INDUSTRY

中国钟表业已经进入了一个产业升级的关键时刻。钟表只能获得企业清楚地了解产品的属性，市场的发展规律，遵循变换法则是根本的解决办法。

首先，我们必须真正自主开发的市场，告别了“拖”的模式。中国目前的发展模式手表业务是：“开发”出100个产品，使经销商和消费者有更多选择，这和理性，积极的态度，开拓市场的矛盾。产品开发是第一家市场调研，需求分析，根据企业的资源和能力来选择产品发展的需求，创造产品定位，真正的“销售一代，开发了一代，储存一代。”

二，以“质量为本”的实施在最后的概念，中国已经到了自己的手表，瑞士和日本之间的钟表业的差距，今后将减少对地球的质量产品做好功课，以质取胜，而不是一个快速获利。

三，建立一个真正的品牌文化。品牌，而不是喊口号，也不是广告，首先准确地满足市场需求，产品定位，并设计产品，以反映的文化，与目标市场的审美需求的企业经营。学习经营管理模式，我们将尽售后服务，并完成了“品牌”的所有概念的内涵。

四，打破“封闭”的融资，管理和销售，所有三个大胆开放的资源外业“方面。”要大胆引进“资金外行”，做大做强，“开放奠定管理人员”，为亲的传统行业管理模式的突破，任贤，对外开放名工作人员，以开拓市场，探索新的营销理念。

此外，为促进当时的现代工业文明的概念时，现代人穿给准时，效率，手表，并强调个性和品质的概念。只有当手表是一个功能和美观，对显示技术完美结合的特殊性，消费者将授权您的产品。

（中国钟表工业协会副理事长汪孟晋三主席）

我们所要做的中高桌
未来，我更乐观
，看看我们的产品看，我们的客户接受我们的产品，我只想要一个50年的生产历史，产业和产品这样做，或良好。当然，我们目前不能和瑞士等先进国家，但我们中文是很聪明的，聪明，但我们从未停止努力。为例北表，在2004年之前，北方尚未高端表的形式，现在是成千上万的价值10万出售手表每天;北表已经从旧的国家改变了国有企业发展成一个小知名企业，我们的表已达到瑞士手表瓷釉的水平… …我想给我们30年，50年来，我们可以发展成任何种类的，或很难说了。

人民应共同努力，建立国家品牌

我们正在努力工作每一天，我们甚至超过了技术进步的速度更提高工资水平。

现在，瑞士，大集团在中国销售时，有一个不成文的规定：只要销售以下团体不得出售桌子上海鸥手表。虽然这限制了我们的发展，也显示了海鸥的力量！我们还要感谢的人，在我与许多客户接触作出了穿若干表，认为这是一个身份的象征。

当然，我们也面临着许多问题，和瑞士，我们起步较晚，历史很短，可以说是一个“婴儿”，这是更需要照顾大家，希望政府也将支持民族品牌身穿中国呼吁表（我们的优质），不值得骄傲穿外国表中国人民;像斯沃琪的做法，商务部应明示;此外，政府还应当认识到，保护品牌手表是非常重要的，因为表的内容比任何品牌的产品不能更好。

可持续发展，确定对手第一波

根据面临的问题是如何可持续发展，这是我国企业面临的许多问题。相对于瑞士国际手表品牌，大型中国企业到高姿态并不容易，不容易生长甚至更多，根据当前面临的海浪问题是如何改善市场准入的地位。随着公民的购买力提高，城市的商店也将继续改善成绩，获得第一的商品看，“出身”是真实的。许多人认为，外国品牌是真实的手表。虽然4个品牌的中国的手表的销售优于许多国际品牌，但由于“种族”是什么原因，请外出或离开。
企业的
将永远与竞争所面临的各种挑战，我们必须先了解谁是你的竞争对手，那么它的能力做的事情。事实上，我们一直与“天梭”，“梅”等二线瑞士手表品牌在竞争的水平。我们采取“成本效益”的战略来与他们竞争。换言之，同样的价格，根据瑞士手表波多形式的材料，并配置高。中国钟表业

肥沃的土壤需要

机械手表是可行的。虽然我们有技术，创造运动，但在抛光，手工打磨的细节和瑞士也有一个详细的表之间的一个高层次的手表一定的差距也是非常重要的。因此，中国手表厂注意后者过程的研究也想如何使材料最大化纹理。
在技术解决
，我国钟表业需要特别注重品牌建设和知识产权。国家知识产权保护制度，我们是不完美的，意识不强，有可能发生的纠纷。

此外，企业需要考虑到手表的营销和资本运作参与的问题。在中国和日本有一个现象：生产不会营销。运动还没有完成。研究如何让看一些这样的商品文化，研究如何把中国的元素有一定程度的性能妥善监管。发展资本，是在收购方向是良性的，资源的重新分配将促进行业的发展。

中国钟表业是充满希望，但丰富的土地的发展是不够的，海鸥没有工作，有一个“海鸥集团”的产业将做大做强。

我个人认为，中国钟表业的国家政策必须有一个倾斜，使许多瑞士品牌进入，对市场的影响如此之大，是中国钟表业只有50多年的历史，别人是怎样抗衡？瑞士品牌表都应该有一个测试措施，以及中国的民族品牌意识，改变人们对中国的了解与印象手表很多。

在这里，您是消费者手表的理由

我认为在未来20年中国钟表业的萎缩。中国因为富人会越来越多，贫困，人们可能会在名单上穿国内表，但他曾经富裕，他会选择放弃你，而不是一个更高端的手表-像江诗丹顿，百达翡丽的高端表。现在很多中国的OEM制造商将是，他们不能认为他人在你的技术，而不是品牌的合作，使中国只能成为“代工”的国家，技术合作的国家。给出一个很简单的例子，百达翡丽飞亚达到壳的核心也可以出售给数百万美元？当然不可能了，因为不应该销售的品牌，技术可以进行交易。因此，我认为，我们首先要表品牌。在国外，企业赚钱后，在中国第一品牌，但与此相反，利润第一品牌做生意的方式非常不同。这导致了中国最好的，没有一个知名品牌，并传到了国外，人们排队抢购的商品！

我希望向中方建议，钟表业的人：你是这里的商品消费的原因，品牌无法说服自己，这是非常难以生存。现在，整个企业都具有较高的中，低，没有定位。美国消费者已变得越来越理性，高端或大，你可以炫耀的价值，或者有个性，你最喜欢的。而这些模糊的立场，八面玲珑的产品，消费者没有得到承认。

当然售后服务也是很重要的事情做好，也有许多品牌手表全球售后服务非常差，在这方面比他们的中国企业。

Chinese watch industry should get a clear understanding of the law to reverse the concept of

China’s watch industry has reached a critical juncture in industrial upgrading. Watches only get a clear understanding of enterprise product attributes, the development of the market laws, follow the law of transformation is the fundamental solution.

First, we must really be self-developed markets, bid farewell to “stall mode.” China’s current development mode watches business is: “development” out of 100 products, so that dealers and consumers a choice, and this and the rational, proactive approach to develop the market paradox. Product development are the first foreign market research, analysis of demand, according to corporate resources and capabilities to choose the demand for product development, creating product positioning, truly “sell generation, the development of generation, storage generation.”

Second, to “quality-oriented” concept of carrying out in the end, China has seen its own watches and Switzerland, and Japan, the gap between the watch and clock industry, the next will be down-to-earth quality in the products do a good job homework, winning with quality, not a quick profit.

three to create a real brand culture. Brand rather than shout slogans, nor is it advertising, first from accurately meet the market demand for product positioning, and design products to reflect the culture, in line with the enterprises of the aesthetic needs of the target market. Learn the operation and management mode, we will do after-sale service, and complete the “brand” all the connotations of the concept.

four to break the “closed”, from the financing, management and marketing aspects of all three bold opening “outside the resources industry.” Be bold enough to introduce “lay of funds”, bigger and stronger; the opening of “lay management personnel”, a breakthrough of traditional industries management model for the pro-Ren-Xian; the opening of lay personnel to develop new markets, explore new marketing idea.

In addition, to promote respect for the time the concept of modern industrial civilization, the modern man wearing a watch given to punctuality, efficiency, and stress the concept of individuality and quality. Only when the watch is a functional and artistic, the technical specificity of the perfect combination of show, consumers will be authorized to your Product.

(China watches Industry Association and vice chairman of汪孟Shinzo)

what we have to do Chinese High Table

for the future I’m more optimistic, take a look at our products, we customer acceptance of our products, I only want a 50-year history of manufacturing industries and products to do so, or good. Of course, we currently can not afford and Switzerland and other advanced countries, but we Chinese people are very smart, clever, and we never stopped efforts. North table as an example, in 2004 before the North had not done high-end table form, is now worth tens of thousands of 10 watches for sale every day; North table has changed from an old state-owned enterprises to develop into a small well-known enterprise and our table has reached the enamel the level of Swiss watches … … I think give us 30 years, 50 years, we can develop into any kind, or hard to say.

Chinese people should work together to build national brand

we are working hard every day, we are more than the speed of technological advances improve the level of wages.

now, Switzerland, a large group sales in China when there is a unwritten rule: as long as they sell the following groups are not allowed to sell watches on the table seagull. Although this limits our development, but also shows the strength of the seagulls! We would also like to thank the people, before I come into contact with many customers have made to wear a certain number of tables, think this is a status symbol.

Of course, we also faced many problems, and Switzerland, our late start, short history, it can be said is a “baby”, it is all the more necessary care everyone, hope that the Government will also support the national brand called on the Chinese people wearing Chinese Table (Our good quality), not to be proud to wear the foreign table; like SWATCH practice, Ministry of Commerce should be express; In addition, the Government should also be recognized that the protection of brand watches are very important , because the table content brands are better than any product that can not be.

to sustainable development, identify the first wave of opponents

according to the problems faced is how to sustainable development, which is many of the problems faced by Chinese enterprises. Vis-à-vis the high profile of the Swiss International watch brand, large Chinese enterprises to do is not easy, not easy to grow even more, depending on the immediate problems facing the waves are how to improve the market access position. With the enhancement of the purchasing power of citizens, the city’s stores also continue to improve grades, access to first look at the merchandise, “descent” is authentic. Many people believe that foreign brands are authentic watches. Although China’s sales of four brands of watches is superior to many international brands, but because “race” was the reason, please go out or away.

of an enterprise will always be faced with a variety of competition and challenges, we must first find out who are your competitors, then its capacity to do things. In fact, we have been working with “Tiansuo”, “plum” and other second-line Swiss watch brand in a competitive level. We adopt a “cost-effective” strategy to compete with them. In other words, the same price, depending on wave form material than Swiss watches, and configure high. Chinese watch industry

rich soil required

mechanical watches are viable. Although we have the technology to create movement, but in polished, hand polished details and Switzerland also has a certain gap between the table details for a high-level watch is also very crucial. Therefore, the Chinese watch factory attention to the study of the latter process would also like to how to make the material to maximize texture.

in the settlement of the technology, the Chinese watch industry required special attention to brand building and intellectual property rights. National intellectual property protection system that we are imperfect, awareness is not strong, there are disputes that may arise.

In addition, enterprises need to take into account watches marketing and capital operation in question. In China and Japan there is a phenomenon: the production will not be marketing. Movement is not finished. To study how to give the watch to a certain degree of such merchandise culture, study how to put elements in China have a proper watch on the performance. Capitalization of development is the direction in the acquisition are benign, the redistribution of resources will facilitate the development of the industry.

China’s watch industry is full of hope, but the development of rich soil is not enough, a seagull does not work, have a group of “Seagull” the industry will be bigger and stronger.

I personally think that the national policy of China’s watch industry must have a tilt, so many Swiss brands are entered, the impact on the market so much, and the Chinese watch industry only 50 years of history, how others contend? Swiss brand table should have a test measures, and a lot of China’s national brand awareness, change people’s understanding of China with the impression watches.

Here you are a consumer watches the grounds

I think the Chinese watch industry in the next 20 years will shrink. China because the rich will be more and more, in the poor, people might wear a domestic table on the list, but he once rich, he will abandon you instead choose a more high-end watches - like Vacheron Constantin, Patek Patek Philippe as the high-end table. Now many Chinese manufacturers will be OEM, they can not think of others in the use of your technology, but not brand cooperation, so that China can only become a “foundry” country, technical cooperation country. Give a very simple example, Patek Philippe Fiyta into the core of the shell can also be sold to millions of dollars? Of course impossible, because should not the sale of brand, technology can be traded. So, I think, we must first make table brands. In foreign countries, enterprises make profits after the first brand in China, but on the contrary, profits are first brand to do business the way very different. This has resulted in China’s best and no one recognized brands, and to spread abroad, people lining up to buy goods!

I hope the suggestion to the Chinese watch industry people: Here you are a consumer of goods reasons, brand can not convince myself it is very difficult to survive. Now the whole enterprise always has a high middle and low, there is no positioning. The U.S. consumer has become more and more rational, high-end or big, you can show off the value of; or have personality, your favorite. And those vague position, smooth and slick products that consumers do not get the recognition.

course, after-sales service is also very important to do a good job, there are many brands of watches worldwide after-sales service very poor, the Chinese enterprises in this area than they. (08-9-23)

Tags: brand, chinese, watch, watches