Robroad trade

大量的成熟和国际竞争力的工业结构相似的决赛中，中国家电连锁业已经进入一个新时代—苏宁，国美双寡头竞争。

与未来的国家结束美国与永乐收购永乐，另一家电连锁巨头苏宁电器—也是在上市两周年之际迎来了。国美永乐重组，无疑是中国家电连锁将改变现有的市场格局，并负有首当其冲的苏宁。目前，苏宁在超过350多300.00亿元，年销售门市。美国家，永乐合并后，合并后的店铺数量将达到800人，年销售额将达到800.0亿元。

“对手越强，越会激励我们做得更好。”苏宁总裁孙为民说。上市两年在新闻发布会上苏宁，主题仍然是难以绕过的结构调整和竞争。

孙为民说：“如果该国的美国和成功的婚姻永永乐，我们将永乐董事长陈祝贺，因为他可以开始，特别是从易

脱离家庭的强烈竞争家电连锁业此外，我们还将表示感谢美国对国家，因为它为中国家电连锁市场做出了贡献的一体化和我们的一个竞争对手减少。“

资本市场的表现值得

一直以来，已在家电业繁华的并购浪潮中没有数字苏宁电器。但是，在苏宁电器在中国的资本市场上市迅速崛起，一直是许多投资者的关注和青睐。

二零零五年8 4，苏宁电器的份额，该公司在2005年改革计划的第一次临时股东大会通过的考虑，对流通股股东的参与率，在对流通股绝对价值利于股东记录在两个试点企业时，高，苏宁电器要进入全流通时代。 2006年5月8日，苏宁电器2006年的董事会审议并批准非公开发行股票的计划，苏宁电器成为“上市公司证券发行管理办法后的第一批重新制定筹资方案”，一，6月20日，苏宁电器48元/股的价格向特定投资者成功发行了2500股，再融资120.00亿元，是“额外的闪电。”

，作为一个战略投资者大量识别结果，并已获得融资接近16亿美元，苏宁迅速加快连锁网络的扩展，信息系统，物流服务平台建设，迅速实施，以加强现代化的背景之下成立基础的发展战略，以提高企业核心竞争力。目前，苏宁在该国已拥有近300家门店，销售120万平方米;苏宁5315工程的第一，第二代物流基地去在信息的做法，首次投入使用的购物，技术管理，数字分销物流在新的模式。目前，南京，北京，广州等大型物流基地也选址，建设。

对“双寡头时代的乐观”

孙为民说，中国的家电连锁业在2006年迎来一个新的拐点—苏宁，国美双寡头竞争初显。

家中的“大鱼吃小鱼完成家电连锁”一体化进程日益激烈的竞争和集中的大鱼，也之间的分工，“大鱼大鱼”现象似乎出现了。百思买收购五星，永乐电器也大，中型并购案毫无结果，反而成为了国美电器的并购目标。和国际先进产业的竞争格局类似最终大量的中国家电连锁业已经进入一个新时代—苏宁，国美双寡头竞争。

“资源分配应依据是最好的最高的价值投资者，寡头竞争是市场竞争的高级阶段，是一个很好的模式。”孙为民说。
来自韩国，日本和美国的经验，中国家庭正在向“双寡头”时代将家电连锁
，速度太快，一些不可避免的，但孙为民说，这种模式也可能会变化。一方面，在中国市场链的发展势头国外巨头不能例如，百思买收购了五星，经过6个月的封闭的商店，它的恢复是拳头，以便更有效地攻击。另一方面，一些地方仍然根深蒂固的侧链，强大。

“即使是’双寡头竞争’，消费者，对投资者也是一个竞争优势。”孙为民再次强调。孙为民

还表示，并购永乐国美，苏宁将6个月至一年的发展时期。 “在此期间，他们将不得不花费大量时间和内部一体化的努力，我们就可以利用这段时间采取主动出击，迅速扩展。此外，他们的店面整合，存储量很大闲置，是我们的竞争对手减少。“06.7.31

M & A developed faster than dual oligonucleotide chain can go far

Large number of sophisticated and internationally competitive industry structure similar to the final, the Chinese home appliance chain industry now entering a new era — Suning, Gome duopoly competition.

with the country coming to an end the United States and the acquisition of Wing-lok, another giant home appliance chain Suning — also ushered in the second anniversary of the listing. Gome Yongle reorganization, no doubt the Chinese home appliance chain will change the existing pattern of the market, and bear the brunt of the impact is Suning. At present, Suning in a total of more than 350 stores with annual sales of more than 30 billion yuan. The State of US-Wing-lok after the merger, the combined number of stores to reach 800, with annual sales will reach 80 billion yuan.

“the stronger the opponent, the more will inspire us to do a better job.” Suning president Sun Weimin said. Suning listed for two years at a news conference, the topic is still difficult to bypass the restructuring and competition.

Sun Weimin said: “If the country the United States and the success of marriage Wing-lok, we will have Wing-lok, Chairman Chen extended his congratulations, because he can begin from the competition in particular irritable

strong detached home appliance chain industry In addition, we will also express gratitude to the United States on the country, because it for the Chinese home appliance chain market has contributed to the integration and a reduction of one of our competitors. “

commendable performance of capital markets
< br> All along, in the home appliance industry bustling M & A wave has no figure Suning Appliance. However, after the listing of Suning in China’s capital market has risen rapidly, has been the concern of many investors and favor.

2005 years 8 4, Suning Appliance share reform program by the company in 2005 the first provisional shareholders passed the Assembly’s consideration, the participation rate of the outstanding shares of the shareholders, the shareholders in favor of the absolute value of the outstanding shares of record at the time of pilot enterprises Two-high, Suning Appliance to enter the era of full circulation. May 8, 2006, Suning Appliance 2006 Board of Directors examined and approved non-public offering of shares program, Suning Appliance become “the issuance of securities of listed companies management approach” after the enactment of the first batch of the re-financing package, one; June 20, Suning Appliance to 48 yuan / share price to specific investors successfully issued 2,500 shares, to refinance 12 billion yuan, an “additional lightning.”

as a result of recognition of a large number of strategic investors and has access to near 1.6 billion in financing, Suning chain rapidly accelerated network expansion, modernization of information systems, logistics service platform construction, rapid implementation in order to reinforce the background established based development strategies, to enhance the core competitiveness of enterprises. At present, Suning has been in the country has nearly 300 stores, sales area of 1,200,000 square meters; Suning 5315 project first second-generation logistics base go into use at the end of the first practice of the information-based shopping, technology management, digital distribution in the logistics within the new model. At present, Nanjing, Beijing, Guangzhou and other large-scale logistics base is also the siting, construction.

optimistic about the “duopoly era”

Sun Weimin said that China’s home appliance chain industry in 2006 ushered in a new inflection point — Suning, Gome初显duopoly competition.

home appliance chain in the completion of the “大鱼吃小鱼” integration process, with increased competition and concentration of big fish have also emerged between the division, the “big fish big fish” phenomenon was appear. Best Buy to acquire five-star, Wing-lok electrical appliances are also large and medium-sized M & A cases to no avail, ironically, become the target of M & Gome. And international large number of sophisticated industry competition pattern similar to the final, the Chinese home appliance chain industry now entering a new era — Suning, Gome duopoly competition.

“resource allocation should be based on the highest value to investors as the best, oligopolistic competition is the advanced stage of market competition, is a good pattern.” Sun Weimin said.

from South Korea, Japan and the United States experience, the Chinese home appliance chain is currently on going toward the “duopoly” era, the pace is too fast, some inevitable, but said Sun Weimin, this pattern may also change. On the one hand, foreign giants in the Chinese market chain’s momentum can not be, for example, Best Buy acquired the five-star, after six months of closed shops, and its recovery are the fist in order to more effectively attack. On the other hand, some places are still entrenched side chain, powerful.

“Even the ‘duopoly’ of competition, consumers, for investors is also a competitive advantage.” Sun Weimin re-emphasized. Sun Weimin

also said that M & A Wing-lok GOME, Suning will bring six months to a year period of development. “During this period, they will have to spend considerable time and effort for internal integration, and we can just use this time to take the initiative to attack, the rapid expansion. In addition, the integration of their stores will store a lot of quantity of idle, a reduction of our competitors. “(06-7-31)

Tags: appliance, chain, home, suning