在直销牌照的申请第二组隐藏的玄机
“新四军”经营地域限制的“安利是”并不急于取得执照
直接商业行业管理信息系统网站部最近公布了直销牌照,如外资的第二批名单一新(中国)保健制品有限公司,宝健(中国)日用品有限公司,资助了简新奥集团股份有限公司,蚁神天玺集团有限公司,进行他们的第一批使用权日期或成为灰色地带的企业,或成为第一个测试水直接合格的国内企业。
如果说第一张牌照授予“女”雅芳是毫无悬念,签发许可证的数量有意外。为什么首先是分配给这四个(其中一些公司和一些产品也有争议)?安利,天狮这样的资深直销公司没有得到为什么?
安利在没有得到许可急于
不仅安利还未得到了许可,玫琳凯,以及日晖十全十美,但如当约瑟夫没有得到企业的改造。他们不令人担忧。
一九九八年7个月,已经由中国政府10个外商投资企业,允许商店或店铺加推销员形式转型,包括雅芳,安利,玫琳凯,日晖,富迪,娜丽丝,让约瑟夫,完善的美容经营与百特百惠。自那时以来,唯一的雅芳彻底商户和购物的发展六七千家,以及安利推销员,延伸到对同17.0亿美元的年度销售额达到几十万人的队伍,娜丽丝,美国数百家在中国市场上罕见的逐渐消失。
二零零五年“直销管理条例”的颁布,使这些企业面临的另一轮重组的过渡。雅芳销售人员重建的行列,并获得第一张牌照,雅芳现正招募的11万多名销售人员,安利将不得不改变他们的经营方式,反过来,遵守禁止多层次直销和团队支付规定的要求。商务部公布第二批未授权企业改制的企业,就是给他们更多的时间来调整。
符合监管规定,调整了今年12月1日企业仍然可以继续运作。因此,没有得到授权并不意味着丧失竞争。上海,而不是企业的改造许可证是表明退出竞争。
据记者了解,在认为评估业务安利在其31个省级单位和2800多名县级单位,超过2000年营业网点申请,申请了近1000页的材料,它是明确,政府部门还需要花时间审核。
对安利和天狮这样的企业与行业已领有牌照无疑。自1998年以来,安利和天狮在事件公开只对现金捐款达1.38亿和1.31亿元,政府部门不会介意这样的行为。
地域限制经营
新进入
企业,并没有直接销售,不会有痛苦和麻烦,审计部门的改造,但它仍然容易。但是,一开始或其网络点的国家卷到面,逐步扩张,不同企业有不同的选择,和“有限”,“逐步”开放,也是维护政府部门。
传销业,根据商业管理信息系统部披露的信息,以及雅芳第一个发牌可以是一个全国性的业务,增加4家公司经营的地域范围是有限的。除了简奥地利辽宁,安徽,山东,陕西省,4个以上城市和宁波市直接的资格,几个地区的,如新,宝健,蚁上帝的力量,只被允许在上海,北京,辽宁,开展直接业务。
一段时间,然后执照简奥地利,蚂蚁上帝的力量,宝健基本只允许在其布局的地区,但是,诸如它的目的是新的国家,全国招聘销售人员。据悉,新计划,如在今年,在中国第一次在上海,商务,总部和在后直接销售许可证省级分公司,然后再一个,直接销售,明年将逐步扩大到所有地区该国。
行业兼并和收购的浪潮
按照
符合国家颁布了直销的管理条例“之前,有连续5年的申请,”企业应上海牌条件,包括:“没有重大违法经营记录“,”实收注册不低于8000.0万元资金“,”报告说,建立信息和披露制度“等,具备条件的通过各省,自治区,直辖市直属位置可用中央商务业务,国务院的一个主管机关申请主管部门,“要在指定银行存款2000.0万元存入应用。”虽然作为一个合格的有,但如此高的门槛,自然块小型企业批准在门口。
但目前允许直接产品是化妆品,保健食品,清洁用品,健康器材,小厨房,主要是在保健品和行业天的集中。在这些地区,没有希望扩大市场和本土企业实力不足。
应该指出的是,政策是鼓励生产型企业,而不是电子商务公司做直销,贴牌生产将受到抑制。珍奥,蚁力神内资具有自主知识产权的两种产品的企业,并已研发潜力,与商务部的批准路线是发展的原则。
那么,由于缺乏资金得不到直接营销技术许可证怎么办?据悉,在中国,明里暗里,做了1000的直接销售业务,但现在只有60多个授权上海,也是约1 / 6的非传统企业销售背景。嗯,不应用程序和不允许对企业来说,命运的应用程序呢?获取许可证的企业,不论是否共创辉煌?有专家认为,在未来数年,软件业并购浪潮将会出现。日晖宣布并购去年,俞红,江苏,这是一个典型的例子。 06.8.8
The second group of direct selling license application hidden Hsuanchi
“New Fourth Army” operating geographical limitation “Amway are” not in a hurry to get a license
direct Ministry of Commerce Industry Management Information System Web site recently announced the second batch list of direct selling license, such as foreign capital has a new (China)Date use of health products Co., Ltd., Bao-Jian (China)Commodity Co., Ltd., funded the Jane XinAo Group Co., ants power of God Tianxi Group Ltd., the first batch out of them or become a gray area businesses, or be the first test water direct qualified domestic enterprises.
If we say that the first license granted to “female” Avon is no suspense, the number of licenses issued has Unexpectedly. Why is first distributed to these four (of which some companies and some products are also controversial)? Amway, a veteran TIENS such direct selling companies do not get why?
Amway have been in no hurry to licensing
not only Amway has not yet got a license, Mary Kay, as well as Rihui perfect, yet, such as when Joseph did not get the transformation of enterprises. They do not get anxious.
1998 years 7 months, has 10 foreign-funded enterprises by the Chinese Government to permit shops or shops plus salesmen operating in transition form, including Avon, Amway, Mary Kay, Rihui, Fortemedia,娜丽丝, Jean Joseph, perfect beauty and hundred Tupperware. Since then, the only Avon thoroughly to shop operators and shop development六七千home; and Amway salesmen to be extended to the ranks of hundreds of thousands of people with annual sales of 17.0 billion achieved;娜丽丝, several hundred U.S. home is rare in the Chinese market gradually disappeared.
2005 years “Direct Marketing Management Ordinance” promulgated, so that these enterprises are facing another round of restructuring in transition. Avon salespeople to rebuild the ranks, and in obtaining the first license, Avon is now recruiting to the more than 110,000 salespeople; Amway will have to change their mode of operation, the other way around, to comply with the ban multi-level direct sales and team payment regulations requirements. Ministry of Commerce announced the second batch did not license the enterprise restructuring enterprises, is give them more time to adjust.
in accordance with regulatory requirements, restructuring enterprises in the December 1 this year can still continue to function. Therefore, it is not licensed does not mean that the competition lost. Shanghai licensing rather than the transformation of enterprises are the shows that competition exit.
reporter has learned that Amway in its 31 provincial-level units and more than 2800 county-level units in the business operation of the view assessment, applied for over 2000 business outlets, to apply for nearly a thousand pages of materials, it is clear so that government departments are also required to spend time auditing.
industry for Amway and TIENS such enterprises were licensed with no doubt. Since 1998, Amway and TIENS Events in public only on cash contributions reached 138 million and 1.31 billion yuan, government departments would not mind such behavior.
restricted geographical operating
of new entrants to enterprises, did not make direct sales, there will be no transformation of the pain and trouble, audit departments, it still easier. But is the very beginning or by the national roll out their networks point to a plane, progressive expansion, different enterprises have different options, and “limited” “gradually” open up, it is also maintained by the government departments.
direct sales industry, according to Ministry of Commerce Management Information System to disclose information, and the first licensing of Avon can be a nationwide business, added four companies to operate the geographical scope is limited. In addition to Jane Austria was in Liaoning, Anhui, Shandong, Shaanxi Province, more than 4 cities and in several districts of Ningbo City Direct qualification, such as new, Po-kin and ants power of God, only were allowed to be in Shanghai, Beijing, Liaoning, to carry out direct business.
while before the license was Jane Austrian, ants power of God, Po Kin basically only allowed to the region in its layout, however, such as it is intended the new country, and across the country to recruit salespeople. It is said that the new plan such as are this year, first in its China headquarters in Shanghai, business, and then one after another for the provincial branch of the direct sales license, direct sales next year will be gradually extended to all parts of the country.
industry mergers and acquisitions wave of the current
in accordance with the country promulgated the “Regulations on the Management direct selling,” enterprises should Shanghai licensing conditions, including, “before making the application for 5 consecutive years there have been no major illegal business records” “paid up registered capital of not less than 80 million yuan”, “reported the establishment of information and disclosure systems” and so on, where the conditions are available through the location of the provinces, autonomous regions and municipalities directly under the central business business to the State Council department in charge of a competent authority of the application , “the application should be deposited in a designated bank deposit 20 million yuan.” Although an approval of a qualified yes, but such a high threshold, a natural block to small businesses at the door.
However, currently permit the direct products are cosmetics, health food products, cleaning supplies, health equipment, small kitchen, mainly concentrated in the health care products and day of the industry. In these areas, there is no lack of desire to expand the market and the strength of local enterprises.
should be noted that the policy is to encourage production-oriented enterprises and not-commerce companies to do direct marketing, OEM production will be subject to suppression. Jane Albright, ants force God-funded enterprises within the two products with independent intellectual property rights, and has R & D potential, is in line with the Ministry of Commerce approval to develop the principles.
Well, lack of funds could not receive direct marketing technologies license how to do? It is said that in China, overtly or covertly, to do business on the 1000 direct sales, but now they are only more than 60 licensing Shanghai, which is also about 1 / 6 are the non-traditional enterprise sales backgrounds. Well, not the application and the application not permitted to enterprises, the fate to be? Obtain a license for the enterprise, whether or not to create brilliant? Some experts think that in the next few years, the industry M & A wave will appear. Rihui announced mergers and acquisitions last year, Yu-hong, Jiangsu, which is a typical case. (06-8-8)
Tags: amway, direct, enterprises, license