Robroad trade

据深圳市工商局的最新数据显示，2006年上半年，尽管原材料价格上涨，如提高门槛不利因素的影响玩具的出口，但是在深圳的玩具出口仍保持增长势头。深圳市玩具出口期间六万九千四百点零零万美元代表5.23比去年同期增长，上半年完成。然而，尽管深圳的玩具生产产品累计超过10万种，大部分的OEM，自主品牌的缺乏，利润率低造成。

目前，美国玩具市场，由深圳60％的产品，但最畅销的玩具品牌，在欧洲和美国是大公司的最新产品，没有一个中国品牌。而在美国市场上可以卖到毛绒玩具10元，加工费用只有50美分。这是因为在深圳玩具企业多数采用来料加工，来样加工或贴牌(OEM)方式生产，出口的OEM的少量内销，出口占80％以上。在玩具生产过程中深圳企业只能做出艰难，利润外国企业和外国玩具品牌，赢得了绝大多数的经销商。因此，专家们指出，深圳玩具玩具在国内外市场中的企业“共享”，必须有自己的品牌和自主知识产权。 06.8.7

2006 January to June, Shenzhen, and toy exporters still continue to grow

According to the Shenzhen Bureau of Trade and Industry The latest data show that the first half of 2006, despite raw material prices, the threshold of toys for export, such as improve the impact of unfavorable factors, but in Shenzhen toy exporters still maintained a growth momentum. Shenzhen Toy exports during the first half of 694 million U.S. dollars, representing 5.23 percent increase over the same period last year. However, despite the production of toys Shenzhen Products up to more than 100,000 species, most are OEM, the lack of independent brands, resulting in low profit margins.

At present, the United States toy market, 60% of the products from Shenzhen, but the best-selling toy brand in Europe and America are the products of large companies date, no one Chinese brand. And a plush toy in the U.S. market can fetch 10 dollars, the processing fee is only 50 cents. This is because the majority of toy companies in Shenzhen have adopted processing, sample processing, or OEM (OEM)approach to production, to OEM export a small amount of domestic sales, exports accounted for more than 80%. Shenzhen enterprises in the toy production process can only make some hard, the vast majority of profits by foreign enterprises and foreign toy brands earned went to the dealer. Therefore, the experts pointed out that Shenzhen toys toys at home and abroad enterprises to middle market “share”, must have its own brands and independent intellectual property rights. (06-8-7)