INDUSTRY

作为一个完整的字符串这样，屈从于2008年5月，是一家冰箱压缩机生产企业突然遭遇“破弦”的灾难-有没有后续订单强劲印章，一些企业不得不削减！

这不是数月后，一个由许多冰箱压缩机制造商遭受了2008年4月1困难的企业，已被意外遇到市场“滑铁卢”，只有极少数企业“幸免于难。”

是什么让一个困难的境地冰箱压缩机企业本身？企业如何应对这一挑战？

4个月，一个转折点

2008年1〜4个月，由于赛季初开始的市场，冰箱压缩机的销售一直供不应求，但在2008年4月，几乎所有的冰箱压缩机企业的销售都出现了实现理想的目标的情况。在6月和7月“的副本，情况更糟糕的是，生产和销售的按年跌幅发生。”公司官员说，据他估计，2008年上半年，中国的总生产冰箱压缩机37万台，比同期的35,000,000辆去年略有增加。 “这首4个月，年销售非常好，推高了每家企业销售了约30％的增长，但在6月和市场走势，预计今年的销售额不太高，最高许多60,000,000股吧7月今年产量将下降，比去年同期（去年约65亿单位左右）。“

的业内人士普遍认为，在今年4月〜1市场的繁荣，其实存在不少问题。上海电器机械有限公司总经理珂纳王铨说：“前4个月，我们实行两班制，超时工作，生产量不足以满足市场需求，市场销售，甚至可能增加40％。然而，仔细调查是什么不难发现，这并不意味着增长率为1〜4月，真正的市场需求增长，但市场提前透支，估计有30％的增长已经从冰箱制造商来放养提前。“

首4个月，今年提前胜利市场，很少有人注意到了市场变化的说明。直到5月，冰箱下游出口大幅减少，冰箱压缩机生产企业猝不及防。据悉，包括主流和非主流冰箱企业没有今年的盼到安排一个好年头。 5月中旬，一个很长的时间不离开冰箱生产企业数量周末开始，市场过高的期望，以及宏观生效的经济规则，是在冰箱的销售终端已经出现1大量积压。 “一些大企业甚至高达数百万件库存，并与江浙许多小冰箱的企业之一，已经停产。”商人说。

重量，一些冰箱厂，甚至冰箱压缩机厂提出的要求回报，夏天，冰箱压缩机业务市场在冬季前进。 “在过去几年过去几个月5,6,7，销售最好的季节，但今年5月起，对偏低的国内市场销售，出口市场也在萎缩。”华意压缩机股份有限公司销售总监章林傅全有说。几乎所有的企业

没有完成预定的目标。 “雪，全年已准备这样做6,000,000股，但1〜6个单位的272.0万个月只销售，估计是非常难以完成全年目标。” “东湾1〜6月的536.28万单位的销售从1500万单位的年产量，将有很大的距离。”“珂纳本来今年计划达到450万台，但只有1〜7月的2,400,000单位是预计全年全境，只有3,800,000股。“”五月杭州钱江不是开足马力生产然而，预计大约有900万台，实际产量达不到1000万单位的年生产能力。“有关人士在企业负责表达自己的意见。

某行业分析人士认为，市场需求的下降造成冰箱压缩机，主要是由于来自外部环境的影响：“当然，最直接的原因是销售不旺高端冰箱企业的需求，其次是冰箱压缩机行业产能过剩，有国家加强宏观调控，如收紧流动性的冰箱压缩机销售的影响控制措施;此外，家电下乡政策的一个大型企业的机会，也使一些小的中小型冰箱的经营困难，甚至陷入僵局的边缘，这些公司大幅降低采购压缩机;最后，中国的房地产市场和股市的底部，这使得冰箱购买减少，间接地影响了冰箱压缩机的销售。 “”

据悉，今年冰箱压缩机是不能令人满意的出口市场。大部分企业表示，由于美国次贷危机和全球经济环境下行，今年出口量将略低于，目前的中东出口中，大部分表示，东南亚以及欧洲。

未来的市场趋势，黄石市东方电器有限公司方泽贝云：“这是在市场预期未来一两年内不会有较大变化后，市场销售，冰箱压缩机行业同居，几年的市场也对冷却时间。 “他认为，市场将出现降温的冰箱压缩机业务，几年前，研究存在的问题的力量，从提高竞争力，我们的方法，不断提高市场份额。” Shuffle的行业已经开始。 “

据”电器“记者了解到，在4月之前，原材料价格上涨的因素，冰箱压缩机公司提高价格一度由7％〜12％的产品，但还不够随着市场经济的实际价格上涨只能维持在大约3个别企业甚至回到原来的价格水平％。

企业

危机，企业也不会坐以待毙。冰箱压缩机公司的方法渡过难关的想法。

客户调整结构，准确定位，许多企业首先想办法。“在此之前，我们主要做国内市场，很少做海外市场，现在似乎抓住外贸一些大客户是非常重要的。 “章林傅全有说。

杭州钱江制冷集团有限公司副总经理胡丕嗯他还表示，杭州钱江将增加大企业客户的比例：在冰箱行业”，国家的政策增加有利于大企业，小企业的市场份额将逐渐侵蚀大型企业。对整个行业的农村家电冰箱冷冻的影响是非常大的，34在市场上更残酷的竞争。我们必须做好应对好一方面，我们提供另一方面的小企业将逐渐下降，占据了更多的中端市场企业级。 “

企业也表示，考虑到成本和经济因素，公司在接受订单的生产选择了。”常杰喷泉和冰箱在该地区有大量的客户很多，但我们是降低生产-而不是因为没有市场，但考虑到我们自己的资金安全，我们希望能够及时归还，并应合作企业。原来，今年我们要进一步扩大，年生产能力100万台，而现在它必须是确保生存，调整生产计划。 “宁波常杰，冷藏设备吴忠国总经理说。

顾客在调整结构的同时，许多企业也作为不约而同扩大产品应用。方泽云据介绍，在思想为了扩大小型冰箱和市场喷泉，东湾已经开发出的“D小型”系列式压缩机，为的囤发展趋势量冰箱以上，然后引进大型压缩机在生产线。与此同时，为了适应大型冰箱所需的能量在频率压缩机，，东湾也有几个在市场上的产品。今年，东湾还成功地开发了LH系列，缔约方2.0压缩机的价值，以满足节能冰箱的需求。“现在，从一个角度，高，中，低档产品，我们的表现一点。从规格，大，中，小，我们能满足，因此，无论是Chinese’6甲’冰箱，或在欧洲的阿+ +冰箱，我们可以供应。无论是饮水机，或商业制冷机械，我们的产品相匹配。 “喂方泽云。

据报道，并比冰箱压缩机，压缩机的小规格的饮水机市场保持稳定，今年的。”小型目前压缩机供不应求，主要出口到美国，加拿大和其他国家的产品。 2008年1〜7月，我们制作了超过200万台，超过60％的小型压缩机的规格。 “四川丹傅熊制冷压缩机有限公司副总经理说。业内专家估计，目前中国约有600万台饮水机压缩机，每年的市场容量。

高端战斗

在许多企业面临市场低迷的情况下，北京恩布拉科雪花压缩机有限公司，显然是冷漠，该公司中国销售总监潘新泽的声音，使一些人羡慕：“我们不是短期季节，今年在北京恩布拉科生产线一直不停的运作。 “

潘新泽分析，恩布拉科这种情况能保持良好的销售，有三个主要理由：”首先，从销售的想法，由于恩布拉科的合资企业，销售国外需求淡旺季之分，没有，促使恩布拉科的销售人员很早就在淡季（通常在8〜9个月）做准备，寻找客户;二，恩布拉科所有目前的生产规模小，效率的EM系列，对这种高端产品市场有很大的需求;第三，冰箱客户结构合理，恩布拉科的客户一般都是国内大型冰箱的主流企业，其生产和销售相对稳定，高端压缩机也保持了较稳定的需求。 “

”在不久的将来，我们也增加了预期收益，今年年初，我们的目标，做好今年的435.0万单位，现在我们把这个目标提高到460万台，生产线满负荷生产这样，在今年7月，1〜我们要做的2.84亿台。 “潘岳说泽。

它恩布拉科雪花产品目前在70％以上的市场有缔约方值1.73〜之间的高效率压缩机1.86。” 1〜6月间，我们从来没有缔约方会议的价值不低于生产压缩机产品1.5。 “潘新泽介绍。

巧合的是，另一个在高端企业加西贝拉位于大部分产品也进行了富有成效的会议，虽然加西贝拉压缩机有限公司总经理朱劲松。谦虚地说：”电器“记者，之后在5月份市场不太好，但加西贝拉1〜91％的按年7月的销售高增长，足以显示，今年令人满意的表现加西贝拉。“今年，我们计划年产780万冰箱压缩机，1〜7月已生产5.1亿个单位，其中三分之一的出口产品的三分之一。 “劲松他说。业内谁也认为，现在许多加西贝拉针对高端客户，如西门子，伊莱克斯，意大利，黛力新喜等分析，这些客户已经成为高端市场做好工作加西贝拉保证。这是今年加西贝拉产品，销售都超过40％的产品缔约方值超过1.7。
高端加西贝拉恩布拉科和“流行”
现象，许多公司认为未来，节能冰箱压缩机市场的需求将逐年增加，和周围的高端市场将进一步恶化。据悉，在今年10月，在北京恩布拉科电磁生产线将扩大到六百九点〇万单位，2009年生产能力新的产能将逐步实现各企业的生产，高端产品将是沉重的。

资料显示，尽管大多数企业没有意识到增长预期的销售，但每个企业的缔约方值大于1.7冰箱压缩机基本上是销售增长10％以上，“我们可以清晰地感受到高能效比压缩机今年，需求增加。 “广州冷官员说。他还表示，胡平，2008年杭州钱江高效压缩机与销售大幅增长：”自去年下半年开始，黔江，以配合企业的全新机是一种高效的不同类型。钱江是目前最高会议产品的价值已达到1.88，缔约方会议围绕价值1.60主要产品。 “

为对高端产品的现象最有前途的企业，业界有一些人持不同看法。不愿透露姓名的情况时，市场是负责任的，虽然未来是高端的发展趋势，但现在的企业，企业的高，低端两极分化的未来格局将更加明显。“毕竟，中国这么大，市场需求是多层次的。现在我们可以看到，行业，许多公司都生产高端压缩机，但实际销量只有恩布拉科，东湾，这几个加西贝拉。 “他说。
效率，体积小，频率，商业

冰箱压缩机无论未来将走向高端，高效率，小型化一直是很多公司追求的目标，例如，钱杭州江泽民说，最近的WS系列将推出这一系列会议值高达1.88高的新产品，松下计划推出在2008年年底，小型，超高效压缩机EWW。并在中国市场一直呼吁为很长一段时间的频率和商用制冷压缩机也即将上前线去。

潘新泽透露，恩布拉科计划在2008年11月在中国变频器和商业制冷压缩机压缩机生产（使用环保制冷工质），他说，已经有客户下订单。“中国的超市的快速发展，我认为商业压缩机将有广阔的市场空间。此外，随着越来越多的人购买双门，多门冰箱，变频压缩机市场将增长。 “潘岳说泽。

介绍，据朱劲松，于2007年4月8日的N系列冰箱压缩机生产加西贝拉，也取得了良好的销售业绩，”现在几乎超过了销售的生产。 “他说。据报道，加西贝拉N系列生产线，年产200.0万单位。朱劲松也前进到”电器“记者透露加西贝拉今年11〜12个月市场的商业压缩机生产线。协调会集团扎努西电气机械天津压缩机有限公司负责人也表示，目前，也是考虑商业压缩机生产，但产品主要不是在中国国内销售指示，但行政协调集团全球战略的需要。

变频压缩机做青岛海立电器有限公司（原青岛三洋电机有限公司原来的重点，是在海上收购丽）建立计划于2009年推出市场导向ç - -BU/C-BUV系列，对小型高性能压缩机系列，R600a制冷剂的使用，制冷量覆盖90瓦〜220瓦和c -卜（速度）1.8及以上的缔约方会议和c - BUV（频率）压缩机会议关于将达到2.0代表的模型，有C部分- BU/BUV072L4A，C-BU/BUV084L4A，C-BU/BUV090L4A等。

据美国今年早些时候，该通知，美国成立了合资公司与东芝冰箱压缩机生产基地计划将开始在今年10月的5,000,000股，知情人士透露，该项目正在实施有序。扎努西和天津的年生产能力也准备扩大2,000,000股，年生产能力预计到2009年，对900万个单位，年生产能力可达到。明年，冰箱压缩机市场也将更加激烈。

Refrigerator Compressor 2008: suffered a “broken chord” of the disaster?

Such as a full string, bow, in May 2008, is a strong seal of the refrigerator compressor production enterprises suddenly suffered a “broken chord” of the disaster - there is no follow-up orders available, some enterprises had to cut!

This is not an enterprise of a hardship suffered by many refrigerator compressor manufacturers in April 2008 after several months, have been encountered by surprise the market “Waterloo”, only a very small number of enterprises “survived.”

What made refrigerator compressor enterprises themselves in a difficult position? Enterprises and how to deal with this challenge?

4 months, a turning point in

2008年1 ~ 4 months, due to start early season market, refrigerator compressor sales have been in short supply, but in April 2008, almost all of the refrigerator compressor sales enterprises have emerged in achieving the desired goal situation. “Copies of the June and July, the situation is even worse, production and sales year-on-year decline occurred.” A company official said, according to his estimates, the first half of 2008, China’s total production of refrigerator compressors about 37 million units, than the same period last year of 35,000,000 Units a slight increase. “This year sales of the first four months of very good, pushed up sales for each enterprise has about 30% growth, but in June and July of market movements, the expected sales this year are not too high, the top many 60,000,000 Units吧year, production will decline in the same period last year (last year about 65 million Units around). “

the industry are generally of the view that in April this year ~ 1 market prosperity and in fact there are many problems. Shanghai Electric Appliance Machinery Co., Ltd. General Manager珂纳Wang Ambrose said: “The first four months, we double shifts, working overtime to produce enough to meet market demand, market sales and even an increase of 40%. However, careful investigation of what it is not hard to find This does not mean that the growth rate of 1 ~ April the true market demand growth, but the market ahead of an overdraft, it is estimated that 30% of the growth has come from the refrigerator manufacturers stocked ahead of time. “

the first four months of this year advance triumphantly market, few people took note of market changes. Until May, the lower reaches of the refrigerator export a significantly reduced, the refrigerator compressor to production enterprises are caught off guard. It has been learned, including the mainstream and non-mainstream refrigerator enterprises do not have this year a good year for the盼到schedule. In mid-May, a number of very long time do not leave the refrigerator manufacturing enterprises weekend began, the market is too high expectations, as well as macro-economic regulation of the entry into force so that the refrigerator in the sale terminals have emerged a large backlog. “Some large enterprises and even up to millions of Stock Units, and one with many small Jiangzhe refrigerator enterprises have already cut-off.” Businessmen have said.

weight, some refrigerator factory and even the refrigerator compressor plant to put forward a return request, summer, the refrigerator compressor business was the market in advance of the winter. “5,6,7 in the last few months in previous years, sales are the best season, but this year from May onwards, the domestic market sales on the low side, the export market is also shrinking.” Huayi Compressor Co., Ltd. Director of Sales Zhang-Lin Fu said. Almost all enterprises

did not complete their booking goals. “Snow throughout the year have been ready to do 6,000,000 Units, but 1 ~ 6 months of sales of 2,720,000 Units only, it is estimated that it is very difficult to complete a full year target.” “East bay 1 ~ June sales of 5,362,800 Units, from the The annual output of 15,000,000 Units will have a great distance. “”珂纳originally planned for this year to achieve 4.5 million Units, but only one ~ in July of 2,400,000 Units is expected to do throughout the year only 3,800,000 Units. “” Hangzhou Qianjiang in May is not yet at full capacity production, is expected to actual output of around 900 million units, amounting to less than an annual production capacity of 10,000,000 Units. “relevant person in charge of the enterprises expressed their Say.

certain industry analysts believe that market demand caused by the refrigerator compressor decrease was primarily due to the impact from the external environment: “Of course, the most direct reason is that sales do not end refrigerators enterprise wang, demand; followed by the refrigerator compressor industry overcapacity; there are countries to strengthen macro-control measures such as tightening of liquidity on the refrigerator compressor sales impact; In addition, the policy of home appliances to the countryside to a number of large enterprises the opportunity to also make some small and medium-sized refrigerator business difficulties or even the verge of an impasse, these companies significantly reduce procurement compressor; Finally, China’s property market and the stock market are at the bottom, which makes refrigerators buy reduced, which indirectly affect the sales of refrigerator compressors. “”

It is reported that this year, the refrigerator compressor is not satisfactory export market. Most of the enterprises said that as the United States sub-loan crisis and the global economic environment downlink, this year, export volume will be slightly lower, at present the majority of exports to the Middle East, Southeast Asia as well as the European.

for the future market trends, Huangshi East Electric Appliance Co., Ltd.方泽Pui Yun said: “This market is expected in the next one to two years will not have a larger changed after several years of market sales, refrigerator compressor industry cohabitation, the market also to the cooling time. “He believes the market will have the strength of cooling refrigerator compressor business a few years ago to examine the existing problems, from improving the competitiveness of our approach and constantly improve market share.” Shuffle industry has already begun. “

According to” electrical “reporter has learned that in April before the prices of raw materials rose by factors, refrigerator compressor companies raise the price once the product by 7% ~ 12%, but not enough as the market economy, the actual price increases can only be maintained at around 3% of individual enterprises or even back to the original price level.

Enterprises

crisis, businesses will not wait for their demise. the refrigerator compressor companies think of ways to ride out the storm.

customers adjust the structure, accurately positioning the first of many enterprises think of ways. “Prior to this, we mainly make the domestic market, very few make the overseas market, and now it seems to seize some large customers of the foreign trade is very important. “Zhang-Lin Fu said.

Hangzhou Qianjiang Refrigeration Group Co., Ltd. Vice General Manager Hu Ping Zhu also said that Hangzhou Qianjiang will increase the proportion of large corporate clients:” on the refrigerator industry, the country’s policy of increasing in favor of large corporations, small business market share will be gradually eroded by large enterprises. Appliances to the countryside to the entire industry the impact of the refrigerator freezer is very large, and 34 more brutal competition in the market. We must do a good job in response, on the one hand, we supply small businesses will gradually decline, on the other hand, occupy a class of more mid-market enterprises. “

Enterprises also said that taking into account the costs and economic factors, has been in the choice of accepting an order of production.” Jie Chang fountains and refrigerators in the area has a lot of customers, but we are reducing the production - and not because there is no market, but to take into account the safety of our own funds, we hope to be able to timely return and shall cooperate in the enterprise. Originally, this year we intend to expand annual production capacity to 100 million units, and now it must be to ensure survival, adjust production plans. “Ningbo Jie Chang, general manager of refrigeration equipment吴忠国said.

Customers adjust the structure in the same time, many enterprises have also thought of as if by prior agreement to expand the product applications.方泽cloud According to introduction, in order to expand a small refrigerator and fountains in the market, the East bay has developed a “D” series of mini-type compressor; for the refrigerator to 300L volume of the development trend of the above, then the introduction of large-size compressor production line. At the same time, in order to adapt to large-sized refrigerator energy required, in the frequency compression machine, the East bay also has several products on the market. This year, the east bay has also successfully developed the LH series, COP value of 2.0 compressor, to meet the demand for energy-efficient refrigerator. “Now, from a performance point of view, high, medium , low-grade products that we have. From the specifications, the large, medium and small we can meet and therefore whether it is Chinese’6 A ‘fridge, or in Europe’ A + + ‘refrigerator, we can supply. Both the drinking fountains, or commercial refrigeration machinery, we have the products that match. “Say方泽cloud.

It is reported, and compared to the refrigerator compressor, water dispenser with a small compressor market specifications remain stable this year.” Small-sized compressors currently in short supply, mainly for export to the United States, Canada and other countries products. 2008 1 ~ in July, we have produced more than 200 million units, more than 60% are small compressor specifications. “Four川丹Fu Xiong Refrigeration Compressor Co., Ltd. Vice General Manager said. Industry experts estimate that the current China, about 600 million units annually dispenser compressor market capacity.

High-end battle
< br> in many enterprises faced with the situation of the market downturn, the Beijing Embraco Snowflake Compressor Co., Ltd. is obviously more aloof, the company’s China sales director Pan Xinze sounds so envious of some people: “We are not short season this year , Embraco production line in Beijing has been non-stop operation of the. “

Pan Xinze analysis, Embraco can maintain such good sales situation, there are three main reasons:” First, from the sale of the idea that, because of Embraco are joint ventures, foreign demands Sales are low and peak seasons there is no, which prompted Embraco sales staff very early in low season (usually at 8 ~ 9 months) ready to do, to find customers; Second, Embraco all current production are small and efficient the EM series, the market for such high-end products have great demand; third, refrigerators customers reasonable structure, Embraco customers are generally the mainstream domestic large refrigerator enterprises, their production and sales are relatively stable, high-end compressors have also maintained a more stable demand. “

” In the near future we also increase the expected yield, the beginning of this year, we target to do this year are 4,350,000 Units, and now we bring this goal to increase to 460 million units, the production line to full capacity production do, in July this year, 1 ~ we have to do 284 million units. “Pan said Xinze.

It Embraco Snowflake Products currently marketed in more than 70% have COP values are 1.73 ~ 1.86 between the high efficiency compressor.” 1 ~ June between, we have never COP value is not produced in 1.5 below Compressor Products. “Pan Xinze introduction.

Coincidentally, another most of the products located in the high-end enterprise加西贝拉also had a productive session. Although加西贝拉Compressor Co., Ltd. General Manager Zhu Jinsong modestly told” electrical “Journalist, After the market in May is not too good, but加西贝拉1 ~ 91% year-on-year in July the high sales growth, sufficient to show that this year has加西贝拉than satisfactory performance. “This year, we plan to produce 7.8 million refrigerator compressors , 1 ~ July has produced 510 million units, of which one-third of the Product for export. “Jinsong Zhu said. Analysis of the industry who have the view that many加西贝拉now targeting high-end customers, such as Siemens, Electrolux, Italy deanxit hi and so on, these customers have become high-end markets do a good job加西贝拉guarantee. It is ,加西贝拉products this year, sales have more than 40% of Product COP values exceeding 1.7.

for high-end加西贝拉Embraco and “popular” phenomenon, many companies consider the future, efficient refrigerator compressor market demand will be increased each year, and around the high-end market will be getting worse. It is reported that in October this year, in Beijing Embraco EM production line will be expanded to annual capacity of 6,900,000 Units, 2009 The new capacity will be gradually achieved production, high-end products will be heavy.

information from various enterprises shows that although the majority of enterprises did not realize anticipated sales growth, but each enterprise COP values higher than 1.7 refrigerator compressors are basically sales increased by 10% or more, “we can clearly feel the high EER compressors this year, demand increased. “Canton cooler official said. Zhu also said Hu Ping, Hangzhou Qianjiang efficient compressor in 2008 with substantial growth in sales:” Since the second half of last year, Qianjiang to match various types of enterprises wholly new machines are highly efficient . Qianjiang is currently the highest COP value of the product has reached 1.88, the major products of COP values around 1.60. “

For the most promising enterprises of the phenomenon of high-end products, the industry has some people hold a different view. Speaking on condition of anonymity that the market is responsible, although the future is the development trend of high-end, but now distribution pattern of enterprises, the future of enterprise high, low-end polarization will be even more obvious. “After all, China is so big that market demand is multi-layered. Now we can see that the industry, many companies are producing high-end compressors, but the real sales volume of only Embraco, East Bay, several加西贝拉this. “He said.
Efficient, small size, frequency, business

refrigerator compressor regardless of whether the future will move toward high-end, its high efficiency, miniaturization has been a lot of companies are pursuing the goal, for example, money in Hangzhou Jiang said that the recent WS series will launch …

Tags: compressor, market, refrigerator, sales