INDUSTRY

月球探险商人中秋节一直是最好的“武器”，即使有十几天的传统中秋佳节，但记者发现，沃尔玛，物美，华联，莲花等许多大型超市，有各种月饼礼盒套蓬勃发展，已放置在超市最显眼的位置。促销员告诉记者：“现在买一个高峰客户购买的时候主要是在中大容量中秋节和中秋节中秋节前几天这一天。“

与往年相比，今年的月饼包装普遍简单，口味也新鲜，光为基础，提供绿色，健康，回到纯真的感觉。大多数月饼

“瘦身”包装

前几年常见的“月亮+高档酒”，“月亮+高档茶”豪华礼品装月饼盒等，已经失踪了，取而代之的是基本包装纸。

退潮和国家的奢侈风禁令“限制过度包装月饼”有直接关系。但简单并不意味着简单，仍然在月饼包装设计多个品牌做的文章。如“月亮传奇”盒方稻香村开始，犹如古代屏幕，你不能使用他们作为装饰;宫颐府“五好月亮”包装，采取时尚的浅色调，和礼品盒上的精致，与年轻消费者欢迎的其他功能区。

营养标签的健康指引

今年的月饼包装盒的大多数加入了新内容-营养标签，标识每100克的月球的能量，蛋白质，碳水化合物，脂肪和其他营养素的具体内容。这是这个新的“食品标签在月球上制造商的严格监管的”营养的执行情况。

的减重组咬月亮的卡路里摄取量从1数可以一目了然。但记者看到，在一些商店，目前也有一些月饼的包装标签还有些营养。一些制造商，据工作人员透露，由于“规范”刚刚颁布，企业还没有来得及更换包装。

清淡

越来越受欢迎的味道，今年的表现更加突出大众的口味轻。许多蛋糕已从上少糖糖石脑油十分强调满足健康饮食的追求现代观念。

记者发现，除了传统的莲蓉，五仁，水果口味，新成立的稻香碳燃烧咖啡，西梅，南瓜香型纯蛋糕等;星巴克抹茶村自今年，使奶酪，蔓越莓奇异果，哥伦比亚咖啡芝士榛子脆味蛋糕等，消费者享有尝鲜的新选择。

Mid-Autumn Festival moon cakes has three major changes this year

Moon expeditions merchants are the Mid-Autumn Festival has always been the best “weapon”, even though there are a dozen days to the traditional Mid-Autumn Festival, but the reporter found that Wal-Mart, Wumart, Hualian, Lotus and so on many large supermarkets, a wide variety of mooncake gift sets flourish, have been placed to the supermarket the most prominent position.促销员told a reporter: “Now buy a peak time when customers buy bulk mainly in the Mid-Autumn Festival and the Mid-Autumn Festival a few days before that day.”

Compared with previous years, this year’s moon cake packaging generally simplicity, also tastes fresh, light-based, giving the green, health, the feeling of Return to Innocence. Most moon cakes

“downsizing” packaging

common in previous years, the “moon +高档酒”, “moon + high-grade tea” cakes loaded luxury gift boxes, etc., has gone missing, replaced by are the basic packaging paper.

luxury at low tide and wind injunctions country “limit excessive packaging moon” has a direct relationship. But simplicity does not mean that simple, many brands still in the design of moon cake packaging done article. Daoxiang villages such as “The Moon Legend” box, box side to start as if the ancient Chinese screen, you can not use them as ornaments; Palace Rhythm House “five goods moon” packaging, to take a fashionable light-colored tune, and gift box on the other Ribbon on the exquisite, popular with young consumers.

nutrition labeling guidelines for health

This year, the majority of the packing box of moon cakes have added a new content - nutrition labeling, marking every 100g of the moon, the energy, protein, carbohydrates, fats and other nutrients specific content. This is the implementation of this new “food nutrition labeling regulation” on the moon manufacturer requirements.

for the weight loss group for a bite moon the number of calorie intake, from a can at a glance. But reporters saw in some stores, at present there are also some of the packaging of mooncakes tags yet nutritious. Some manufacturers, according to staff revealed that, due to “normative” has just been enacted, companies have not yet had time to replace the packing.

light taste

increasingly popular in the taste, the highlight of this year’s performance are more popular tastes light. Many cakes are shifted from the heavy emphasis on the less sugar sugar naphtha to meet the modern concept of the pursuit of a healthy diet.

The reporters found that apart from the traditional lotus seed paste, five-jen, and fruit flavors, the newly established this year as the village Daoxiang carbon burning coffee, Simeon, pure pumpkin flavor type cakes, etc.; Starbucks Maccha self-made cheese , cranberries kiwi, Colombia coffee hazelnut crispy cheese flavors cakes, etc., are consumers enjoy a taste of delicacy new choice. (08-8-28)