ppirc

在7月12日ChinaJoy展会休闲早上从PopCap游戏论坛副总裁，亚太区詹姆斯格韦茨曼，腾讯QQ游戏项目总监刘念，艾瑞的行业资深人士，如声明还指出：休闲游戏的发展趋势将靳蹄嗯成为市场的网络游戏是最强劲的增长。

中国网络游戏市场的发展，8年，休闲游戏的快速发展，网络游戏市场已经在约80％的市场份额占有。

推动休闲游戏的快速发展主要是由于：休闲游戏游戏方式新颖，风格轻松，娱乐化的元素，体育和音乐类别接近休闲游戏玩家生活的主题;休闲游戏独特的健康，绿色网络游思想，容易获得政府的支持和政策支持;休闲游戏具有独特的定价模式。

为奥运会海外休闲方面，詹姆斯格韦茨曼考虑海外休闲游戏的立足点，在中国的成功，我们必须解决以下问题：面对猖獗的盗版现象，解决货币奥运会的问题;在信用卡的情况下，要解决如何获得收入的问题，在巨大的平台竞争，面临着如何吸引用户，避免抄袭快。

还从论坛,16 - 24岁的休闲游戏玩家是主要的观众，但男孩和女孩的比例相当。

休闲游戏一直是广告商的青睐的迅速发展，目前的休闲游戏内置的各种形式的广告，有传统的弹出广告弹出，而且定制的游戏场景的广告产品，甚至是现实世界的产品布局广告游戏的虚拟世界。

Casual games online games market will be the strongest growth points

July 12 in the morning at leisure CHINAJOY Games forums, from PopCap vice president, Asia Pacific James Gwertzman, Tencent QQ Games Project Director Liu Nian, iResearch senior members of the industry, such as the statement indicates that: casual game development Jin Ting trend will become the online games market is the most robust growth.

Chinese online game market development, 8 years, the rapid development of casual games, online games market is already in possession of about 80% market share.

to promote the rapid development of casual games mainly due to: Leisure Games Games novel way, easy style, entertainment-rich element; Sports and Music categories close to the theme of casual game players life; casual game unique health, green network Tour ideas, easy access to government support and policy support; casual games have a unique pricing model.

for the Games in terms of overseas leisure, James Gwertzman consider overseas casual games to the success of a foothold in China, we must address the following issues: the face of rampant piracy phenomenon, to solve the problem of monetary Games; in the absence of credit cards circumstances, to solve the problem of how to obtain income; the face of enormous platform competition, how to attract users; avoid plagiarism quickly.

also learned from the forum ,16-24-year-old casual game players are the main audience, but the proportion of boys and girls fairly.

casual game has been the rapid development of the advertiser’s favor, the current casual games built ads in various forms, has the traditional pop-up ads, but also for products customized ads in the game scenes, and even the real world Product placement of ads Game virtual world. (07-7-16)