INDUSTRY

“这是传统产业和高新技术产业的握手是传统的风险资本行业和该组合，义乌市场有适当的人才和资源，以接受投资风险。”义乌市玩具行业协会童吁暗秘书长是这样评价义乌市的玩具业引入风险投资。

它是由孩子的理解元智四队等，在行动义乌玩具行业一个B2C电子商务网站设置。另外三个问题是：贾森，前微软高级经理，丹尼尔，前IBM渠道经理，近地轨道，天津大学科技学院，中国首个专业硕士学位的玩具设计。目前，该项目已在苏州和上海，启明创投风险投资二百万美元的种子期投资美元。

今年，市场份额竞争中，不少玩具企业发动价格战时代。然而，传统的低利润的商业模式已经开始出现小的中型现代企业制度，应用，自主研发，品牌的玩具企业，所以无法培养相当数量的限制。义乌市玩具行业协会的统计数字显示，前7个月，义乌市玩具企业销售额下降了前几年的20％，毛利率保持在7-10％，而今年只有5-8％，最低的只有约3％ 。

义乌市玩具是劳动密集型产业，劳动力成本占了百分之三十至四十的全部费用，尽管是非常成功的企业的数量，并且符合国际惯例的设计标准，但整体而言，仍然存在先天不足，弱市场竞争，产品同质化是一个严重的问题。据统计，义乌玩具行业主要由两部分制造业和贸易增长了近3000个中小型企业。其中，400多家生产企业，近国内生产总值300.00亿元，营运超过2350户，超过30,000名员工，超过60亿元的销售额。义乌毛绒玩具，玩具时装图占据了国内，尤其是充气玩具的主导地位，超过50％的国内市场份额。义乌市玩具和大多数小型和中小型企业没有出口权，即使产品出口到现有客户，而且是外贸公司和有约束力的，缺乏主动性的价格。

说：“我们做B2C电子商务网站，整合国内市场资源的目的，开放上游和下游产业链，该玩具企业的原料采购联盟，以加强对供应商的议价能力，以确保原料质量，在与下游产业的国内和国际销售联盟的形成，提高定价话语权的同时。“童吁按告诉记者，生产和销售环节的单位，可以减少中间环节，以抵消成本上升的压力。

据了解，浙江省政府与阿里巴巴合作，决定在未来3年内实施“项目的水平”，以便在浙江省200000企业走上电子商务之路电子商务。据报道，浙江阿里巴巴财政将安排资金支持，阿里巴巴资格的中小型企业将提供相应的好处和增值服务。介绍了这项政策的背景是一月到今年5月，浙江省10,700规模以上企业亏损，丢脸到19.6％。面对困难，浙江省选择以电子为突破口，业务发展，原有的企业和新的商业合作，形成阿里巴巴“浙江区”团结，向世界200多个国家和地区，以促进浙江省企业。随着3年时间，使该地区200多万注册用户数，企业总数超过40万会员，开展电子商务的企业超过20万。

The introduction of Yiwu toy industry Venture Capital

“This is the traditional industries and high-tech industry a handshake is the traditional venture capital industry and the combination of that, Yiwu market has the appropriate talent and resources to accept the risk of investment.” Yiwu Toy Industry Association Tong Yuan Secretary-General are such evaluation Yiwu the introduction of the toy industry-risk investments.

It is understood by the child元智a team of four, etc., is in operation Yiwu toy industry set up a B2C e-commerce sites. The other three are: JASON, former Microsoft senior manager; DANIEL, the former IBM channel manager; LEO, Tianjin University of Science and Technology Graduate School, China’s first professional Master of a toy design. At present, the project has been in Suzhou and Shanghai, Qiming Venture Partners venture capital two million U.S. dollars of investment in the seed phase.

This year, the competition for market share, many toy companies to launch a price war times. However, the traditional low-profit business model has begun to show the limitations of a considerable number of small and medium-sized toy enterprise in the modern enterprise system, applications, independent research and development, brand and so are unable to cultivate. Yiwu Toy Industry Association statistics show that the first seven months, Yiwu toy enterprise sales fell 20% in previous years, gross margins remained at 7-10%, and this year will only be 5-8%, the minimum is only about 3% .

Yiwu toys are labor-intensive industries, labor costs accounted for the entire cost of 30-40 percent, despite a number of very successful enterprises, and its design standards with international practice, but the whole, there are still congenitally deficient, weak market competition, product homogeneity is a serious problem. According to statistics, Yiwu toy industry has nearly 3000 small and medium enterprises, mainly by two components manufacturing and trade. Of these, more than 400 manufacturing enterprises, the GDP of nearly 30 billion yuan; operating more than 2350 households, more than 30,000 employees, more than 60 billion total sales. Yiwu, plush toys, toys Fashion Figure occupy the dominant position in the domestic, especially inflatable toys, accounting for more than 50% domestic market share. Yiwu toys and the vast majority of small and medium-sized enterprises did not export right, even if the export of products to existing customers, but also the price of foreign trade companies and binding, lack of initiative.

“We make B2C e-commerce website, the aim of integrating the domestic market resources, open up the upstream and downstream industry chain, the formation of the toy business procurement alliance with the raw materials to enhance the bargaining power of suppliers to ensure raw material quality, at the same time with the downstream industries the formation of domestic and international marketing alliance, improve the pricing power of discourse. “Tong Yuan told reporters, production and marketing chain flat can reduce the intermediate links, to offset rising costs pressures.

It is understood that the Government of Zhejiang Province together with Alibaba, decided in the next 3 years to implement a “project level”, so that enterprises in Zhejiang Province 200000 onto the road of e-commerce. It is reported that Zhejiang Alibaba Financial will earmark funds to support, and Alibaba eligible SMEs will provide the corresponding benefits and value-added services. Introduced the background of this policy is January to May this year, Zhejiang Province, 10,700 above-scale enterprises a loss, a loss of face up to 19.6%. The face of difficulties, Zhejiang choose to e-business development as a breakthrough point, the original enterprise and new business together, forming Alibaba “Zhejiang zone” unity to the world more than 200 countries and regions to promote enterprise in Zhejiang Province. With 3 years time so that the area the number of registered users more than two million, the total number of enterprises more than 400,000 members, to carry out e-commerce business more than 200,000. (08-8-29)