成就，最多，更游击战。

反对领导品牌，必须从强烈攻击的弱点领导人“。”王老吉在疲软的实力，是凉茶被攻击的焦点。攻击往往很明显的一点，但他们最有可能被忽略。这不能把握，如何攻击是徒劳的。

品牌忠诚度较低，王多年吉尔吉斯斯坦中国消费者，消费者已经开始审美疲劳，市场所需的新选择。此外，根据“双重规则”，王老吉方的主导地位，但也使一些凉茶类，而不是像可口可乐和百事可乐等世界各地齐头并进，民族品牌的代表做，弘扬中华文化。王老吉的孤独，最终草药第二，是谁？

Wong Lo Kat lonely, looking forward to her second child as soon as possible - music challenge Wanji Wang Ji error (c)

Seven blunders: Star speak not in place

Wanji张卫健music chosen spokesmen to do, this trick is not in place yet another choice. “New Generation” is not representative of him.

year, Pepsi confrontation in order to choose the traditional Coca-Cola, have chosen the full personality, extremism in place of Michael Jackson •. Formally adopt the Coca-Cola has not used music.

and, obviously张卫健80 after 90 after the mind is not a rebel, a symbol of innovation. Rather not use it. If the spokesman, who is more suitable? Perhaps Jay Chou.

eight errors: taste is not in place

Wanji music “cool light is not lit,” Pan Igor’s “清润less sweet”, supernatant of drinking, “drinking, not fire “in attacks from Wong Lo Kat taste. Indeed, Wong Lo Kat formula of a century, it is impossible to change, tastes after being attacked, Wang Ji can not be back. However, these brands did not seize the Wanglaoji Kyrgyzstan the most fatal throat.

Wanji music made a new herbal tastes - light cool type. We personally taste, Wang Ji than some of the sweet light. However, small differences in taste, not careful comparison, the consumer has no less than experience. Pepsi indeed through the nuances of sweetness disrupted Coca-Cola’s strategy, force them to cause chaos in confusion, the introduction of “New Coke”, but that was in the 70’s thing, then, Pepsi has basically determined the location of the second.

If, when Coca-Cola no response, this strategy is bound to failure. Subsequently, it is the crown of Kin怡悦mouth sugar and caffeine-free cola “non-cola” HEDY, from differences in tastes and ingredients on a clear differentiation, and access to the breakout. Attention are “significantly” differentiation. Favor of the extreme nature, are fighting the same extremist favor.

Roundup: lonely Wanglaoji Kyrgyzstan, and look forward to her second child as soon as possible!

At present, dozens of Chinese herbal tea brand later, confrontation strategy in place, broken down strategy may not be law. This delay of a valuable aircraft. Now, the herbal tea market oligopolistic dominance, structure extremely unstable, as long as the strategy in place, success will inevitably bring up the antagonism between the persons. Deng

of the old herbal “去火not伤身” herbal Baiyunshan’s “Stay up to drink”, and its being the “go fiery, raising vitality” of “big bottle is more fun,” Bencao Honey’s “mouth Gan ping, “the man Wantwant herbal” Taiwan traditional ancient flavor “and so on, are unable to Wong Lo Kat for effective segmentation, the achievements of these strategies can not market segments, but also achievements in the second herbal tea can, at most, are more guerrilla warfare.

opposing the leading brand, must be “from the leader of the weaknesses of the strong attack.” Wong Lo Kat strength in weakness, is the herbal tea was the focus of attack. Attacks are often very obvious point, but they are most likely to be ignored. This can not grasp, how attacks are futile.

Chinese consumers with lower brand loyalty, Wang Kyrgyzstan for many years, consumers have begun to审美疲劳, the market required new choice. Moreover, according to “dual rule”, Wong Lo Kat side dominance, but also make little herbal tea category, but not like Coca-Cola and Pepsi-Cola, like all over the world go hand in hand, representatives of national brands to do, carry forward the Chinese culture. Wong Lo Kat in the lonely, herbal second, in the end is who? (08-10-29)