INDUSTRY

葫芦兄弟“在上海登陆”傀儡儿童“走红央视

最近，浙江和信木制玩具有限公司，公司在上海举行新闻发布会，宣布7”葫芦兄弟“的木制玩具正式上市销售。企业与300多家玩具，半小时是上海卡通玩具1套抢劫和爱好者。

从美术馆，上海电影制片厂“洽谈合作，以木制玩具动画中只有2个月。 “他彬信总经理高兴地说。

这一年5月，上海电影制片厂的副经理，捍卫美国研究邀请云和周军木制玩具城，双方一拍即合，和正在拍摄的电影“葫芦兄弟”的授权给云和木玩企业的产品卡通形象，并制定了信。“精美的木制唱！ “云和木制玩具的发挥到木材的文化元素正在成为一种趋势，”文化“的木材价值倍或玩耍，使它们受欢迎的市场惊呼：云和玩具，并找到了新的发展道路。
在云和树木
一起玩“葫芦兄弟”在上海电影首次在同一时间，一个“兄弟姐妹对傀儡”也很受欢迎了闭路电视。这些天，只要你每天约19 ：29中央为顾及孩子的渠道打开，你会看到“木偶兄弟”是引入奥运会。这就是所谓的“奥运小贴士”公益广告，是由云和县与中央电视台，“梦工厂动画“共同制作，分30集介绍28个奥运项目。
在节目播出
同时，中央电视台一直”木偶兄妹“的玩具知识产权的云和县玩具到该国申请专利，注册商标。目前，云和玩具公司已经完成了20个“兄弟姐妹发展傀儡”，对憨态可掬的“傀儡儿童”是由北京奥运会的脚步的陪同下，到数万十万户居民。

云和木玩产业的变化，通过文化之交，当地党委，政府发挥了主导作用。云和县，不仅清楚地玩具业作为文化产业的定位，并在今年6月，该省发出的第一个支持文化创意产业发展政策，5名在专项资金支持的安排将达到500.0万元。
政策
激励下，指导，对云和木制越来越多的企业开始发挥以道路“的文化。”浙江波菲教育玩具公司最近研究所刚刚达成了与教育，研究和发展合作教育的木制玩具产品部的同意。动画片“赤松威龙”在5月国内发行，云和精诚工艺品厂立即和电影制作单位杭州古今的电影制作公司与有关的产品。

7 “gourd brothers” the official listing of wooden toys for sale

Gourd brothers “landing in Shanghai” puppet children “became popular CCTV

recently, Zhejiang and letter of wooden toys Co., Ltd. held a news conference in Shanghai, announced that 7″ gourd brothers “the official listing of wooden toys for sale. Companies with to more than 300 sets of toys, half-hour was one of Shanghai cartoon toys looted and enthusiasts.

“from the Fine Arts and the Shanghai Film studio to discuss cooperation, to wooden toys animation available, only 2 months. “And He Bin, general manager of the letter said happily.

This year in May, the Shanghai film studio deputy manager, defended the United States was invited to study clouds and ZHOU Jun wooden toys city, the two sides hit it off, and is filming the movie” gourd brothers “cartoon image of products licensed to cloud and wood play enterprises and developed a letter.” exquisite wood sing! “Cloud and wooden toys were to play into the cultural element of wood is becoming a trend, and” cultural “value of the wood-fold or play, have made them popular market exclaimed: Cloud and toys to find a new way of development.< br>
in the clouds and trees to play with “calabash brothers” movie debut in Shanghai at the same time, a pair of “brother and sister puppets” are also popular with CCTV. these days, as long as you every day around 19:29 central open as the children’s channel, you will see “The Puppet brother” is introduce the Olympic Games. This is called “Olympic Tips” public service ads, that is, by the clouds and the county with the CCTV, “DreamWorks Animation” Co-production, sub-30 set Introduction 28 Olympic sports.

in a program broadcast at the same time, CCTV has been “brother and sister puppets” of intellectual property rights to the cloud and county Toys by Toys to the country to apply for patents, registered trademarks . At present, the clouds and toy companies have completed the 20 “brother and sister puppets” of the development, pairs憨态可掬the “puppet children” is accompanied by the footsteps of the Beijing Olympic Games, into the tens of thousands of households.

cloud and wood play Industry change through cultural turn, the local Party committees and governments has played a leading role. Yunhe County, not only will the toy industry clearly positioned as a cultural industry, and in June this year, the province issued the first to support cultural and creative industries development policy, 5 arrangements in support of special funds will reach five million yuan.

in policy under the guidance of incentives, a growing number of cloud and wood enterprises are starting to play to the “culture of the road.” Porfirio educational toy company in Zhejiang Province recently Research Institute has just reached an agreement with the Ministry of Education, research and development cooperation wooden education toy products. cartoon “sylvestriformis Weilong” in the domestic release in May, the clouds and jingcheng handicraft factory immediately and film production unit Hangzhou ancient and modern times film production company and cooperation related to the development of an extension of Product. (08-8-29)