INDUSTRY

由白色家电的全球分布转移的陪同下，美国及本集团正逐渐超出了白色家电企业在中国，显示了全球白色家电新霸主巨大的轮廓。

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在面对多种不利因素，美国今年，该集团仍然保持了销售快速增长。上半年，集团没有意识到的整体税收收入465.0亿，是31％，其中出口增长二十○万八点零零零万美元了24％的增长。美的集团董事局主席何享健表示，下半年美国集团控制风险，抓住机遇，实现年销售收入减税是不是90亿元，其中4亿美元的出口。
的家电连锁店
，以减少对美国的依赖正在加速建设的商店。何享健说：“冰箱和空调的商店比上半年的建设，以促进更好的，计划今年达到5000，长期目标是达到1万人。冰洗产品存储平台进入制冷，电器和日常生活中必须考虑到充分利用这个平台，加快把所有的家庭电器的平台。“

集团在2006年美国，分别在2007年销售收入550.000亿元和750.00亿元。按照原先的计划规定，美国和2010年集团销售收入将达到1000亿美元，今年美国可实现900.0亿元提前进行。 “因此，我们在2010年作了调整，以达到1200.00亿元销售目标，这样的规模，美国将成为世界500强企业”。何享健表示。

此外，由于有后，小天鹅，美的在洗衣机业务集团的收购四个主要运营商，四个生产基地，5个品牌和两家上市公司。在这方面何享健说：“为全面推进实施未来的业务变化的洗衣机进行调整，以善用市场一体化，品牌，市场和其他资源，避免内部竞争。”

全球制造布局
陪同
的改革开放，美国和集团的发展已经28年。 1980年，美国在1981年正式进入家电行业，美国开始使用的品牌。目前，美国和近800万人组的工作人员与美国，小天鹅等十多个品牌。除了在顺德总部，这家美国集团也有国内广东广州，中山，广东，安徽，芜湖，武汉，湖北，江苏淮安，云南昆明，长沙，湖南，安徽，合肥，重庆，苏州，江苏等地建立生产基地;国外越南平阳基地已建成投产。

美的集团在全国各地拥有强大的营销网络，并在美国，德国，英国，迪拜，日本，韩国，加拿大，俄罗斯，巴拿马，法国，马来西亚和越南有13个海外机构。在美国的最终目标是成为一个消费群体电器国际制造商，在全球白色家电制造商巨人的名单行列。

与美国和美国和制冷集团的十几家，总注册公司所属集团是目前国内最大的空调，商用空调，冰箱和洗衣机制造巨头，拥有目前国内最完整的包最大的，各种形式的空调生产线，以及国家技术研究中心和博士后流动工作站。

的制冷电器美国集团一直致力于品牌，技术，服务，种植质量的综合优势，建立了全球客户为导向的组织系统集成和“弹性”的生产和销售模式设置。据了解，美国和家用空调销售公司拥有57家分公司，超过9000的客户服务网点，拥有超过一万名的零售店铺，空调行业是国内销售和服务网络覆盖最广泛的制造商。美容产品销往50个国家和地区，最大的网络覆盖面积达106。坚持在科学和技术“为消费者的领导人，创造一流服务”的市场理念，美国的空气通过技术研究和创新调节，不断引导消费开支的新趋势，在保持销售多年的立场作为国内同行的前列。

全球制冷联盟

为高质量的引进资金，并加强在7月的空调的美国和国际竞争力和整体抗风险能力，今年以来，美国与世界著名的制造商载波空调合资公司签署的协议，双方将共同在家庭手中，商用空调的研发，制造，销售，服务等深层次的合作领域，并形成了全球性的战略联盟。

开利公司是世界上最大的空调制造商提供超过八十○点零零零亿美元年销售额，其基础在全球空调技术，产品技术和制造技术，是世界最高水平的空气代表空调行业。家用空调和美国公司在顺德基地，芜湖工业区，工业园，武汉，广州，以及空气调节装置正在建造5邯郸生产基地主要生产基地，形成15个年生产能力万辆，中国最完整的空调产业链，空调，每年研发超过5新产品的销售％，每年超过60％的总销售额的资金周转。

因此，美国-东芝开利空调事业正式合资合同，标志美国和空调空调行业在世界上实现强强联合，世界500强素质引进资金，和优化，以改善资本结构，美国的空气调节，并加强美国和国际竞争力的空气调节和整体抗风险能力。集团副美国总统的制冷家电集团总裁兼首席执行官美国方洪波表示，美国将进口国外大型跨国公司，运作规范的管理模式，加快了美国的国际化步伐。频率分布

市场

九日美国开始在全国各地同时举行推出24大规模的推广，在一个一举推出荤，宽，ñ，电子，男（5挂机+ 2柜机）全系列180 °正弦波直流变频空调。

电气高级别美国说，随着9月1日中国变频空调能效标准，中国的10年免费的标准变频空调可以声明的尴尬局面。前几天，我的交流变频变频市场，120 °和180 °方波正弦波直流变频控制技术在3。从全球看，180 °正弦波直流控制技术是交流变频，方波直流控制技术逐步取代，已成为变频空调进入门槛。

据了解，1997年逆变器产品，空气在美国仅空调在直流变频空调制造业出口年来取得优异成绩。多年来美国超过20万辆，不仅对欧洲出口直流变频空调数量，美国生产的东芝在日本，直流变频空调的销售接近100万单位的规模。今年7月，美国和国际制冷巨头运营商宣布，合资企业，其中变频空调是一个重要的合作建立。

在美国的销售空调，北京文总经理峰说，为了保护消费者的利益，美国利用世界领先的180 °正弦波直流变频控制技术，而不是全系列产品被视为不成熟，几乎消除方波逆变技术，控制和沟通。同时，强大的技术和制造能力的基础上，对变频空调，变频空调在中国的返回值的实现，促进合理开发和市场渗透。

健全国际
目前
，欧洲和美国家电行业正处于重组，而美国担心迎来新一轮，是一个极好的机会购买扩展。不过，说，对美国和集团董事会主席何享健谈国际化：“美国将不会与通用并购白电这样的企业，因为它不符合我们的要求，通用汽车本身是一个国际企业，双方的整合成本太高。“

过去两年中，美国和集团发展十分迅速，2006,2007销售，分别550.0亿元和750亿元，今年将达到900.00亿元。特定行业，美国计划在白色家电行业在2010年成为亚洲两个，全球前五位。目前，在美国的集团销售，40％来自国际市场，2010年规划目标实现的销售额的一半用于出口，即是，10亿美元的出口销售及海外的商界美元，实现作出贡献该集团利润的50％以上。

在未来3年的规划，美国和集团在较重要的领土。何享健海外业务的立场说，美国和海外实施集团战略，原则是一个务实，可靠并不会过于冒险的事，只有小的风险，而不是项目的负担。

“首先，我们将继续增加在成本较低的发展中国家投资，尝试建立生产基地，。其次，我们将更加大公司和国际合作，并考虑在海外收购符合我们的条件下，小型企业的风险。“

为自己的品牌国际，何享健认为，国内企业买不起目前，在其自有品牌的海外业务大张旗鼓地，如果激进的，可被浪费。规划对美国的第一个海外市场的本地品牌的OEM，待时机成熟，那么，本土品牌的收购集团经营当地市场。
国内市场白色家电
，何享健认为市场仍有很大需求，但也有很多机会。他说：“周围的白电业务的未来的收购，使大规模的。美国，2010年集团的目标是进入全球500强！”何享健表示。

Lock the United States and 90 billion yuan to build a group of new global white supremacy

Accompanied by the transfer of the global distribution of white goods, the United States and the Group is gradually beyond the white household electrical appliance enterprises in China, showing the global white goods giant outline of a new overlord.

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the face of multiple adverse factors, the United States this year, the group still maintained a rapid growth in sales. The first half, the Group did not realize the overall tax revenue 46.5 billion, an increase of 31%, of which exports 2.08 billion U.S. dollars, an increase of 24%. Meidi Group Chairman of the Board何享健said that the U.S. group in the second half to control risks, seize the opportunity to realize an annual sales income tax break is not 90 billion yuan, of which four billion U.S. dollars of export.

for home appliance chain store to reduce dependence on the United States is accelerating the construction of stores.何享健said: “refrigeration and air-conditioning than the first half of store building to promote better, plans to reach 5000 this year, long-term goal is to reach 10,000. Ice Wash Products store platform to enter the refrigeration, and daily life of electrical appliances have to take full advantage of this platform, and speed up all the household electrical appliances into the platform. “

Group of the United States in 2006, respectively, in 2007 sales revenue of 55 billion yuan and 75 billion yuan. In accordance with the original plan, the United States and the Group Sales revenue in 2010 will reach 1,000 billion, this year the United States may realize 90 billion yuan ahead of target. “So we made an adjustment in 2010 to achieve 120 billion yuan sales target to such a scale, the United States will be among the world top 500 enterprises.”何享健express.

In addition, since after the acquisition of Little Swan, Midea Group in the washing machine business has four main operators, four production base, five brands and two listed companies. In this connection何享健said: “To fully promote the implementation of future business change Washer adjust, to make good use of market integration, branding, marketing and other resources, and avoid internal competition.”

Global manufacturing layout

accompanied by reform and opening up the United States and the Group’s development has been 28 years. In 1980, the United States officially entered the home appliance industry, in 1981 the United States started using the brand. At present, the United States and the Group of 8 million people near the staff, with the United States, Little Swan, etc. more than ten brands. In addition to headquarters in Shunde, the U.S. group also domestic Guangdong Guangzhou, Zhongshan, Guangdong, Anhui, Wuhu, Wuhan, Hubei, Jiangsu Huaian, Yunnan Kunming, Changsha, Hunan, Anhui, Hefei, Chongqing, Suzhou, Jiangsu and other places have built production bases; abroad Vietnam pingyang base has been completed and put into production.

Meidi Group throughout the country with a strong marketing network, and in the United States, Germany, Britain, Dubai, Japan, Korea, Canada, Russia, Panama, France, Malaysia and Vietnam has 13 overseas institutions. The ultimate goal of the United States are into an international manufacturer of consumer electrical goods group, ranks among the global white goods manufacturers to the list of giants.

group affiliated with the United States and the United States and the refrigeration group’s total of more than a dozen registered company, is currently the largest domestic air-conditioning, commercial air conditioners, refrigerators and washing machines manufacturing giant, owns the most complete package, the largest all kinds of air-conditioning production lines, as well as the national technology research centers and post-doctoral mobile workstations.

Group of the United States of refrigeration appliances has been committed to the brand, technology, services, quality of the comprehensive advantages of cultivation, set up a global customer-oriented organizational system integration and the “flexible” mode of production and sales. It is understood that the United States and home air-conditioning company has 57 sales subsidiaries, more than 9000 customer service outlets, has more than 10,000 retail outlets, air-conditioning industry are domestic sales and service network covering the most extensive manufacturer. Beauty products are sold in 50 countries and regions, the largest network coverage area up to 106. Adhering to the “leader in science and technology for consumers to create first-class service” market concept, the U.S. air-conditioning through technical research and innovation, and constantly guide the new trend in consumer spending, sales for many years in retaining its position as the forefront of domestic counterparts.

global refrigeration Union

capital for the introduction of high-quality, and enhance the air-conditioning of the United States and the international competitiveness and overall ability to resist risks, in July this year, the United States with world-renowned manufacturer of Carrier air-conditioning joint venture signed agreement, the two sides will join hands in the household, commercial air conditioning R & D, manufacturing, sales, service, and so deep-seated areas of cooperation, and formed a global strategic alliance.

Carrier is the world’s largest air-conditioning manufacturers, with annual sales of more than 8 billion U.S. dollars, and its foundation in the global air-conditioning technology, product technology and manufacturing technology, the representative of the world’s highest level of air-conditioning industry. Household air conditioning and the United States has a base in Shunde, Wuhu Industrial Zone, Industrial Park, Wuhan, Guangzhou, as well as air-conditioning plant is building five major production bases of Handan production base, to form an annual production capacity of 15 million units and China, the most complete industrial chain of air-conditioning, the annual R & D funding turnover of more than 5% of sales of new products each year the total sales of more than 60%.

Therefore, the United States - Toshiba Carrier Air conditioning cause a formal joint venture contract, signs the United States and the air-conditioning air-conditioning industry in the world realize powerful alliances, the introduction of the world 500 strong quality of capital, and optimize to improve the capital structure of U.S. air-conditioning, and enhance the United States and the international competitiveness of the air-conditioning and overall ability to resist risks. Group Vice President of the United States, the United States of refrigeration appliances Group CEO Hong-Bo Fang said that the U.S. will import large multinational companies abroad, standardized management mode of operation, accelerate the pace of internationalization of the United States. Frequency distribution of

market

9 the beginning of the United States across the country held simultaneous launch of 24 large-scale promotion, launched in one fell swoop C, W, N, E, M (five onhook + two柜机) full range of 180 ° sine wave DC inverter air conditioning.

electrical high-level United States said that with the September 1 China inverter air conditioner energy efficiency standards, China’s decade-free standard inverter air conditioner can declare the end of the embarrassing situation. A few days ago, my AC variable frequency inverter market, 120 ° and 180 ° square wave sine wave DC inverter control technology in three. From a global watch, 180 ° sine wave DC control technology is a gradual replacement of AC variable frequency, square-wave DC control technology, has become the threshold of inverter air conditioner entry.

It is understood that the air-conditioning in the United States alone in 1997 Inverter Products over the years in DC inverter air conditioner manufacturing exports and achieved outstanding results. The United States for many years not only to the European export DC inverter air conditioning quantity more than 200,000 Units, the U.S. produced for the Toshiba, in Japan, sales of DC inverter air conditioner is closer to the size of 1,000,000 Units. In July, the United States and the international refrigeration giant Carrier announced the establishment of a joint venture, in which frequency conversion air-conditioning is an important cooperation.

U.S. sales of air-conditioning, general manager of Beijing Wen-Feng Zhang said that in order to protect the interests of consumers, the United States the full range of products using the world’s leading 180 ° sine wave DC inverter control technology, not be considered immature, has almost eliminated square-wave inverter technology to control and communicate. At the same time, strong technical and manufacturing capability, based on the realization of the return value of inverter air conditioner, inverter air conditioner in China to promote rational development and market penetration.

sound internationalization

At present, Europe and the United States home appliance industry is ushering in a new round of reorganization, which the United States is concerned, is an excellent opportunity to buy the expansion. However, in talking about the internationalization of the United States and the Group Chairman of the Board何享健said: “The United States will not be similar to general M & A white electric such enterprises, because it does not meet our requirements, GM itself is an international enterprise, the two sides integration costs too high. “

the past two years, the United States and the Group have developed very rapidly, 2006,2007 sales, respectively 55 billion yuan and 750 billion, this year will reach 90 billion yuan. Specific industries, the U.S. plans in 2010 in the white goods industry to become Asia’s two, the global top five. At present, the group sales in the United States, 40% came from international markets, in 2010 the planning objectives to achieve half the sales are for export, namely, the realization of 10 billion U.S. dollars of export sales and overseas business to contribute to the Group profit to more than 50%.

planning in the next three years, the United States and overseas operations in the Group’s position in the territory of the more important.何享健said that the United States and overseas to implement the Group strategy, the principle is a pragmatic, reliable and will never be too risky to do things, only small risks, not the burden of the project.

“First of all, we will continue to increase in lower-cost investment in developing countries to try to set up production bases there. Secondly, we will be more large companies and international cooperation, and to consider overseas acquisitions in line with our conditions, the risk of small local businesses. “

for their own brands of international,何享健think, domestic enterprises can not afford the time being, with great fanfare in the overseas operations of its own brand name, if radical, may be wasted. Planning Group of the United States, the first overseas market for local brands OEM, when the time is ripe, then the acquisition of local brands to operate in local markets.

for domestic white goods market,何享健think the market there is still great demand, but also have many opportunities. “The future acquisition of electricity around the white business, make a large scale. The United States and the Group’s objectives in 2010 are entering the global top 500!”何享健express. (08-9-26)

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