Robroad trade

在口味和调查的实质性方面对消费者的情感需求，推出了一个新的啤酒大理“酷麦”啤酒。并投入大量资金，以“地毯式轰炸”，作为对产品新的运作模式，使新产品投放市场期结束后，目前的“酷麦”每日运送到云南嘉士伯的20％，占生产。

“酷麦”是从大理嘉士伯啤酒厂收购，发起了昆明市场的需求和消费水平的认识的深度，新口味的啤酒，嘉士伯领先的设备和完善的酿造工艺，以及经过近两年的酝酿多年，为各种年龄和来自不同地方，不同收入近2000人去完成一个2000年的抽样调查，对他们的口味要求，喝啤酒诉诸情感的深度研究，专业研究公司的数据收集和分析，将要求对消费者，对技术的需求，提供了10余种不同种类的啤酒样品，并再次于今年3月，大型市场调查，在一个“酷小麦发展的最终成功”啤酒。

“酷麦”上市表明，大理啤酒产品，新变化，在市场竞争中的运作模式已不再是竞争的，也不是好还是坏的销售队伍的竞争，但更接近消费群体的竞争。 “迈克尔酷”创建云南啤酒品牌营销的新模式，再次让消费者感受到的第一个本地品牌云南大理啤酒领导对前端强度结束行业。 06.7.20

Dali “Mak cool” to complete the market to import beer

Made to consumers in the taste and emotional demands of substantial aspects of the investigation, launched a new beer Dali “cool wheat” beer. And to invest a lot of money to “carpet bombing” as a new mode of operation of Products, so that the successful completion of new products into the market period, the current “cool Mak” Daily shipped to Yunnan accounted for 20% of Carlsberg production.

“cool Mak” are from Dali Carlsberg brewery acquisition to launch a new beer, Carlsberg’s leading equipment and perfect the brewing process, together with the taste of Kunming market demand and consumption level of the depth of understanding, After nearly two years of brewing, for all ages and from different places, different income nearly 2,000 people to do a 2000 sample survey, for their taste requirements, drinking beer to resort to the emotional depth of research, professional research the company’s data collection and analysis, will be the demands of consumers into the demands of technology, providing a dozen different kinds of beer samples, and again in March this year, large-scale market research, the ultimate success of the development of a “cool wheat” beer.

“cool Mak” listing indicates that the mode of operation of Dali beer products, new changes, competition in the market now is no longer a competition, nor is it good or bad sales team competition, but closer to the consumer groups competition. “Michael cool” to create a beer brand marketing Yunnan new model, once again so that consumers feel Yunnan Dali Beer as the first local brand to lead the industry on the strength of the front-end. (06-7-20)