ppirc

欧莱雅集团刚刚公布的前几天每日新闻中心透露，在欧洲以美国为首的多国化妆品雅高集团是越来越好，在中国的表现，将进一步促进境外“攻击的占”品牌中国的市场。

在中国市场表现强劲的增长

欧莱雅集团是全球公认的领先的化妆品行业。据该公司首席执行官西蒙龚育之说，在中国市场中各种品牌的业绩上半年公司是值得注意的，特别是来自中国国内的并购，“羽西”是撞到地面上运行。中心每日新闻报道，今年1-6月，该品牌销售总额的百分之九点四，其中包括中国的增长速度，新兴市场继续推动高速增长的表现。欧莱雅

这是第一次高调披露“羽西”的表现。该公司的公关经理告诉中国记者，中国在男子受强劲的销售支持的产品系列，巴黎欧莱雅品牌，仍然保持着卓越的性能领域的护肤品。在高档化妆品市场，凭借羽西品牌的新形象和对生命的VitalEssential产品（例如水）销售强劲。在专业美容市场，美国奇丝喜人，销售已经由中国的7000多名专业发廊范围之内的结果。此外，薇姿，理肤宝水叶如健康活动的化妆品牌也继续市场力量，加快其全国扩张的步伐。龚

一个导致汇率波动影响了公司业绩的负3.5个百分点，据2007年6月30号汇率水平，汇率波动可能是该公司2007年全年业绩将达负2.6％ 。因此，汇率波动扣除，法国公司今年的销售增长率上半年实际上是高达12.9％。这个数据远高于近几年，全球化妆品5％的年增长率。

“虽然没有进一步的消息发布后，超过当然记录，超过了大量数据非常良好的中国市场。”观察一个欧莱雅集团长期的分析。日期

品牌在欧美竞相抢占中国市场

事实上，中国快速增长的化妆品消费市场主要海外品牌已经让你被诱惑的。今年2月，德国和香港丝绸拜尔斯多夫公司力宝集团签署了合作，共同开拓中国市场的头发护理产品销售，研发等合作的可能。不久之后，来到美国强生公司的高价位的国产品牌的收购集团，“大宝”的消息。

在中国，欧洲和美国大肆进行的实时采集，日本第二大化妆品品牌嘉娜宝（嘉娜宝）也将在中国的市场抵押宝品牌。健公司总裁知识早前向记者透露，由于国内市场不景气，日本嘉娜宝一直寄希望于海外市场的希望，而中国已“上市”，在欧洲，作为亚洲三个市场的扩展非常关键的。

Transnational cosmetics brand in China, high performance

L’Oreal Group, has just been published a few days ago Center Daily News revealed that in Europe to the US-led multinational cosmetics Accor Group is getting better and better performance in China will further promote the brand outside the “attack” accounted for the Chinese market.

strong growth in the Chinese market performance

L’Oreal Group is the recognized leading global cosmetics industry. According to the company’s CEO Simon Gong said, the company of various brands in the Chinese market during the first half of the performance are worth noting, in particular from China’s domestic acquisitions, “Yue-Sai” is to hit the ground running. Center Daily News reported this year, 1-6 months, the brand’s total sales growth rate of 9.4 percent, including China, emerging markets continue to drive the performance of high-speed growth. L’Oreal

This is the first time a high-profile disclosure “Yue-Sai” performance. The company’s Public Relations Manager of China told reporters in China, L’Oreal Paris brand in the men’s family of products supported by strong sales, still maintained its skin-care products in the field of performance excellence. In the high-end cosmetics market, by virtue of Yue-Sai brand new image and products (such as Water for life VitalEssential) strong sales. In the professional hairdressing market, the United States奇丝gratifying results, sales are already covered by the scope of China’s more than 7,000 professional hair salons. In addition, VICHY, LA ROCHE-POSAY Stephen makeup brands such as health activity also continued to market force, to accelerate its nationwide expansion pace. An Gong

that lead to exchange rate fluctuations affected the performance of the company to negative 3.5 percent, according to June 30, 2007 the exchange rate level, exchange rate fluctuations may be the company’s 2007 full-year performance will be Tatsu negative 2.6%. Therefore, the deduction of foreign exchange rate fluctuations, the French company first half of this year sales growth rate is actually as high as 12.9%. This data is much higher than in recent years, the global cosmetics 5% annual growth.

“Although there is no further information released, the Chinese market for more than transcripts of course, than a lot of data to be excellent.” observation of a long-term analysis of the L’Oreal Group. Date

brand competing in Europe and America to seize the Chinese market

In fact, China’s fast-growing consumer market cosmetics major overseas brands has given way You’ll be tempted to the. In February this year, Germany and Hong Kong silk拜尔斯多夫company Lippo Group signed cooperation and jointly explore the Chinese market hair care sales, R & D, such as the possibility of cooperation. Shortly afterwards, came to the United States Johnson & Johnson Group of high-priced acquisition of Chinese domestic brands, “Great Treasure” news.

brand in China, Europe and the United States wantonly carried out the acquisition of a time when Japan’s second-largest brand Kanebo Cosmetics (Kanebo) will also be in charge of China’s Bao market. Kenji knowledge of the company president told the press earlier revealed that, due to sluggish domestic market in Japan, Kanebo has been pinning hopes on overseas markets, while China has been “listed”, and in Europe, Asia as a market expansion of the three very key . (07-7-23)