Robroad trade

中国国际啤酒节在大连市近日关闭了英博集团，世界最大的啤酒生产商，这导致了雪津，双鹿，石梁国内品牌，以及博浪，贝克，豪格登和其他顶级品牌高这一事件的概况亮相。英博的展览负责人昨天对“每日经济新闻”说，该展览公司是中国啤酒市场的认识，是规划中国的布局。

2005年，青岛啤酒，燕京啤酒，中国华润雪花三大市场36％的份额。由美国为首的外国啤酒巨头英博一直在悄悄地发生，好像对外国情况的11名中国的市场份额控制。啤酒行业的资本密集型产业，必须走规模扩张，提高道路的产品利润率的道路，大量的金钱显然是关键。

“青岛啤酒，燕京啤酒目前处于领先地位的国内市场，但英博将在未来的’圈地运动’发挥重要的作用。”英博的官员表示，“英博将集中在东南沿海地区布局，然后实现区域一体化，最终实现扩大按省份。”他还表示，英博啤酒集团的市场战略，通过卓越的销售策略和市场分销能力，是，发展和扩大啤酒生产能力，最终使公司的对外发展战略，赢得了高端消费市场。

据了解，英博早在1997年和南京金陵啤酒的收购，在浙江投资后有KK公司，浙江石梁，金狮集团，福建雪津啤酒，浙江新国光。现在，英博在中国有34个生产基地，并与强大的本地品牌，提高市场占有率的优势，逐步改善和扩大在中国的分布。 (方琛)06.8.17

Foreign beer giant plan the layout of China

China International Beer Festival in Dalian recently closed group InBev, the world’s largest brewer, this led Sedrin, Shuanglu, Shilianghe domestic brands, as well as Bo-lang, Beck, Hoegaarden and other top brand high-profile debut of this event . An exhibition InBev executives yesterday on the “Daily Economic News” said that the exhibition the company a better understanding of China’s beer market, is planning the layout of China.

2005, the Qingdao Beer, Yanjing Beer, China Resources Snow Big Three market share of 36%. By the US-led foreign InBev beer giant has been quietly took control of 11 percent of China’s market, as if against a foreign situation. Beer industry as capital-intensive industries, and must follow the path of the expansion of scale, improve product margins of the road, huge amounts of money clearly is the key.

“Qingdao Beer, Yanjing Beer is currently leading the domestic market, but InBev will be in the future ‘enclosure movement’ to play an important role.” InBev executives said, “InBev would focus on the layout of the southeast coastal areas, and then realize regional integration, the eventual realization of expansion-by-province. “He also said that InBev’s market strategy is through superior sales strategies and market distribution capabilities, the development and expansion of beer production capacity, which will eventually allow the company to external development strategy won the high-end consumer market.

It is understood that InBev as early as in 1997 and on the acquisition of Nanjing Jinling beer, followed by investment in Zhejiang has KK, Zhejiang Shilianghe, Lion Group, Fujian Sedrin, Zhejiang new Guoguang. Now, InBev in China has 34 production bases, and with strong local brands to increase market share advantage, and gradually improve and expand distribution in China. (方琛)(06-8-17)