INDUSTRY

陶瓷行业真正的冬天来了吗？

7 30在中国的“聚焦08突破迷局”陶瓷行业高峰论坛在佛山举行的陶在座谈会上，蒙娜丽莎康张旗主任抛出了一个观点：陶瓷行业一直到来冬季。这种观点在同一天的论坛，吸引客人点的对话热烈的讨论，在随后的8月1日由中国陶瓷工业协会，“陶瓷资讯”承办的“2008仿古砖论坛”，“冬季已经来临”的观点再次与会者，持有鹰执行董事，总裁张孟友有关报告承认，有一段时间，和冬季出现有争议的新闻媒体和行业报纸。陶瓷行业真正的冬天来了吗？

“，使这一结论，数据必须是支持”，为此，陶瓷行业资深专家张永农表示不会辞职，因为个别企业对窑炉的一部分认为，几乎每天都在整个行业不景气，或者在新炉点火，或出售业务的脱销，现在也没有权威的数据表明，作为一个整体的严重程度，或下降的行业，因为房地产行业的相对低迷陶瓷工业衰退的严重程度造成的，因此，我们不能因为某些企业或个人的角度来思考行业的冬天来临。

“目前的低迷只是局部地区的销售额减少，其他地方还有在全国各地增加或将加起来的销售增长”，一陶瓷公司的老板告诉记者，“其他业务我不是很清楚，我们一直在不断上升，但速度可能不会指日可待。“
对房地产行业下降
陶瓷工业，朝阳马中平陶瓷副主任认为，房地产行业，房地产房地产低迷只会影响那些谁真正在更新的需求将仍然购买相应的陶瓷卫生洁具产品，并不是因为他们的购买计划取消房屋市场的影响。

事实上，并非所有的业务，或者认为这个行业一直是冬天的来临。九牧集团王永齐，营销副总裁，在接受采访时说，因为事先作出充分的规划和准备，以及规模效应所降低成本，9，谁曾在许多企业带来的生活是“冷”的季节，“仍然感到温暖”。

“之前的成本，在窑许多品牌的生存依靠停止在低价品牌依靠在死是活，对高这些企业走高端品牌路线，不仅在冬季的安全，但仍然充满活力。“在“2008仿古砖论坛”的天气，规划等章卢评估陶瓷行业的现状总经理。 “只要有好的品牌，质量好，实力一定程度，企业仍然可以生活得很好，”7月31日，在接受采访时，蒙娜丽莎陶瓷董事长银表示的。 “关键是你应该提供最好的产品给消费者，他会支持你。”想白银，品牌质量是消费产品和品牌知名度的措施。

“没有对消费者的支持，没有市场，那么为什么我们能够在这寒冷的季节感到非常因为我们的品牌越来越多消费者的使用热情，”九牧集团王永气，营销副总裁的观点可以解释为什么9牲畜的销售依旧炙手可热，今年，我们或许可以得到启发，即使真的是陶瓷行业遇到前所未有的困难，如果消费者能够得到承认仍然流行，经受住了测试市场变化不断洗牌，要生存，越来越强大。因此，陶瓷行业真正的冬天来了吗？这可以看成是对陶瓷行业品牌建设的另一个陶瓷企业的竞争力再锐化酷刑。

Ceramic industry are cold or warm? Torture Tao rate brand building and competitiveness

Ceramic industry is really winter coming?

7 30, in China’s “Focus 08 breakthrough迷局” Ceramic Industry Summit Forum held in Foshan in the Tao are in the forum, director of the Mona Lisa Kang Zhang flag dished out a point of view: ceramics industry has been the advent of winter. This point of view on the same day forum attracted guests dialogue lively discussion, in the subsequent August 1 by the China Ceramic Industry Association, “Ceramic IT” contractor’s “Antique Brick 2008 Forum”, “winter is already here” point of view once again by the participants, holding eagle-executive director, president张孟友recognition, one time, about reports and winter appeared controversial media mass media and industry newspapers. Ceramic industry is really winter coming?

“to make this conclusion, the data must be supported”, this, ceramic industry张永农senior experts said that should not quit because of individual enterprises on the part of the furnace think the whole industry downturn, almost on a daily basis or have a new furnace in the ignition, or have business to sell out-of-stocks, and now there is no authoritative data show that the decline in the industry as a whole how serious, or because the relative downturn in the real estate industry ceramic industry recession caused by how serious, Therefore, we can not because of certain enterprises or individual perspective on the industry think the winter came.

“the current downturn is only a partial reduction in sales areas, other places there is still an increase in the country in various places or will add up to sales growth”, a ceramic company bosses told this reporter that “other business I am not very clear, we have been on the increase, but speed may not be expected soon. “

for the decline in the real estate industry for ceramic industry, the Deputy Director of Chaoyang Ma Zhongping ceramic think, the real estate industry, real estate downturn will affect only those who were genuinely in need of renovation will still buy the corresponding ceramic sanitary products, not because the housing market impact of the abolition of their purchase plans.

in fact, not all businesses are, or think the industry has been the advent of winter. 9 Good Shepherd Group WANG Yong-qi, vice president of marketing, said in an interview, because prior to make a full planning and preparation, as well as the scale effect brought about by cost reduction, nine, who had lived in the many enterprises are “cold” season, “still feel the warmth” .

“before relying on cost-effective survival of many brands in the kiln to stop relying on low-price brand in the living dead, walking on the route of high-end brands of these enterprises is not only safe over the winter, but still vibrant.” in “Antique Brick 2008 Forum”, the weather, general manager of planning such Zhang Lu assess the current status of the ceramic industry. “As long as there are good brands, good quality and a certain degree of strength, the enterprise can still live well,” July 31, in an interview, Mona Lisa, chairman of Silver Ceramics express so. “The key is that you should provide the best products to consumers, he will support you.” THINK Silver, brand quality is the measure of consumer products and brand recognition.

“there is no support for consumers, there is no market, so why should we be able to in this cold season to feel very warm because of the use of our brand more and more consumers,” Nine Good Shepherd Group WANG Yong-qi, vice president of marketing point of view may explain why nine livestock sales are still hot this year, perhaps we can get inspired, even if the ceramic industry really is unprecedented difficulties encountered, if consumers can get the recognition can still popular, stood the test of market changes, in the continuous shuffle to survive, more and more powerful. Therefore, the ceramics industry is really winter coming? This may be seen as on the ceramic industry brand building another torture of ceramic enterprise competitiveness Sharpen again. (08-9-11)