INDUSTRY

在一段时间前的局势农村家电，新政策的实施，出现了诸如硬件的一些问题，落后的产品相对简单，对售后服务落后等。在这方面，中国电子商会副秘书长陆刃波认为，家电下乡政策，也需要来自政府和家电企业，以改善这两个方面。

政府应加快硬件建设，以确保招标结果，加强监督和控制资金资助。在因不良的传输设备，空中，如高权力运作存在的问题，不仅是为了农村消费者空调产品的一些农村地区造成了巨大的经济浪费，而且也失去了家电下乡惠农的真正意义农业的利润。此外，农村地区的有线电视信号覆盖率较低，信号不稳定，编程，如在农村地区的实际问题，多些模棱两可的图像也抑制了消费者购买电视的积极性。河南省“家庭用电工程农村电网改造”是完成了设备硬件升级到农村试点，提前提供了一个很好的模板。此外，政府应加强对招标，投标，透明度和公正性，以确保的前提下，在产品质量和服务的地方成功的企业允许符合资格的公司投标，同时加强政策对企业的监测和执行过程，支持。

企业也有到农村的市场洞察力和提高产业链的农村地区。家电下乡是成功的企业在财政部的基础上，并专门为农村市场的招标要求，商务部，教育部，“量身定做”的，要坚决制止处理业务或缺货积压货物。由于传播的贫困和贫困线的信号接收能力存在问题的农村地区，企业要提高产品的能力，抗电压波动，信号接收能力，水分热量的能力。同时，东部和西部地区要立足于农村的发展状况是从合理确定不同类型的补贴，西部地区销售重点应偏向低端彩电，东部地区应采取低端彩电首次逐步在高端彩电的策略。此外，为了让农村政策的设备发挥企业形成更大的作用，从设计到研发，生产，采购供应，产品销售到售后服务的供应和销售环节的设计，服务能力满足农村消费产品的需求，开展与生产实际需要，根据产品和组织供应的偏远地区做门对门，提高后续服务，家电下乡，努力提高对农村家电消费意识的农村和满意度。

To strengthen collaboration between government and enterprises to enhance the effectiveness of home appliances to the countryside

Appliances to the countryside for some time the former situation, the implementation of the new policy, there have been some questions, such as hardware backward Product relatively simple, and so on after-sales services lagging behind. In this regard, China Electronic Chamber of Commerce Deputy Secretary-General consider陆刃波, household electric appliances to the countryside policies should also be from the government and the household electrical appliance enterprises to improve the two aspects.

Government should speed up the hardware construction to ensure that the tender results, strengthen the supervision and control of funds to subsidize. In some rural areas as a result of poor transmission equipment, air-conditioning products such as high-power operation of existing problems, not only to rural consumers caused enormous economic waste, but also lost its home appliances to the countryside Huinong the true meaning of agricultural profits. In addition, the cable TV signals in rural areas with lower coverage, signal instability, programming less ambiguous images such as practical problems in rural areas also inhibit the enthusiasm of consumers buy TV. Power grids in rural areas of Henan Province “household electricity project” is completed ahead of schedule for the appliance hardware upgrades to the countryside pilot provided a good template. In addition, the Government should strengthen the tendering, bidding, transparency and fairness, to ensure the successful enterprises in product quality and service in place under the premise permit eligible companies to bid, at the same time to strengthen policy implementation process of enterprise monitoring and support.

enterprises also need insight into the rural market and improve the rural areas of the industry chain. Appliances to the countryside are successful enterprises on the basis of Ministry of Finance and the Ministry of Commerce of the tender requirements, specifically for rural markets, “tailored”, we must resolutely put an end to deal with the backlog of business or out of stock goods. Due to the rural parts of the existence of transmission line capacity of poor and poor signal reception problems, enterprises should improve product capacity of anti-voltage fluctuation, signal receiving capacity, heat capacity of moisture. At the same time, the eastern and western regions should be based on the status of rural development is different from reasonable to determine the types of subsidies, the western regional sales focus should be biased towards low-end color TV, the eastern region should adopt the low-end color TV first-step by step strategy in high-end color TV. In addition, in order to allow appliances to the countryside policies play a bigger role in the formation of enterprises, from design to research and development, manufacturing, sourcing supply, product sales to after-sales service capacity of supply and marketing chain, designed to meet the demands of the rural consumer products, carried out in accordance with actual needs Product production and organize the supply of remote areas to do door-to-door, and improve follow-up services to household appliances to the countryside, and strive to improve the rural consumer awareness of household electric appliances to the countryside and satisfaction. (08-9-16)