Robroad trade

什么是绿色建材，以及企业如何生存… …昨天，有超过三万人参加由报纸国内十大环保地板品牌的负责人聚集在南京与业界专家，学者，产生的热情读者如果地板产业创新发展，而且也为消费者在今年夏天的绿色承诺。

绿色文章

省木材行业协会：吴边

经典报价：有没有必要谈甲醛色变

美妙的框架：
今天首页的环境问题的建筑材料，是市民关注的焦点。许多消费者在购买实木地板时也开始担心了地板甲醛污染问题的存在，这表明，甲醛，许多消费者有购买盲目恐慌。事实上，与甲醛和甲醛释放量楼是两个不能混淆的概念。其实，地板是目前行业面临着许多新的概念，但不管什么样的概念无外乎有一个主题：如何让消费者更安全的消费层的形式。今年年底，国家也将在这一领域的E0标准的推出，可以有更权威的测试。

南林教授：徐咏兰

经典报价：绿色建材“调和环境”

美妙的框架：
国际学术界早已明确指出：绿色材料是指采取原材料，产品制造，使用或回收利用和废物处理和最小负载地球环境的其他方面，有利于人类健康和材料，也称为“环境调和的材料。”换言之，绿色建材的定义是，清洁生产技术的使用，自然资源和能源，工业和城市固体废物，在非生产无毒，无污染，无放射性，有大量使用环境使用环保建材和人类健康。

福人地板：邲泳

看到经典的报价：对卫生指标相比，纯净水楼

最好的框架：
目前国内和世界上大多数国家执行加强地板素E1甲醛释放量标准的，即甲醛释放量小于或等于1.5毫克/ L和净化富介绍了木地板的标准，但达成的E0级标准，E0是最权威的地板的甲醛释放量甲醛是更接近“零排放标准。”目前，啤酒中甲醛的平均含量为0.31毫克/升，国家安全和卫生标准的饮用水水质低于0.9毫克甲醛残留浓度/升，其中纯化低于0.5毫克福楼平均甲醛释放量/升从这个可以看到，福分别达到净化地板E0标准，已经在食品，饮用水等健康相关产品安全水质标准，比形象，如果普通自来水，然后地板“福人净化地板“是纯净水-它更健康，使人们的生活空间更清新洁净。

绿色地板：杨

经典报价：环保不应玩游戏

优秀的框架：
环境造福人类福祉是好东西，但忽视了消费者切身利益的害群之马，寻求利益生产非环保地板产品，作为自己的美丽外衣包装对环境的口号，欺骗消费者，欺骗人民。

数字最有说服力的论点，就是对质量方面的评估为基础的消费者在地板上。因此，有一个对玩弄数字游戏产品地板恶意少数，一些对环境意识的若干指标的情况进行评估类似夸大，以欺骗消费者。有些公司提交的产品是环保型材料与度身订造的，实际可用的消费者又是另一回事，保护环境不是一个口号，它是实际行动，是一项长期努力，我们追求的目标。

市场论文

愿意帝亚地板：郈机厂

经典语录：品牌不是靠金钱的冲击

辉煌的框架：
有钱可以砸出在一楼的品牌，很多企业主时间反映真实想法。铺天盖地的广告向消费者哪里，眼睛，耳朵听到的是，不要想记住你不行，而这种高姿态品牌从真正意义上的品牌，建设也是一大段距离。激烈的市场竞争，需求超过供给，中国的地板业没有必要否认的客观现状，时不我待被迫“许多公司盲目追求发言，赚钱快，在生产和捷径的销售没有人”贫困意味着透支市场，市场充斥着劣质产品：一个品牌做臭，然后执行另一个品牌。这种在目前市场上地板，确实是很多，但这种类型的企业才能最终实现，很难增加，因此，很难做出一个品牌。洛基

楼：钟志坚

经典报价：质量是产品，而不是测试出令人振奋的

框架：
产品“零缺陷”我们提及自己的要求，而且也是一个目标，追求产品质量在加强管理的质量，我们专注于引进和先进的管理理念，教育，实施员工牢固树立“质量是由生产，而不是检验出来”信仰的质量，开展全面质量管理，原材料进到工厂厂作为质量管理的全封闭循环系统方面，产品质量将涵盖所有的主要因素纳入严格的管理制度，每个坚持这样的工作标准，工作程序，问题要继续追究此事，必须实施改革，大力推行ISO9001国际质量体系认证。的一切手段，产生良好的产品，其情报征服市场用尽。魏京生

楼：胡

经典报价：信念，“遵守规则”将不会受到

美妙的框架：
我们反映市场交易商常常听到：“我们不遵守规则，遵守规则对你这些受害的是谁相信你“，毕竟，市场是”适者生存“，这造成了虚假宣传品牌，高包装，很多产品质量降低成本，提高宣传的不利情况下，为了从根本上解决问题，必须是联合呼吁，并创造一个行业健康的环境。因此，我们选择了前十位的品牌，正在“追求”，脚踏实地，扎扎实实，但也很难走在品牌建设的道路。
5月在沈阳
今年召开一次关于地板行业论坛，许多品牌跟我聊抬头，共享，现在真不知道该怎么做品牌的地板，增加投入，效果越来越小小，每年就以每个供应商上海展位装饰越来越豪华，更加光辉灿烂，这将成为一个水桶丰富，而且每个收获，但今年年后发生，因为它解释了为什么我们的品牌建设很长的路要走。展望

部分

鲸地板：赵卫忠

经典报价：全球制造业中心，加强在中国地板

美妙的框架：
中国强化地板生产从零开始，经过多年的发展十多年，在一定的程度，很多方面已超过“欧洲”，作为世界制造业中心加强发言。强化复合地板生产的中国在成本，质量，环保等方面的优势是非常明显的。目前，鲸鱼地板拥有庞大的国内市场营销和服务网络已在全国32个省级营销(管理)建立中心和860多个授权的团结，鲸鱼产品商店的统一形象。在国际市场中，G -地板远销美国，俄罗斯，加拿大，英国，德国，意大利，23个国家和地区。我们坚持“瞄准世界第一”的经营理念，为消费者在国内外提供最优质的环保产品和最优良的服务，成为一个黄金品牌国际鲸鱼。

金生组：姜建峰

经典语录：是地板有美妙的生命力

细胞：
在现代家居装饰的天然木材的比例越来越大，这从一个人的渴望，自然方面的注意对生活的渴望，这是一个健康的生活和心理渴求原始状态的反应。

地板是可行的，并会说话！楼天然林的基础上，一个小工艺对普通人民所取得现在是在家建立自己的家里，幸福的一部分。它取自自然，回归到人类，回浦性质，自觉或不自觉地，这与人性的，返璞归真的生活理想状态维护，这应该是地板，这种性质的看似普通的事实相吻合一致人类现代工业产品，给我们带来了一些其他人的感情。久盛

楼：陈

经典报价：自己的品牌，核心技术，这是不能少令人激动的专业服务

框架：
自己的品牌，核心技术，专业服务，关键在企业发展，有几个不应该。龙生由技术部门的权力在2005年确定的长期生灵活表面技术，实木地板是目前在中国的技术革命中一个突破性的飞跃，不仅符合欧洲国家的标准完全符合，实木地板了中国企业显示在世界科技舞台的第一次。良好的商业是一个步骤一次，得到了最新的制造技术，更好的质量，最流行的产品风格，最具竞争力的产品，一般消费者，同时加强对现代家庭生活质量的过程中型和实现持续，快速发展的企业。

梓光地板：雅

经典报价：小品牌也可以成为一位伟大的文章

美妙框架：目前市场上的地板上，强大的品牌为主导见过的世界尚未形成，亦有机会小大中在国内市场的品牌后来者的家，在市场取得一席之地。由于销售模式，以及在工业发展史的差异，地板行业和不同行业的家电。到目前为止，在市场尚未形成，如家电行业，只有少数品牌有一定的吸引力的模式。因此，小品牌或新的企业或有机会，通过不断努力，逐步建立自己的销售网络，服务体系，扩大品牌影响力和声誉，以获得在市场上站稳脚跟。地板业，机遇大于挑战，品牌仍然是不确定的输赢。谌渝许峰06.7.13

For consumers up the sky a brand floor head On Road

What is green building materials, and how businesses can survive … … Yesterday, by more than 30,000 newspaper readers PARTICIPATING enthusiasm generated by the domestic top ten environmentally-friendly flooring brand executives gathered in Nanjing, with the industry experts and scholars were If the floor industrial innovation development, but also for consumers in the summer a green commitment.

green articles

provincial wood industry associations: Miss Edge

classic quotations: there is no need to talk about the mere mention of formaldehyde

wonderful frame:
Today Home building materials of the environmental issues are the focus of public concern. Many consumers purchase hardwood flooring in the time also began to worry about the purchase of the existence of the floor of formaldehyde pollution problems, This shows that for formaldehyde, many consumers there have been blind panic. In fact, the floor with the release of formaldehyde and formaldehyde are the two concepts can not be confused. In fact, the floor is now the industry faces a lot of new concepts, but no matter what the concept of无外乎have a theme: how to make consumers more secure form of the consumption floor. The end of this year, the state will also be introduced on the E0 standards in this area, you can have a more authoritative testing.

Nanlin Professor: Xu Yong-Lan

classic quotations: green building materials to “reconcile the environment”

wonderful frame:
the international academic community has long been clear that: Green Materials are taken to refer to raw materials, product manufacture, use or recycling and waste treatment and other aspects of the Earth’s environment for the smallest load is conducive to human health and the materials, also known as the “environment to reconcile the material.” In other words, green building materials is defined as the use of clean production techniques, the use of natural resources and energy, substantial use of industrial or urban solid waste production in non-toxic, non-polluting, non-radioactive, have environment-friendly building materials and human health.

Fook people floor: Bi Yong

see classic quotations: the floor of the health indicators comparable to pure water

best frame:
current domestic and most countries of the world to implement enhanced floor E1 formaldehyde emission standard criteria, namely, formaldehyde emission less than or equal to 1.5mg / L. And Fu were introduced purification wood flooring standards, but reached the E0 class standards, E0 is the most authoritative flooring formaldehyde emission standards for formaldehyde emission that is closer to “zero.” At present, the average levels of formaldehyde in beer is 0.31 mg / l, the state safety and health standards for drinking water residual formaldehyde concentration of less than 0.9 mg / l, which were purified fu floor average formaldehyde emission less than 0.5 mg / l, from This can be seen, Fuk were achieved by purifying the floor E0 standards, has been with food, drinking water related products such as health and safety standards, compared to the image, if the ordinary tap water, then the floor is, “Fook people purification floor” is the pure water - it’s more healthy, so that people’s living space more fresh and clean.

Green Flooring: Yang

classic quotations: environmental protection should not play a game

excellent frame:
environmental well-being of mankind are the good things, but consumers have ignored the black sheep vital interests, to seek benefits for the production of non-environmentally friendly flooring products, and environmental slogans as their own beautiful coat packaging to deceive consumers, to fool people.

figures are the most telling argument, is where the consumers concerned about the quality of assessment based on the floor. So there is a small number of bad faith on the floor of the Product of juggling with figures, some assessment of the extent of the number of indicators of environmental awareness was similar to exaggeration in order to deceive consumers. Some companies submitted products are environmentally-friendly materials with tailor-made, the actual available to consumers is another thing; environmental protection is not a slogan, it is practical action, is a long-term efforts, we pursued the goal.

market papers

willing to Dili sub-floor: Hou Jian

Classic Quotations: brand does not depend on money from the hit

brilliant frame:
have money can砸出brand to many business owners in the first floor of the time reflected the true mind. The omnipresent advertising to consumers wherever, eyes to see ears to hear are, do not want to remember you do not trip, and such high-profile brand, from the true sense of the brand-building is also a far cry from . Intense market competition, demand exceeds supply, China’s flooring industry has no need to deny the objective status, time waits for no man “forced” Many companies blindly pursue the floor to make money fast, in the production and sales of short-cut to the poor means of overdrafts market to the market is flooded with inferior products : a brand to do stink, and then do another brand. Such a floor in the current market is indeed a lot, but this kind of enterprise can only be ultimately achieved, it is difficult to grow, it is difficult to make a brand. Rocky

floor:钟志坚

classic quotations: quality are produced, rather than testing out exciting

frame:
Products “Zero Defect” We are to mention their own requirements, but also the product quality as a goal to pursue, in strengthening the quality of management, we focus on the introduction and implementation of advanced management concepts, education, firmly establish the employees “are produced by quality, not test out” the quality of faith, to undertake a comprehensive quality management, raw materials into the factory to factory as a whole aspect of quality management in a closed circulatory system, the quality of products will cover all the main factors and each of them into strict management system to adhere to so that the work standards, work procedures, the problem has to pursue the matter, have to implement reform, vigorously carry out ISO9001 international quality system certification. The exhaustion of all means to produce good products, and their intelligence to conquer the market. Jingsheng

floor: Hu

classic quotations: conviction that “abide by the rules” will not suffer

wonderful frame:
us reflect market dealers often hear: “We do not abide by the rules, abide by the rules on you, those who suffer are sure are you”, after all, the market is the “survival of the fittest,” This has caused a lot of false propaganda brand, High packaging, product quality to reduce costs to increase publicity adverse circumstances, in order to fundamentally solve the problem, must be a joint appeal and create a healthy environment for the industry. Therefore, we selected the top ten brands, are being “pursued”, down-to-earth, but it is also very difficult to walk in the road of brand building.

in Shenyang in May this year to convene an industry forum on the floor, and many brands跟我聊head up, shared, and now really do not know how to do the floor of the brand, increasing input, effect is getting smaller and smaller, the annual Take Shanghai for each vendor booth decorations are more and more luxury, more resplendent, it will become a bucket-rich, but each in the event of harvest but year after year and as it explains why the building of our brand a long way to go. Looking

Part

whale floor:赵卫忠

classic quotations: a global manufacturing center strengthen the floor in China

wonderful frame:
China Laminate Flooring production started from zero, after more than a decade of development, to some extent, many aspects have been more than “Europe”, as the world’s manufacturing center strengthen the floor. Laminate Flooring manufactured in China in terms of cost, quality, environmental and other advantages are very obvious. At present, the whale floor have a huge domestic marketing and service network has been established in the country 32 provincial-level marketing (Management)centers and more than 860 authorized unity, unified image of the whale Products stores. In the international market, the G-floor has been sold to the United States, Russia, Canada, Britain, Germany, Italy, 23 countries and regions. We are adhering to the “aim at the world first” business philosophy, for consumers at home and abroad to provide the best quality environmentally friendly products and the most excellent services, the whale into a golden brand internationalization.

Jinsheng Group:姜建峰

Classic Quotations: Yes floor has wonderful vitality

cell:
natural wood decoration in the modern home are a growing proportion of greater, this note from one aspect of the nature of human longing, the original state of the desire of life, which is a yearning for a healthy living and psychological reactions.

floor are viable and will have to speak! Floor based on natural forests, a little craft made for ordinary people is now home to build their homes as part of Happiness. Its taken from nature, return to humans, back to Pu in nature, consciously or unconsciously, which is consistent with the upholding of human nature, Return to Innocence ideal state of life, this should be the floor, this seemingly ordinary fact of nature coincide human modern industrial products, brought us some other human feelings. Jiu Sheng

floor: Chen

classic quotations: own brand, the core technology, professional services that can not be less exciting

frame:
own brands, the core technical, professional Services are the key to enterprise development, a few should not. Long-Sheng in 2005 by the authority of the technical departments to identify the long-Sheng flexible surface technology, solid wood floors are the current technological revolution in China in a groundbreaking leap forward, not only in full compliance with the standards of European countries, made of solid wood flooring Chinese enterprises to display the first time in the world science and technology stage. Good business is one step at a time, get down to the latest manufacturing technology, the better the quality, the most popular product style, the most competitive products to consumers in general; at the same time enhance the quality of modern family life course of Medium and achieve sustained and rapid development of enterprises.

Peizi bare floor: Jianya

classic quotations: Small brands can also make a great article

wonderful frame: the floor on the current market, strong brands dominate the world as seen has not yet been formed, have the opportunity to small and medium-sized brand latecomer home, in the domestic market to gain a foothold. As the sales model as well as differences in the history of industrial development, the flooring industry and home appliances in different industries. So far, in the market has not yet been formed, such as household electrical appliance industry, as only a few brands have a pattern of appeal. Therefore, small brands or new businesses or have the opportunity, through persistent efforts, and gradually build its own sales network, service system to expand their brand influence and reputation, to gain a foothold in the market. Flooring industry, the opportunities outweigh the challenges, brands are still uncertain of winning or losing. Chen Yu Xu Feng (06-7-13)

Tags: brand, consumers, floor, quality