Robroad trade

制造商和渠道的长期冲突，以及在渠道和游戏制造商，渠道运营商都拥有绝对的控制权，制造商处于弱势地位。 2006年中国国际消费电子渠道发展论坛，专家们普遍认为，制造商和经销商应共同努力，建立一个交流的平台，以便找到共同点，探讨经营管理创新模式和良性的方式建立的渠道渠道的竞争环境。

信息产业部经济体制改革与经济运行局副主任王在希部指出，制造商和分销商应该是一个分工明确，团结和合作，机构双赢和互利，反映了公平竞争的原则。

五星电器有限公司山东永形助理总经理告诉记者，目前的渠道和制造商的相互提防的心态，使社会资源利用率非常低，双方应调整心态途径，使制造商的信心，调动热情的制造商，也应该给产品和价格支持的渠道供应商的制造商。

制造商和分销商及和平共处，合作共赢是最好的结果。目前的情况是，渠道和制造商为各自的利益，相互指责，推诿。

此外，最近的合并和收购往往令人担忧的渠道：通过之间的内部摩擦成本，合并后组建的渠道，最终只有强者份额的制造商。在贫困的情况下运作渠道，提高制造商的努力开拓，也是合理的。作为渠道供应商，不要盲目追求数量扩张，而应提高管理水平，扩大利润空间，而不是通过价格战简单的表格，以赢得市场主动权。制造商应减少营销人员的流通渠道，可令。在这方面，信息经济结构调整和经济改革和市场运作司司长工业部表示，黄建忠，制造商和经销商应坚持为中心的利益，尽可能避免出现纠纷
，免费为了实现双赢的局面。

国务院发展研究中心市场经济研究所市场咨询副主任陆刃波表示，制造商和渠道，应建立诸如家电供应链整合新的供应商的关系，以及最终消费需求的形成。国内渠道的业务渠道，向外国学习很多东西，如服务理念。 06.7.14

Observation: the construction of household electrical appliances manufacturers channels unshirkable responsibility

Manufacturers and the channel’s long-standing conflicts, and in the channels and manufacturers of the game, channel operators have the absolute right of control, manufacturers are in a weak position. In 2006 China International Consumer Electronics Channel Development Forum, the experts generally agreed that manufacturers and distributors should work together to build a communication platform in order to find common ground to explore channels for operation and management mode of innovation and the establishment of a virtuous way to channel the competitive environment.

Ministry of Information Industry, Economic Restructuring and Economic Operation Bureau, Deputy Director Wang pointed out that manufacturers and distributors should be a clear division of labor, solidarity and cooperation, inter-win and mutually beneficial, reflecting the principle of fair competition.

Five Star Appliance Co., Ltd. Shandong Yong-shaped Assistant General Manager told reporters that the current channels and manufacturers to beware of the mentality of each other so that society is very low resource utilization, the two sides should adjust the mentality of the channels to give manufacturers the confidence to mobilize the passion manufacturers, and manufacturers should also be addressed to the channel provider of products and price supports.

manufacturers and distributors of peaceful coexistence and win-win cooperation is the best outcome. The current situation is that the channels and manufacturers for their respective interests, mutual accusations, prevarication.

In addition, the recent mergers and acquisitions frequently worrying channels: channels formed by the merger between the cost of internal friction, and finally only the strong share to the manufacturer. Channels in operation in poor circumstances, increase the manufacturer’s efforts to exploit is also reasonable. As channel providers, should not blindly pursue the expansion of the volume, but should improve the management level, expanding profit margins, rather than through a simple form of a price war to gain market initiative. The manufacturers should reduce the marketing staff, the circulation channels to give. In this regard, the Ministry of Information Industry of economic restructuring and economic reform and market operation Division Director, said Chien-Chung Huang, manufacturers and distributors should adhere to the benefits as the center, as far as possible to avoid disputes
-free in order to achieve a win-win situation.

the State Council Development Research Center of Market Economy Institute deputy director of market advisory陆刃波express, manufacturers and channels should establish a new vendor relationship, such as home appliances supply chain integration, and ultimately the formation of consumer demand. Domestic channels of business to foreign channels to study many things, such as the concept of Service. (06-7-14)