重庆市牛奶价格战打破了奶牛价格进行伊利蒙市场仍然占主导地位
由于糖,能源和其他费用价格上涨的结果,本地牛奶价格上涨是叫嚷的勇气,来自外地的高牛奶导致牛奶零售价格战,将是在夏季迅雷不及掩耳之势展开。昨天,在部分商店牛奶记者看到成片的城市,价格,促销的声音,一些牛奶的价格几乎是纯净水的价格。
“几乎是牛奶和水便宜了!”在家乐福地区牛奶,一个公共叹了口气,243天友纯牛奶每袋0.8元毫升;二二○毫升光明酸奶中一百万250毫升伊利和蒙牛早餐奶“买六赠一”,算下来差不多两年每包,1升蒙牛纯牛奶“元买三送一”,100毫升伊利凉心杯“买四赠一”… …
不仅是没有例外家乐福,新世纪,100的重量,也成为所有牛奶战场之间的品牌的价格战。在纯牛奶,伊利,蒙牛,以及本地品牌天友降价约13%,其中伊利纯牛奶的每升从原来的5.2元下降4.5元。牛奶饮料,更有竞争力,天友双歧酸奶从1.8元至1.5元,伊利从原来的浪漫1.7元双重水果下降了130万美元,下跌了23%。
范围,无论在产品或降价的牛奶,牛奶购物外地生战争英雄。原本占据了重庆市场的大半个牛奶领域的价格战的另一面,以抵挡本地企业的可能性?天佑
之一,市场营销负责人说,内蒙古在全国最大的原料奶基地,蒙大品牌支持的领域,其独特的成本优势,即使与船,还有的价格空间。相比之下,本土品牌只能突出一个“新”字的卖点,在价格战的领导下,本土品牌将非常被动地面对这个外国企业。 06.7.21
Chongqing milk price war broke out with the price of milk cows伊利蒙still dominate the market
As a result of sugar, energy and other costs of higher prices, local milk prices to rise just shouted courage, a high milk from the field to lead the retail milk price war will be the suddenness of a thunderbolt in the summer started. Yesterday, the reporter part of the milk in the store to see our city, price, promotion voice into films, some milk prices almost pure water prices.
“milk is now almost as cheap and water!” milk in the Carrefour area, one public sighed, 243 ml of pure milk Tianyou 0.8 yuan per bag; 220 milliliters bright yogurt box 1 million; 250 milliliters of Erie and the Mengniu Breakfast Milk “buy six get one free”,算下来almost two yuan per pack; 1 liter Mengniu Pure Milk “buy three get one free”; 100 ml of Erie cool heart Cup “buy four get one free” … …
not only are Carrefour, the new century, the hundred weight, without exception, also became the all milk price war between brands of the battlefield. In pure milk, the Yili, Mengniu, as well as local brands Tianyou price cut in about 13%, of which one liter of Yili pure milk from the original 5.2 yuan fell 4.5 per. Milk drinks and more competitive, Tianyou Bifidobacterium yogurt from 1.8 yuan to 1.5 yuan; Erie Romance double fruit from the original 1.7 yuan fell by 1.3 million, fell as much as 23%.
both in product range or the price cut, the field of milk in the milk shopping sang war hero. Originally occupied the field of milk on a large half of the market in Chongqing, in the face of another price war to ward off the possibility of local enterprises? Tianyou
one person in charge of marketing, said the field backed by big brands in Inner Mongolia of the nation’s largest raw milk bases, and its unique cost advantage, even with shipping, there is still much room for the price. In contrast, local brands can only highlight the selling points of a “fresh” the word, in the face of this foreign enterprises led by the price war, local brands will be very passive manner. (06-7-21)
Tags: milk, price, war, yuan