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旧中国茅台最宝贵的145.26亿元

“的中国品牌价值100岁的名单”公布的7月10日第二届品牌价值，茅台最高名单，品牌价值145.260亿元。五粮液排名第二的一百三十点四二亿元品牌价值，第三，利群的品牌价值51.190亿元。最后，楚河排列表，0.10亿元，品牌价值与茅台1450 -顶级品牌，倍高和低之间的差额。相同的旧中国，品牌价值之间的差别很大。

这是中国品牌研究院（http://www.brandcn.org/）为连续第二年评估岁的中国品牌价值。评估2006年国家商务部确定的影响为对象的430中国第一批老字号，结果有72岁的中失败，而稻香村，德州，美国和加拿大净，塔吉克斯坦许可证致美斋，李利丰，贺敬之48个月，因为中国的老品牌贬值失败，极大丰富，花园，旧的是，长生堂，奇美，三阳南货，曹祥泰等24中国品牌，因为旧的价值行未能在最后的位置。
在358中的老，有117个价值10亿多品牌列表
，品牌价值超过10亿元，仅茅台和五粮液。和“第一位华人老品牌价值100名单”，与此相比岁的中国品牌价值大幅上升，如去年，在对同仁堂品牌价值29.550亿元的领先地位。最主要的原因，过去的不是旧中国在2006年被评为中国国家商务部岁，这些新发现旧中国，人们普遍较高的品牌价值发现部分企业。

的“第二届中国品牌价值100岁清单”同时出版，中国品牌研究院还公布了“2007年最有价值的中国30岁的强名单”，茅台，五粮液，利群，青岛啤酒，剑南春，张裕，同仁堂，泸州，恒源祥老凤祥，汪即，即发，老庙，全聚德，冠生园，全兴，上海轮胎，马应龙，九芝堂片仔癀，东来顺，海天，沱牌，白色，洞，狗不理西凤，震元塘，杏花楼，红三角，例如30岁的名单中。

中国品牌研究院将在今年8月8日，举行了中华老品牌价值排名100第二届颁奖仪式，对中国旧的证书列表和铜匾。

研究根据中国品牌研究院的调查，早期的旧中国国家成立有大约16,000企业，涉及食品和饮料，制药，食品，零售，烟草，服装等行业。然而，由于种种原因，老字号经营管理不善，经常破产。自1990年以来，由在老商业部门主管全国评估中，只有1600多名华人，仅相当于早期的旧总额的10％成立。

现在，即使是1600多岁的中国企业，而且还出现了危机，其中70％是非常困难的工作，20％勉强行事的绝大多数，只有10％蓬勃发展。旧的中国复兴，国家商务部于2006年决定，在三年期1000重新发现的旧中国，并给予政策支持。一些蓬勃发展的历史，为旧栏具有相当大的意义，对中国品牌的品牌价值，老百名单中学校的简介是为了加强这些基准的意义，以呼应商务部旧部的经营困难行动振兴中华民族。中国品牌研究院

主要来自资本市场的角度来评估品牌价值，强调品牌的价值只有通过资本市场公认的是合理的，真正的价值，如品牌的长期价值评估，建立企业结构调整更具有参考价值。

14,526,000,000 yuan! Maotai old top ranked Chinese

Old Chinese Maotai most valuable brand value of 14.526 billion yuan

“second session of the Chinese brand value hundred old list” released July 10, Maotai the top of the list, brand value of 14.526 billion yuan. Ranked second Wuliangye brand value of 13.042 billion yuan, and the third, ABBA brand value 5,119,000,000 yuan. Finally, a ranked list of the Chu River, the brand value of 0.10 billion yuan, with the top brands Moutai 1450-fold difference between high and low value. The same as the old Chinese, a big difference between brand value.

This is China Brand Research Institute (http://www.brandcn.org/) assessment for the second consecutive year old Chinese brand value. Assess the impact of the National Ministry of Commerce in 2006 identified the first batch of 430 Chinese old name for the object, the result has 72 old Chinese failed, which Daoxiang Village, Texas, United States and Canada net, Tajikistan license致美斋, Li & Fung, Jingzhi 48 months because the Chinese old brand devaluation failed, great abundance, the garden, the old are a, Changsheng Tong, Chi Mei, Sam Yang南货, CAO Xiang-tai and other 24 Chinese brands because the value of old row failed in the final position.

in the list of 358 Chinese old, there are 117 brands worth more than 1 billion, brand value more than 10 billion yuan, only Maotai and Wuliangye. And “the first Chinese brand value hundred old list,” compared to this year old Chinese brand value increased substantially, such as the previous year in the top position for the Tongrentang brand value 2,955,000,000 yuan. The main reason some of the past are not the old Chinese enterprises in 2006 was identified as the Chinese National Ministry of Commerce old, and these new finds old Chinese, it was generally a higher brand value.

the publication of “The Second Chinese brand value hundred old list” at the same time, China Brand Research Institute also published the “2007 Most Valuable Chinese 30-strong list of old”, Maotai, Wuliangye, Liqun, Qingdao beer, Jiannanchun, Zhangyu, Tongrentang, Luzhou, Hengyuanxiang old Fengxiang, Wang Ji, that is issued, the old Temple, Quanjude, Guanshengyuan, Quanxing, Shanghai tire, Ma Ying-long, nine-Zhi Tong , Pien Tze Huang,东来顺, Haitian, Tuopai, white, hole, Goubuli West Feng, Zhen-Yuan Tong,杏花楼, red triangle, such as 30 Chinese old list.

China Brand Research Institute will be August 8 this year, held its second session of the Chinese old brand values standings hundred awards ceremony, to the list of Chinese old certificates and the steel tablet.

Research Institute under the Chinese brand survey, the founding of the early old Chinese national has about 16,000 enterprises, involving food and beverage, pharmaceutical, food, retail, tobacco, clothing and other industries. However, due to various reasons, the old-established business mismanagement, frequent bankruptcy. Since 1990, by the National Assessment of the commercial department in charge of old, only the Chinese more than 1600, equivalent to only the founding of the early old 10% of the total.

Now, even if it is more than 1600 old Chinese enterprises, but also the majority of operating at a crisis, of which 70% is very difficult operation, 20% barely operating, and only 10% to flourish. Old to the rejuvenation of China, the State Ministry of Commerce decided in 2006, the three-year period 1000 to re-found old Chinese, and to give policy support. Some flourish old, for the operating difficulties of the old bar has considerable significance, the introduction of the Chinese Academy of Chinese brands brand value old hundred list is in order to strengthen the significance of such a benchmark in order to echo the old Ministry of Commerce of action to revitalize the Chinese nation. China Brand Research Institute

mainly from the perspective of capital markets to assess the value of the brand, emphasizing the value of brands is only recognized by the capital market is reasonable, the real value, such as brand value evaluation of long-established enterprise restructuring more have reference value. (07-7-11)